Product Manager

We are currently hiring a Growth Hacker who will be responsible for delivering effective marketing campaigns that will drive the adoption, engagement, and monetization of the digital product or service. This is a cross-functional role that works closely with the marketing, sales teams, product management, and technology teams to conceptualize and launch features and campaigns that will increase usage, traffic, and revenues for the digital channels. Location: Mohali (Chandigarh Region) Roles and Responsibilities ● Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels ● Identifying, developing & optimising growth channels to drive revenue growth ● Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies ● Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand ● Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.) ● Planning and executing initiatives to reach the target audience through different channels ● Working closely across teams with other teams to share ideas, feedback & present results Key Requirements ● You have a degree in Marketing, Business Administration or a related field. ● You have prior experience in a similar role. ● You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas. ● You are a highly goal-oriented individual who is resilient in your pursuit of growth. ● You are open-minded, curious, and a strong problem solver

About Us

Aakash is synonymous with trust in India's test preparation landscape, offering a blend of superior classroom and online learning experiences, granting students an invaluable edge. We specialize in preparing students for Medical and Engineering entrance exams such as the National Eligibility Cum Entrance Test (NEET) and the Joint Entrance Examination (JEE - Main & Advanced), alongside school/board examinations, including prestigious scholarship exams like NTSE and Olympiads.

AESL (Aakash Educational Services Limited) adopts a student-centric ethos in test preparation, acknowledging the uniqueness of each student and catering to their individual needs. Our team comprises highly qualified and experienced instructors deeply committed to nurturing students' aspirations. Our programs are meticulously crafted for flexibility, and our teaching methodologies are enriched by cutting-edge technologies, ensuring students are thoroughly equipped for their examinations.

Aakash Advantage:

35 Years of Excellence: Providing comprehensive and result-oriented test preparation for over three decades.

Nationwide Presence: With over 315 branches across India, we facilitate preparation in your city.

Expert Faculty: Our pool of 6000+ expert faculty members serve as mentors and guides, ensuring personalized attention.

Proven Success: In 2023 alone, 122,000+ Aakashians qualified in NEET & JEE examinations.

Digital Integration: Embracing the future, our classrooms are 100% digitized across all branches.

Hybrid Learning: Offering the best of both worlds, our hybrid classrooms seamlessly blend traditional and online learning experiences.

A Great Place to Work: We take immense pride in announcing that Aakash has been honoured with the prestigious Great Place to Work title for three consecutive years, a testament to our unwavering commitment to fostering a positive and enriching work environment.

Purpose of the Admission Officer role:

Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students.

As an Admission officer, you are expected to:

1.      Generate admissions by maintaining a continuous influx of data by conducting “Above The Line” (ATL) & “Below The Line” (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots within a specified territory.

2.      Contribute towards set targets by doing school visits for meeting principals, coordinators and management personals for business development.

3.      Ensure a delightful customer experience while going for home visits to counsel students and parents and close admissions resulting in enrolling the students.

4.      Capitalize on business opportunities by liaising with local tuition teachers.

5.      Ensure adherence to internal processes and compliances.

To be successful in the Admission Officer role you are required to have:

1.      Ability to handle customers in a calm, empathic & patient manner, along with strong sales persuasion skills.

2.      Excellent networking and presentation skills to conduct seminars.

3.      Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to Sales & Services.

4.      Fluency in communication of English and Regional Language.

5.      Comfortable for traveling and public speaking.

Must Attitude:

1.      Customer Orientation

2.      Sense of Ownership and Accountability.

3.      Result orientation

4.      Emotional intelligence for working in a team.

Qualification:

1.      Must have bachelor’s degree.

2.      Preferred BTech / MBA /Masters in Psychology, Education etc.

Experience:

1.      Previous experience in counselling in education or careers counselling.

2.      

Previous experience of Business to Customer (B2C) Sales across industries.

Key Interactions:

·        External

o  Students, Parents & Schools.

o  Partners and Vendors for Above The line (ATL) and Below The line (BTL) activities.

·        Internal

o  Branch’s Academic & Non-Academic teams.

o  Regional Student Support Centre.

o  Regional Sales & Operations Team.

1. Get your creative juices flowing by collaborating with the marketing team to develop concepts and visual assets for digital campaigns, social media, and other marketing initiatives

2. Dive into the world of motion graphics and video editing to craft content that's not just cool but Instagram Reels cool ensuring brand consistency and alignment with campaign objectives

3. Stay ahead of the curve by keeping tabs on the latest trends in design, animation, and social media

4. Take ownership of projects from concept to execution, managing multiple assignments simultaneously and meeting deadlines.