11+ Social media strategy Jobs in Kochi (Cochin) | Social media strategy Job openings in Kochi (Cochin)

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

Must have 3+ years of project/program management experience in Financial Services/Banking/NBFC/Fintech companies only.

Hands-on proficiency in data analysis and SQL querying, with ability to work on large datasets

Ability to lead end-to-end implementation projects and manage cross-functional teams effectively.

Experience in process analysis, optimization, and mapping for operational efficiency.

Strong client-facing communication and stakeholder management capabilities.

Good expertise in financial operations processes and workflows with proven implementation experience.

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

Job Overview

We are looking for a detail-oriented and skilled QA Engineer with expertise in Cypress to join our Quality Assurance team. In this role, you will be responsible for creating and maintaining automated test scripts to ensure the stability and performance of our web applications. You’ll work closely with developers, product managers, and other QA professionals to identify issues early and help deliver a high-quality user experience.

You should have a strong background in test automation, excellent analytical skills, and a passion for improving software quality through efficient testing practices.

Key Responsibilities

• Develop, maintain, and execute automated test cases using Cypress.
• Design robust test strategies and plans based on product requirements and user stories.
• Work with cross-functional teams to identify test requirements and ensure proper coverage.
• Perform regression, integration, smoke, and exploratory testing as needed.
• Report and track defects, and work with developers to resolve issues quickly.
• Collaborate in Agile/Scrum development cycles and contribute to sprint planning and reviews.
• Continuously improve testing tools, processes, and best practices.
• Optimize test scripts for performance, reliability, and maintainability.

Required Skills & Qualifications

• Hands-on experience with Cypress and JavaScript-based test automation.
• Strong understanding of QA methodologies, tools, and processes.
• Experience in testing web applications across multiple browsers and devices.
• Familiarity with REST APIs and tools like Postman or Swagger.
• Experience with version control systems like Git.
• Knowledge of CI/CD pipelines and integrating automated tests (e.g., GitHub Actions, Jenkins).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.

Preferred Qualifications

• Experience with other automation tools (e.g., Selenium, Playwright) is a plus.
• Familiarity with performance testing or security testing.
• Background in Agile or Scrum methodologies.
• Basic understanding of DevOps practices.

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

The key skills and expertise needed are:

1. eCommerce/Retail experience can be optional but needs to have experience with any high volume customer facing web/mobile site

2. Web Development, Front End Development, AND In the browser performance profiling

3. Java, Spring Boot, React, Node, Redux, Webpack, Microservices, AND experience with AWS technologies to make the overall application stack more resilient

4. Performance Profiling of web/mobile experiences and experience with working in CICD environment

5. Experience working with Web based and mobile ecommerce sites or similar public facing websites with high customer volume

6. Needs to be able to work at the code level doing performance profile to evaluate how the website and associated digital platform is built to find performance improvement opportunities

• Candidate must have knowledge in the testing domain and must have knowledge of testing of web-based applications.
• The candidate will be responsible for the testing of web-based applications.
  The candidate will also act as the Business Analyst for the project. 
  The eye-catching ability to find bugs from a client’s perspective.
• Exposure to Automation Testing using Testing Tools such as (Selenium Web driver, TestNG, jmeter or similar tools) will be an added advantage.
• Good understanding of software development life cycle.
• Familiar with Database testing; good reporting & documenting skills.
• Good analytical skills with Out of the box thinking and can do attitude.
• Should be flexible and adaptable 
• Good Problem-solving and Troubleshooting skill
• Will be responsible for creating Test cases and creating Client & Internal Reporting. 

Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
 
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team