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Position: Social Media Marketer
Location: Pune
Experience: 1-4 years
Location: Candidates must be located in or willing to relocate to Pune.
About Us:
Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore.
We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital.
What you will do:
- You will work closely with the CEO
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Utilize AI tools and analytics to optimize social media performance and track key metrics.
- Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
- Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
- Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
- Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
- Stay up-to-date with industry best practices and emerging trends in social media marketing.
Who we are looking for:
- Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
- At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
- Excellent at written communication
- Tech Savvy and excited to explore and work with new technology
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
Benefits:
- Hybrid work culture
- Health Insurance Coverage of INR 5,00,000
- 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
- Maternity and Paternity Leave
- Opportunity to work with some of the coolest and biggest brands in the world
Ready to help us build the next generation of mobile commerce?
- Oversees all company social media accounts management and reporting.
- Plan strategies to drive traffic and engagement to generate leads.
- Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
- Coordinate with other departments to plan social media activities.
- Design and handle paid advertising campaigns on LinkedIn and Facebook.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitor and develop reports on competitor activity within social media spaces.
- Monitoring users' engagement with and feedback on every post.
- Exploring the potential value of social media sites that are not yet in our repertoire.
- In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
- Finding relevant groups on social channels and contribute.
- Connecting with potential leads, and influencers to build a connection.
- Stay up to date with social media trends.
- Connect with social media influencers to improve brand reputation.
Requirements
- Experience – 3+ years of experience
- Minimum a bachelor's degree
- Prior social media handling experience min 3 years
- Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
- Expert knowledge of all leading social media sites.
- Good communication skills.
- Flexible and engaging writing style.
- Experience with a designing tool (Canva, Illustrator, etc)
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
Work From Office
We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily
- Monitor web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Handle influencers for engagements, activities and campaigns
Requirements and skills
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in social media content
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C
organizations
- Minimum of 1+ years in a leadership capacity defining strategies and plans that
improve and grow business outcomes
- Minimum of 1+ years of experience consulting, as a marketing strategist or defining
process and organizational design solutions in a business environment
- Minimum of 3+ years + experience working within a digital business or digital
agency
- Minimum of 3 years of professional services in digital business, or digital marketing
to include solutions for Fortune 500 clients,
- Bachelor's degree or equivalent (minimum 3 years) work experience
SET YOURSELF APART: Preferred Skills
Core management consulting skills including:
- Strategic skills: strong critical thinker, ability to architect solutions, and clearly
communicate strategic ideas in a clear, simple manner
- Subject matter knowledge in integrated marketing operations and processes with
expertise in understanding nuances of data-driven multichannel relationship
marketing organizations that cross web, mobile, social, email, and traditional direct
marketing channels and working with leading class digital platforms such as Adobe
- Experience leading and facilitating working sessions with both teams and leaders,
- Experience architecting, implementing and managing organizational change a plus
- Experience designing, developing and implementing marketing and digital
processes and ways of working that bring agility to teams, as well as rolling out new
organizational capabilities / Knowledge of digital marketing best practices and
leading measurements
- Ability to establish and grow long term trusted relationships over time. Being the
trusted ”go to“ person
- Proven experience leading teams to deliver quality results and outputs per agreed
timelines and plans
- Self-starter with strong organizational skills
- Willingness to learn new things, innovate and grow
- Able to collaborate across disciplines, teams and organizational lines
- Understanding of CRM strategic concepts and services
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Social Media Expert
Description:
Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.
Competencies:
- Consistent and self-driven to learn about social media platforms and trends.
- Strong creative storytelling skills with a focus on visual and content aesthetics.
Skills:
- Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
- Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
- Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
- Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
Experience:
- Demonstrable B2B social networking experience and social analytics tools.
- Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
- Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
Google AnalyticsWe are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:
- Competitive Research and Market Analysis
- Driving traffic to website to generate leads and tracking conversions, and key KPIs
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
- Monitoring of Leads from all the Online Channels
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
- Manage SEO, SEM and Content Management
- Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)
Skills:
We are looking for someone who has exposure to the following:
- Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
- Must have excellent Oral and Written communication skills.
- Must have excellent understanding of digital marketing concepts and best practices
- Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
- Must have hands on experience in handling CRM’s and its integration with third party plugins.
- Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
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