Product Manager

A BIT ABOUT US

Appknox is one of the top Mobile Application security companies recognized by Gartner and G2. A profitable B2B SaaS startup headquartered in Singapore & working from Bengaluru.

The primary goal of Appknox is to help businesses and mobile developers secure their mobile applications with a focus on delivery speed and high-quality security audits.

Appknox has helped secure mobile apps at Fortune 500 companies with Major brands spread across regions like India, South-East Asia, Middle-East, US, and expanding rapidly. We have secured 300+ Enterprises globally.

We are a 30+ incredibly passionate team working to make an impact and helping some of the biggest companies globally. We work in a highly collaborative, very fast-paced work environment. If you have what it takes to be part of the team, we are excited and let’s speak further.

Position Overview:

We are looking for an innovative and driven Content & Growth Marketing Manager to lead the creation and execution of content strategies that drive brand awareness, customer engagement, and growth. In this role, you will take ownership of content marketing initiatives across multiple channels, focusing on increasing inbound leads, building a vibrant community, and driving product/brand awareness.

As a key player in the marketing team, you’ll be responsible for managing content campaigns, executing growth-driven strategies, and shaping brand messaging. Your work will directly contribute to growing the company's audience and expanding our digital footprint.

Key Responsibilities:

Content Strategy & Creation:

• Develop and implement content strategies to drive engagement, lead generation, and brand awareness.
• Create and manage content across multiple formats (blog posts, newsletters, video scripts, podcasts, social media posts, etc.) that resonate with our target audience.
• Write, edit, and optimize content to align with SEO best practices and improve organic visibility.
• Direct the creation of 10+ video scripts and other multimedia content aimed at increasing brand visibility and customer engagement.

Community Engagement & Growth:

• Spearhead efforts to build and nurture a strong, engaged online community across social platforms (LinkedIn, Twitter, YouTube, etc.).
• Plan and execute online events (webinars, product launches) and offline events, increasing organic leads by leveraging community and content initiatives.
• Manage and grow the company's presence on platforms such as Quora, LinkedIn, and Twitter, ensuring a consistent brand voice and engagement.

Growth Campaigns & Performance Metrics:

• Design and execute content-driven growth marketing campaigns, including organic content, social media ads, and product-specific campaigns.
• Analyze and report on content performance metrics, including open rates, click-through rates (CTR), impressions, and conversions, to optimize for better results.
• Use insights from performance metrics to continuously improve content strategy and campaigns, ensuring high engagement and lead generation.

Brand Messaging & Communications:

• Develop and refine brand messaging for product launches, marketing campaigns, and other content efforts to ensure consistent, impactful communication.
• Coordinate with the broader marketing team to ensure alignment in messaging and the customer journey across all touchpoints.

Leadership & Collaboration:

• Collaborate closely with leadership to create campaigns that drive thought leadership and visibility
• Manage content projects from concept to execution, ensuring deadlines are met and content quality is maintained.

Innovation & Experimentation:

• Experiment with new content formats, channels, and marketing tactics to discover new ways to engage audiences and drive growth.
• Stay on top of industry trends, emerging tools, and best practices in content marketing and growth hacking.

Required Skills and Experience:

• Proven Experience: 2-4 years of experience in content marketing, growth marketing, or a related field, with a demonstrated ability to create and execute successful content campaigns that drive engagement and growth.
• Content Creation Skills: Excellent writing and editing skills, with experience in creating content across different formats (e.g., blogs, social media, newsletters, videos, etc.).
• SEO & Analytics: Good understanding of SEO principles and hands-on experience optimizing content for search engines. Comfortable using analytics tools to track and report on campaign performance.
• Social Media Expertise: Experience managing and growing social media channels (LinkedIn, Twitter, Instagram, etc.), with a focus on content-driven engagement.
• Growth Marketing Mindset: Strong understanding of growth hacking techniques, performance marketing, and content-driven lead generation strategies.
• Project Management: Ability to manage multiple content initiatives simultaneously, working cross-functionally to meet deadlines and achieve objectives.
• Tech-Savvy: Comfortable with content management systems, marketing automation tools (e.g., HubSpot), and analytics platforms (e.g., Google Analytics, social media analytics).

Preferred Skills:

• Experience with organic and paid social campaigns (LinkedIn Ads, Facebook Ads) and understanding of their role in growth marketing.
• Familiarity with community-building tactics and growing engaged audiences.
• Knowledge of SaaS, product marketing, or tech-related industries.
• Basic video production or editing skills, or an interest in learning are a big plus

Interview Process 

• Round 1 Interview - Profile Evaluation; HR
• Round 2 Interview - Product Marketing Manager
• Round 3 Interview - Take Home Assignment
• Round 4 Interview - Chief Revenue Officer/ Marketing Head
• Round 4 Interview - Culture Fitment HR Round

Compensation

• As per industry standards

Why You’ll Love Working at Appknox

• Impactful Work: You’ll play a critical role in driving growth and building our brand through creative, data-driven content and strategic marketing initiatives. Whether it’s content creation, growth marketing, or community building, your contributions will directly influence our success.
• Freedom & Ownership: At Appknox, we value challenging work, fresh ideas, and ownership. You’ll have the flexibility to push boundaries, take initiative, and work in a way that drives results.
• Collaborative Culture: Join a passionate, innovative team that thrives on collaboration, creativity, and shared success. Open communication and transparency are integral to our work environment, offering you a firsthand experience of a start-up’s dynamic culture.
• Competitive Compensation & Benefits: We offer competitive salaries in line with market standards and equity options for top performers. As Appknox continues to grow, so will your opportunities to earn, develop, and thrive with us.
• Holistic Growth: We’re committed to fostering a culture of continuous learning and professional development. You’ll have access to training and mentorship to help you excel and reach your goals.
• Health and Well-being: We care about you and your family’s health. Appknox offers health insurance coverage of up to 5 Lacs, including coverage for your parents, ensuring peace of mind.

Optiblack is a product growth firm that works with product leaders to drive revenue from data. Optiblack has worked with 50+ firms and created an impact of $300M+ USD

Optiblack is looking to add a product analyst that works with their clients on client engagement.

Job Descriptions

0. Monitoring

 Look at data from various sources daily to understand insights

 Identify areas of improvement

 Create the dashboards as per requirements

 Build tracking plan

1. Data Analysis

 Gather and analyze data from various sources to extract actionable insights.

 Use statistical techniques and data visualization to interpret trends and patterns.

 Identify opportunities for product improvements based on data analysis.

2. Product Performance Evaluation

 Monitor key product metrics and performance indicators.

 Conduct regular evaluations to assess product performance against goals and benchmarks.

 Identify areas of improvement and recommend strategies for optimization.

3. Market Research

 Conduct market research to understand industry trends, customer needs, and competitive landscape.

 Analyze market data and customer feedback to identify market opportunities.

 Provide insights on target market segments and potential customer segments.

4. User Experience Enhancement

 Collaborate with UX UI designers to improve the user experience of the product.

 Conduct user research, interviews, and usability testing to gather feedback on product usability and satisfaction.

 Recommend enhancements and features to improve user experience.

5. Requirement Gathering

 Collaborate with stakeholders to gather and document product requirements.

 Conduct interviews, workshops, and surveys to understand user and business needs.

 Translate requirements into clear and actionable user stories or product specifications.

6. A/B Testing

 Plan, execute, and analyze A/B Tests to evaluate the impact of changes or new features.

 Use data from A/B tests to make data-driven decisions and optimize the product.

7. Reporting and Presentation

 Prepare reports and presentations to communicate insights, findings, and recommendations.

 Present data analysis and product performance evaluations to stakeholders and cross-functional teams.

 Clearly articulate complex concepts in a concise and understandable manner.

Skills Required for a Product Analyst

1. Technical Skills

 Data Analysis: Proficiency in using analytical tools and techniques to gather, analyze, and interpret data.

 Tools: Mixpanel or similar

 Market Research: Knowledge of market research methodologies, including data collection, analysis, and competitor analysis.

 Product Management Tools: Familiarity with product management tools such as Jira, Trello, or Asana to manage product backlogs, roadmaps, and user stories.

 User Experience (UX) Design: Understanding of UX principles and the ability to work closely with designers to enhance the user experience of the product.

 A/B Testing: Experience in planning, executing, and analyzing A/B tests to measure the impact of product changes.

 SQL and Database Knowledge: Proficiency in SQL to extract and analyze data from databases.

2. Workplace Skills

 Communication: Strong verbal and written communication skills to effectively collaborate with stakeholders, present findings, and document requirements.

 Problem-Solving: Ability to identify problems, gather relevant information, and propose practical solutions to improve product performance and user experience.

 Critical Thinking: Capacity to think analytically, assess situations, and make data-driven decisions.

 Stakeholder Management: Skill in managing relationships with stakeholders, understanding their needs, and balancing competing priorities.

 Teamwork and Collaboration: Ability to work collaboratively with cross-functional teams, including product managers, designers, developers, and marketers.

 Adaptability: Flexibility to navigate in a dynamic and fast-paced work environment, adjusting priorities as needed.

 Attention to Detail: Strong attention to detail to ensure accuracy and precision in data analysis, documentation, and requirement gathering.

Job Description:

• Conducting market research to understand user needs
• Defining product features and requirements
• Creating and managing a product roadmap and timeline
• Developing competitive analysis and product positioning strategies
• Defining metrics for product’s success
• Incorporating customers’ feedback
• Knowledge of product development methodologies
• Strong project management skills
• Ability to conduct market research and understand trends
• Experience in the relevant industry
• Excellent communication and interpersonal skills
• Ability to make data-driven decisions

• The entire development lifecycle of all our consumer applications
• Working closely with the Product, QA, UX & Engineering teams on strategy, solutioning and execution.
• Managing everyday activities of the consumer engineering team
• Working closely with the core platform engineering teams to design seamless integration
• Owning management and execution of features and ensure delivery timelines
• Building & mentoring the consumer engineering team
• Working with the overall leadership team in creating and driving the company vision and it’s goals

• 8+ years of experience designing and developing complex, interactive consumer applications
• Working with / managing both mobile and web applications
• Ability to present complex technical information clearly and concisely to a variety of audiences

Job Title: Sales Development Manager - Corporate Gifting

Position Overview:

As a Sales Development Manager in the Corporate Gifting industry, you will be responsible for driving revenue growth through the development and execution of strategic sales initiatives. The ideal candidate will have a strong background in sales, a proven track record in the corporate gifting sector, and the ability to lead and motivate a sales team.

Key Responsibilities:

Sales Strategy and Planning:

·      Develop and implement a comprehensive sales strategy to achieve revenue targets and market share growth.

·      Analyze market trends, competitor activity, and customer behavior to identify new business opportunities.

·      Collaborate with the leadership team to set sales goals and objectives.

Team Leadership:

·      Lead and inspire a high-performing sales team.

·      Provide coaching, training, and mentorship to team members to enhance their sales skills and product knowledge.

·      Set clear performance expectations and regularly assess team performance against targets.

Corporate Gifting Expertise:

·      Leverage your expertise in the corporate gifting field to understand client needs and propose innovative gifting solutions.

·      Stay informed about industry trends, emerging technologies, and best practices in corporate gifting.

Client Relationship Management:

·      Cultivate and maintain strong relationships with key clients and prospects.

·      Collaborate with the marketing team to develop and execute effective client engagement strategies.

Sales Process Optimization:

·      Streamline and optimize the sales process to improve efficiency and effectiveness.

·      Implement and manage CRM tools to track and analyze sales performance metrics.

Collaboration:

·      Work closely with cross-functional teams, including marketing, operations, and customer service, to ensure seamless execution of sales initiatives.

·      Collaborate with product development teams to align offerings with market demand.

Qualifications:

·      Bachelor's degree in Business, Marketing, or a related field.

·      Proven experience in sales, with a focus on corporate gifting.

·      Demonstrated success in leading and managing high-performing sales teams.

·      Strong understanding of the corporate gifting market and industry trends.

·      Excellent communication, negotiation, and interpersonal skills.

·      Ability to think strategically and execute tactically.

·      Proficiency in CRM tools and sales analytics.

About the role

In Loop, we work in super small teams, in very high velocity.

You will be part of such a team, and work day to day with all the team at Loop, plus the founders.

As a generalist, you can wear many hats, and will function across business units.

• Customer Success: You'll work directly with customers, and make sure that we are building what users want
• Sales: Speak with customers directly, in a pre-sale fashion. Maintain communications and optimise our CRM
• Must-haves: Engineering Background is a plus.

Must haves.

• Must have done this before, or be willing to learn fast.
• Must be fast. We operate at 200mph, and so do you. -Must be relentless. We never stop, so you are even faster than us. -Must have customer driven. We think customers first and so should you. -Must be driven and go above and beyond. -Must be able to explain and communicate clearly. -Must be prepared to challenge us and disagree. We are thinking and acting as a team. -Must be able to work autonomously. -Must want to work hard. -Last but not least, you are genuinely a nice person.

Big plus You are a founder before

Founders

The team is made of Staff engineers, Senior Managers with a combined 25+ years of experience in Google, Uber, Flipkart and ShareChat.

Sundar is an IITM CS Graduate. Previously, he built Traffic Models, Driver positioning algos that power ETAs for Uber, led teams that built the RecSys for Moj(Indian equivalent of TikTok with >100M users), and represented India in ACM ICPC World Finals.

Anand is a Bits Pilani CS Graduate. Previously he has worn hats including building the first supply chain management of Flipkart in 2012 and being in the first 100 eng, running a FinTech startup for 1.5 years, managing large teams eng at Uber and building the pickup experience for Uber.

Vinod is a Bits Pilani EE Graduate. Previously he was a senior manager at Google managing data science,analytics and operations functions for products across several verticals like assitant,search, trust.

• Ideate & gather requirements from key stakeholders for new product development, including enhancement of the existing products.
• Create, maintain, and monitor product management processes to ensure excellence in execution during product development.
• Drive Product development/projects from inception to completion, identifying and managing risks, while navigating hurdles and resolving issues in real time to successfully complete projects on time.
• Managing the product backlog and prioritizing them based on changing requirements
• Continually evolve the project management process to ensure optimal efficiency and timeliness.
• Develop strong relationships and work collaboratively with the engineering teams/ external partners by defining joint roadmaps and managing multiple product development workflows simultaneously.
• Business Analyst (Agile), product management life cycle, sprint ceremonies, Backlog refinement

Ideal Candidate should have:

• 5+ years of experience; 2+ years as a product owner
• A Masters Degree (B.Tech+MBA is preferred)
• Strong experience in agile product development. A certification (Scrum/SAfe/PO) is preferred 
• Expertise in Business documentation &translating functional requirements into technical specifications.
• Extensive experience working in a scrum/Kanban environment
• Extensive experience defining agile requirements (Epics/stories), including functional and technical in a product/services organization
• Experience with Project Management Tool such as AzureDevOps/Jira

About Softobiz 

Innovation begins with like-minded people aiming to transform the world together. We invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. At Softobiz, we embrace a diverse mix of talented people who come here to stay and do their best work. Softobiz, a team of 250+ technology enthusiasts have been trusted by the leading enterprises around the globe for last 15+ years

At Softobiz, we transform passionate individuals into proficient professionals dedicated to exploring new frontiers in Software development. Here you will get the opportunity to work with technical craftsmen that are pioneer in latest technologies. We promote a culture of equality, learning, collaboration, and creative freedom so that our employees grow.

For more information about our solutions and organization, visit http://www.softobiz.com/" target="_blank">www.softobiz.com, 

Follow us on https://www.linkedin.com/company/softobiz-technologies" target="_blank">LinkedIn, https://twitter.com/softobiz/" target="_blank">Twitter and https://www.facebook.com/softobiz" target="_blank">Facebook for more updates

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore