1 Social intelligence Jobs in India

We are looking for a data-driven Performance Marketing Expert to plan, execute, and optimize performance-based digital marketing campaigns across paid media channels. The ideal candidate has a strong analytical mindset, deep knowledge of digital advertising platforms, and a proven track record of driving measurable growth through paid campaigns.

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Track and analyze key performance metrics (CPA, ROAS, CTR, LTV, etc.) to evaluate campaign success and ROI.
• Collaborate with the creative team to develop compelling ad copy, landing pages, and creatives optimized for conversions.
• Conduct A/B tests to improve ad performance, landing pages, and user journeys.
• Implement tracking through Google Tag Manager, pixels, and third-party attribution tools (e.g., GA4, AppsFlyer).
• Prepare weekly and monthly performance reports, offering insights and data-backed recommendations.
• Manage campaign budgets effectively, ensuring maximum ROI and optimal spend pacing.
• Stay updated with platform updates, algorithm changes, and industry best practices.

Requirements:

• 1+ years of hands-on experience in performance marketing or paid digital media.
• Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Strong analytical skills; comfortable working with data sets and drawing actionable insights.
• Experience with conversion rate optimization (CRO) and A/B testing tools.
• Familiarity with affiliate, influencer, or programmatic advertising is a plus.
• Excellent communication and project management skills.