Data Science (R / Python)

Who You you are?

• A Detail-Oriented Design Expert | You are well-versed in all aspects of design and take great pride in the finer points of delivering truly exceptional design.
• Innately Curious | You’re excited about visual storytelling and delivering experiences that go beyond just solving a client’s problems, and are innately interested in human motivations, behaviors and desires. You like following the solution through all stages of the process so that the integrity, consistency, and essence of the experience is delivered with precision.
• Influencer & Communicator | You can educate, convince, and lead projects, inspiring both clients and junior members of the design team. You have a demonstrated ability to synthesize and present your work to clients and internal audiences of all backgrounds. You have excellent written, verbal, and interpersonal communications skills required to make the complex feel and sound easy yet captivating.
• Confident | You have confidence in your concept, in your work and thus in presenting ideas and designs to internal teams, external stakeholders and clients.

What you have:

• Experience | 3-7 years of experience in an agency or design studio,
• Body of Work | Portfolio featuring a wide range of creative work that displays mastery of your skills, ideas and execution. Expertise in the formal elements of visual design, including typography, color, layout, balance, proportion, rhythm, emphasis, and unity.
• Proficiency in Adobe Creative Cloud and MS Office. UI/UX experience is a bonus.
• Proven design-led conceptual and campaign experience; demonstrated success working on integrated campaigns that include digital, social, and/or emerging media.
• Experience working across multiple parallel work streams and within a flexible and agile environment.
• Ability to assess work, delegate tasks, hire resources and manage the team output effectively.

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Responsibilities:

• Develop new user-facing features
• Build reusable code and libraries for future use
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Collaborate with other team members

You’ll be a good fit if you:

• Have 1+ years of experience developing user facing features
• Have a deep understanding of basic UI/UX/design principles
• Are self-motivated and can solve problems independently
• Experience leveraging web technologies like HTML, CSS, and Javascript(ES6)
• Experience using the latest CSS layout methods such as Flexbox and Grid
• Experience with CSS preprocessors like Sass or LESS
• Knowledge and hands-on experience with Node.js ecosystem and leveraging Javascript libraries / frameworks such as React, Angular or Vue
• Experience with testing frameworks (Jest) and writing unit tests
• Competency in building responsive layouts
• Practical knowledge of performance optimization techniques
• Collaboration in a GitHub repository with many contributors and comfortable with workflows like code reviews, forking, pull requests, etc.