32+ Social media strategy Jobs in Bangalore (Bengaluru) | Social media strategy Job openings in Bangalore (Bengaluru)

+ About Us

At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.

+ Role Overview

Do you spend your days crafting Instagram stories and witty tweets? Do you obsess over analyzing algorithms and a cringe over boring content? Then we have the dream job for you.

We're on the hunt for a creative manager to join our team in a full-time role. You'll be our social media sherpa, conquering platforms like Facebook, Instagram, Twitter, LinkedIn, and even the next big thing that hasn't hit yet.

+ Key Responsibilities

Your mission, should you choose to accept it (and trust us, you should) will involve:

Content Crafting: We're talking memes that go viral, tweets that transcend opinions, and videos that make people- stop scrolling and start thinking.

Social Media Sherpa: You'll be responsible for managing the social media roster from conceptualization to publishing, making sure that our brand is voice on point and consistent.

Data Delving: Using your eagle eyes to analyze what's working (and what’s flopping) to make our social strategy sharper than a samurai sword.

Engagement: We want conversations, not crickets! Respond to comments, answer questions, and turn followers into brand advocates.

Staying Socially Savvy: Keep your finger on the pulse of the latest trends and hottest social media updates.

+ Qualifications

Have a degree in Journalism, Arts, Communications, or something equally impressive (but it's not a deal-breaker).

The writing skills that'd make Shakespeare go jealous and the voice of a witty talk show host.

Superpowers in design tools and social media management platforms(Canva, Zoho Social, etc;).

An analytical mind that can turn data into decisions.

A sprinkle of web analytics knowledge.

Creativity that bursts like a firework, an eye for detail sharper than a hawk, and an insatiable thirst for all things about social media and digital marketing.

+ Attributes

Entrepreneurial mindset with a passion for start-ups

Ability to thrive in a fast-paced, dynamic environment

High level of professionalism and integrity.

+ Why join us?

Impact: Create industry-first propositions that propel start-ups toward exponential growth.

Growth: Opportunities for professional development and career advancement.

Culture: Be part of a collaborative and supportive team that values innovation and creativity.

Compensation: Competitive salary and benefits package.

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

We are inviting applications for a dynamic and results-driven Social Media Account Manager with 3-4 years of experience working in a digital marketing agency. The ideal candidate will have hands-on experience managing multiple social media platforms for various clients, actively engage in client communications, and work on implementing social media strategies that drive growth and engagement.

Key Accountabilities:

• Manage social media accounts for multiple clients across platforms such as Instagram, Facebook, LinkedIn, Twitter, and others.
• Develop and execute creative and data-driven social media strategies tailored to client objectives.
• Actively participate in client meetings, providing regular updates, and acting as the primary point of contact for all social media-related communications.
• Create, schedule, and monitor social media posts ensuring brand consistency and quality.
• Analyze performance metrics, generate reports, and optimize strategies to meet client KPIs and goals.
• Stay up-to-date with the latest social media trends, platform updates, and best practices to inform strategies and recommendations.
• Collaborate with content, design, and paid media teams to ensure cohesive digital campaigns and align strategies across various channels.
• Manage client expectations, providing timely feedback, and ensuring deliverables are met on schedule.

Requirements:

• 3-4 years of experience working in social media management, preferably within a digital marketing agency.
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, Youtube, etc.) and their best practices.
• Excellent communication and client management skills.
• Ability to develop creative strategies and content that engage target audiences and drive results.
• Analytical mindset with experience using social media analytics tools to track performance and recommend improvements.
• Strong organizational skills with the ability to manage multiple accounts and deadlines effectively.
• Prior experience working directly with clients and managing communications is a must.

Please fill out the form below to apply:

https://forms.gle/5r5b3Qor6pmCc1t3A

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

Selected intern's day-to-day responsibilities include:

1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

2. Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action

3. Set up and optimize company pages within each platform to increase the visibility of the company's social content

4. Moderate all user-generated content in line with the moderation policy for each community

5. Create editorial calendars and syndication schedules

6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

7. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions

Who can apply:

1. Internship experience or knowledge on SMM

2. Immediate Joining

3. Should be available for 3 months.
4. Part time Internship

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Role: Social Media Marketing

Industry Type: Real Estate

Employment Type: Full Time, Permanent

Job Description & Responsibilities

 Build and manage the company’s social media profiles and presence, including

Face book, Twitter, LinkedIn, and additional channels that may be deemed

relevant.

 Create shareable content appropriate for specific platforms to drive traffic and

customer engagement.

 Monitor and engage in relevant social discussions about our company,

competitors, and/or industry, both from existing leads and customers as well as

from brand new audiences.

 Run regular social promotions and campaigns and track their success.

 Track, measure, and analyze all initiatives to report on social media ROI.

Requirements

 Familiarity with online marketing channels.

 Up to date with the latest digital technologies and social media trends with a

command of each network and their best practices.

 Creative thinker.

 Excellent communication skills.

Job description:

We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analysing data to improve performance.

Responsibilities:

• Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.
• Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
• Engage with followers, respond to comments and messages, and build relationships with the community.
• Analyze social media metrics and create reports to track performance and identify areas for improvement.
• Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.
• Manage social media advertising campaigns, including creating ads and tracking performance metrics.
• Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.
• Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to multitask in a fast-paced environment.
• Knowledge of social media platforms, tools, and best practices.
• Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
• Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
• Experience working with influencers and managing partnerships.
• Ability to work independently and as part of a team.
• Creative and innovative mindset.

Deliverables:

Manage Social Channel Strategy, Ideation and Programming 

• Oversee and execute social media calendars, brand guidelines, best practices, promotional  campaigns, and day-to-day social media activities while optimizing the brand's presence on all 

relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when  appropriate

• Conceptualization and execution of social media content as per the brand's tonality

• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.

• Develop social media campaign strategy for content launches, company exits/milestones, and events

• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets

• Monthly report detailing social performance with insights and recommendations

• Make recommendations for team to improve their social presence

• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

Roles and Responsibilities

* Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

* Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

*  Monitor the companies social media accounts and offer constructive interaction with users

* Create methods for finding and saving online customer reviews

* Analyse the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Requirements and qualifications 

*  bachelor’s degree in marketing, Communications, or a related field

*  4+ years’ experience in social media management

*  Exceptional multi-tasking skills

*  Able to explain complex social media data in an understandable way

*  Strong problem-solving skills

*  Knowledge of Social Media advertising platforms is required.

*  Knowledge of the latest digital marketing trends

*  Experience with email automation tools

*  Sense of ownership and pride in your performance and its impact on         the company’s success

*  Critical thinking and problem-solving skills

*  Team player

* Good time-management skills

*   Excellent interpersonal and communication skills

Key Roles and Responsibilities

• Developing strategic social marketing plans, that maximise the potential of each social channel
• Managing social media content calendar for clients
• Supervising the creation of written and visual content across several social media platforms
• Increasing social media engagement across platforms
• Building and moderating social media communities by responding to comments and keeping members engaged
• Monitoring brand performance across channels
• Monitoring and analyzing trends and competitor performance

Requirements

• Understanding of/proven expertise in social media marketing and social media platforms
• Strategic thinking for developing effective marketing campaigns
• Strong writing skills
• Ability to study and interpret marketing analytics
• Great organizational skills; ability to monitor multiple social media platforms concurrently
• Good leadership skills to organize teams
• Excellent communication skills for reporting results
• Adept at community building and keeping calm under high-pressure online interactions

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

• Content Strategy and Management 
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
  • Manage digital content hubs and channels, including email, newsletters, and social media channels 
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
  • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Content Production / SEO Know-How 
  • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
  • Collaborate with design and writing teams to produce high-quality content
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
• Measurement and Optimisation 
  • Monitor and analyze web traffic and social media metrics 
  • Support and manage ad hoc key projects and/or marketing initiatives 
  • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
  • Support in requests related to data crunching and analysis.

We would love to hear from you if :

• You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
• Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
• A background in brand and/or content strategy, whether at an agency or in-house.
• Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
• Strong writing skills for both creative and business communication purposes.
• An ability to present to “sell through” our ideas and approaches.
• Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
• You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
• You know content-linked SEO inside-out.
• You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
• You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
• Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

• We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

Sound like something you’d like to be a part of? We’d love to hear from you!

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

• 5-8 years of experience in handling social media and Influencer marketing campaigns 
• Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms 
• Understanding of SEO and web traffic metrics 
• Good knowledge of social media KPIs 
• Proven track record in outreach campaign strategies 
• In-depth knowledge of the social media marketing industry 
• Impeccable verbal and written communication skills 

Responsibilities

• Develop and execute social media strategies and creative campaigns 
• Identify and build relationships with prominent influencers and thought leaders 
• Develop content ideas and write and curate content 
• Research relevant industry experts, competitors, target audience, and users 
• Brainstorm new, creative approaches to influencer campaigns 
• Keep abreast of emerging trends, technologies, and influencers.
• Find new and better ways of measuring social media activity.
• Develop, implement and manage our social media strategy 
• Define most important social media KPIs 
• Manage and oversee social media content 
• Measure the success of every social media campaign 
• Stay up to date with the latest social media best practices and technologies 
• Work with copywriters and designers to ensure content is informative and appealing 
• Monitor SEO and user engagement and suggest content optimization 

Key Performance Indicators

• Creating unique value propositions for both brand and key products and implement them with an always-on calendar
• Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
• Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
• Improve engagement rate for the brand across relevant platforms.

Core competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

We are looking for an experienced and creative Digital Head to join our team. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback

Requirement

• Experience : 3-6 Years
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Education: Any degree
• Excellent multitasking skills
• Proficient in English

What you will do:

• Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
• Managing all online properties of the brand
• Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
• Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
  
  

• 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
• Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
• Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
• Website management and technology experience including CMS, HTML, CSS, and Javascript
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
• Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
• Experience working both strategically as well as in an executional capacity to build and deploy the campaign
• Experience presenting ideas to several stakeholders at once
• Experience collaborating and coordinating with internal and external cross-functional teams
• Experience with digital marketing and digital measurement latest trends and best practices

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

• Create Intuitive websites, Responsive design, Web and Mobile application/Product interfaces
• Good at following practices like W3C standards, Tableless layout & SEO friendly markup
• Creating ideas for a social media campaign, print communication, packaging and branding
• Creating promotional videos by collaborating with the marketing team
• Create and iterate design mock-ups, prototypes, specs and production visual assets such as graphics and icons

Identify customers needs and gaps in our content and recommend new topics

Required:

• A portfolio that demonstrates your visual and interaction design experience
• Strong ability to communicate, articulate your design decisions, and consider feedback from product managers, engineers and other designers
• Experience with 3D software tools like Maya, Blender, Unity, etc
• Should be well-versed in Adobe Premiere Pro and After Effects
• Passionate about graphic design, typography, photography, motion, and illustration

Degree in Design, Fine Arts or a related field is a plus

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must. 

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  
  

Requirements

• Bachelor’s degree in Marketing or relevant field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.