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Strategic Copywriter Job Description:
We are hiring a Strategic Copywriter to own positioning, messaging architecture, and high-stakes enterprise copy.
What You Will Do:
- Define and refine ICP clarity and messaging hierarchy.
- Build positioning frameworks for enterprise audiences.
- Write high-conversion copy across funnel stages (website, landing pages, email, sales assets).
- Structure objection handling for complex B2B buyers.
- Build and maintain a categorized hook and messaging system.
- Collaborate with founders, design, and performance teams to align strategy and execution.
- Improve messaging performance through structured testing and iteration.
What You Won’t Do:
- Manage social media calendars or posting cadence.
- Write low-context, generic content for volume.
- Execute without strategic clarity.
- Operate without performance accountability.
Requirements:
- Strong experience in B2B or enterprise-facing copy (mandatory).
- Clear understanding of funnel stages and objection sequencing.
- Ability to define positioning, not just write headlines.
- Comfort working in founder-driven environments with direct feedback.
- Structured thinker who can abstract patterns and build systems.
- Performance-aware — understands metrics and iteration logic.
- Strong compression skills — can simplify complex ideas without losing depth.
Recruitment Process:
- Stage 1: Resume Screening
- Stage 2: Cognitive Test (20–30 mins) + Strategic Assignment (2-3 hours)
- Stage 3: Final Interview
- Stage 4: Offer Letter
About ESGA:
We build and manage capability centers for brands and agencies.
If you're looking for a team that's all about collaboration, growth, inclusivity, and good vibes, then you've found your perfect match. We offer:
- Inclusive and flexible work environment
- Best processes and work practices
- International clientele
- Unique learning & growth opportunity
- 5-day work week
If you think in positioning frameworks, understand funnel systems, and treat copy as a growth lever, we’d love to talk.
What You'll Do
- Responsible for achieving quarterly and annual sales quota
- Conducts sales needs analysis with new and prospective customers, including the development of client-centric product solutions.
- Generates leads with the support of SDRs by contacting prospective clients through cold reach outs, networking and industry events.
- Qualifies new leads and determines serviceability of prospects
- Understands the communication needs of enterprise customers, and designs solutions to meet those unique business needs.
- Designs develops and delivers sales proposals and presentations on product benefits.
- Maintains all sales databases necessary to report sales activity and customer information with the support of SDRs
What you should have
- 3-8 years experience in similar roles; Experience as Account Executive or Sales Development Representative at any technical product company is a big plus!
- Flawless communication skills, both written and oral, with extensive public speaking experience
- Demonstrated ability to work solo as well as being a productive team member, making outbound reach-outs every day
- Have a strong work ethic and are eager to learn and make new connections with prospects
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Taking complete ownership of the annual, quarterly and monthly sales targets and then draft and drive the action plan for it
- Planning and achieving revenue targets on every product line, always sensing the market response for products and accordingly sharing inputs for product enhancement
- Targetting to ensure that every product line becomes the best in its category in the next one year
- Setting up the best suited approach of inbound lead generation and sales conversion for each product line
- Aligning with the sales and growth objectives of the organisation and then planning a strategy - both inbound and value based outreach to connect with the key stakeholders, building relationships, regularly engaging them and creating project and revenue growth as per targets.
- Reviewing and managing our Google Ads, India Mart and all other lead generation sources, and refining them for maximum revenue growth.
- Heading all digital sales in coordination with a digital sales manager, and integrating/ managing/ drafting the efforts being made towards inbound lead generation.
- Searching, pitching and closing immediate sales opportunities in CSR, NGOs, Govt Projects and Schools
- Identifying key personnel, building leads, connecting with them, building relationships, understanding their vision and needs, and finding the right connect to share about our work, our solutions, how it aligns with their vision.
- Sustaining relationships with the existing partners and new partners and planning ways to regularly engage them
- Coordinating with our project and operations team to capture stories, impact case studies and sharing them with the project funders and stakeholders
- Creating project proposals, concept notes, sales collateral in collaboration with our content and design team
- Working with our Digital Sales person to following up on relevant leads and close them
- Working with our marketing team to share thoughts and ideas around brand building, which will enable you to attract more relevant leads
What you need to have:
- Proven & Relevant sales experience in the social sector/ education of at least 2-5 years
- MUST BE FROM EDTECH SALES
- Achieved proven annual revenue targets at least between 1 to 3 Crores.
- Aggressively growth oriented - both professional and personal. Must be very entrepreneurial in nature
- Excellent communication and storytelling skills in English - both written and oral, Excellent email, video chat and video demo capabilities for best of sales over digital means.
- Should be well versed with all latest digital sales strategies
- Should have a track record of engaging with and establishing long term relationships with multiple stakeholders
- Track record of developing and implementing strategy and delivering measurable results towards the realization of organizations sales goals
- Candidates with established network, relationships in CSR, NGOs, government, Education and in the social sector will be preferred
- High on energy, very agile and leadership traits with the ability to deliver results
- Must be task oriented with an excellent sense of logic, highly organized and capable of handling multiple stakeholders
- An undistracted mind, an aspiration for continued learning and holistic growth in life, humility to learn and self confidence to learn and do anything
- An experienced sales professional with clear revenue generation and scaling experience in social sector and education
- An extremely passionate social ed-tech enthusiast who understands the segment and carries a burning aspiration to be the best in this business.
- Someone who is self motivated, hungry for holistic growth, and has the skills and ability to manage multiple product lines and divisions with month on month revenue responsibility
- Someone who can convert inbound leads, partner and distributor enquiries, govt sales possibilities into revenue and pipeline building consistently
- Some one who can setup a pan country distribution/ partner network, build a strong in bound and active sales process to schools via regional partners and via inbound enquiries.
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