Senior Copywriter

Role Summary:

As a Digital Marketing Strategist specializing in SEO at Valuebound, you will develop and execute strategies to enhance our digital presence and search engine ranking. You'll be responsible for analyzing, reviewing, and implementing changes to websites to optimize for search engines, thereby increasing traffic and improving page rank within search engines.

Responsibilities:

- Conduct keyword research and use SEO guidelines to increase web traffic on our US/UK website pages.

- Monitor daily performance metrics with SEO tools and analytics.

- Collaborate with content marketing and design teams to drive SEO in content creation and content programming.

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

- Proven experience as an SEO specialist or similar role.

- Understanding of search engine algorithms and ranking methods.

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

- Knowledge of keyword research and data mining tools.

- It would be preferable to have some experience in a similar industry as us.

Lead Developer (Kochin)

Opportunity in this role / Why should you work with us?

- You are your own master. We don't preach you, we just allow you to Innovate, Iterate, Learn and Adapt

- Work with one of India's leading foodtech unicorn company

- ESOPs in the company

Requirements

- Strong coding and problem-solving skills

- 6-10years of industry experience

- Bachelors and/or master’s degree, preferably in CS, or equivalent experience

- A full-stack generalist with experience in both front-end and back-end technologies

- Experience in Java.

- Experience in JavaScript frameworks like Angular, React, NodeJS or Kotlin

- Ability to write MySQL queries across tables

- Good architecture and system design skills

Roles and Responsibilities

Passion for delivering products end-to-end, from ideation to implementation

Good knowledge of data structures and their use cases (Map, List, Tuple, Object, Interface)

Ability to write using python, perl, bash or node.js to quickly do a PoC

Knowledge of encapsulation/inheritance

Basic knowledge of CSS and principle behind it and its use in javascript or jquery

Candidates willing to relocate to Middle East would be preferred

Role :

Act as the Lead ForgeRock developer / Analyst of the team to perform analysis, design and implementation tasks for our various platforms. Main accountabilities are:

• Work with different functional teams and managers
• Gathering Technical requirements from Business stakeholders
• Analyzing/Creating User Stories, Doing Story points estimations.
• Design and implement solutions across multiple platforms
• Producing high quality code with excellent test coverage
• Code reviews and effective code maintenance
• Analyze product requirements and breaking down into user stories and tasks, with the tech team
• Estimate and planning to assist with the development of the product roadmap
• Developing build, test, and deployment automation
• Research and development of potential new technologies
• Defining processes and standards within the team and contributing to the continuous improvement of the product development process
• Producing a high standard of technical documentation
• Understanding Backlogs and fixing support challenges
• Ability to provide technical expertise for new and ongoing initiatives to work with project stakeholder to come up most feasible technical solution.
• Identify, resolve, and/or escalate all issues that threaten the successful delivery of assigned initiatives.
• Support Junior developers and setting up local environments

Required

• Minimum 3 years’ experience in Identity and Access management (IAM) domain with expertise in one of IAM Products like ForgeRock or Oracle IAM:
• ForgeRock IAM products - FR AM, FR IDM, FR IG and FR DS
• Oracle IAM products – OAM, OIM, and OUD/OVD/OID
• Development experience on IAM platform (using Java Microservice, SpringBoot)
• Gathering Technical requirements from Business stakeholders
• Analyzing/Creating User Stories, Grooming with Story points estimations and Developing the code for them with team.
• Ability to research and troubleshoot ForgeRock. Experience with ForgeRock Backstage and support
• Experience in implementation and configuration of features like: MFA/ RBAC/ SAML/ OAUTH/ Federation etc. Frontend/workflow customization using Identity Experience Framework.
• Ability to act as ForgeRock champion in the identity domain. Engage on discussions on future of the platform.
• Strong experience on Full Stack development using JAVA SpringBoot (Web API/Microservices/ GraphQL) and Angular/ NodeJS / ReactJS and Spring MVC framework
• Understanding the requirement and development. Involved in End to End implementation.
• Skills with DevOps best practices including deployment automation tools, CI/CD pipelines.
• Experience of common DevOps platform tooling (chef, maven, jenkins, Puppet, Docker)
• Modern Agile and technology practices - to fit into the agile team cultures
• Written Unit test for components.

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options