About LogiNext
LogiNext is amongst the fastest growing tech company, providing solutions to simplify and automate the ecosphere of logistics and supply chain management. Our aim is to organize the daunting process of logistics and supply chain planning, with an array of SaaS driven by the most robust enterprise solutions globally.
Our clientele is spread across the globe and we empower them to optimize their supply chain operations by unique data capturing, advanced analytics and visualization. From inception, LogiNext has been an industry leader and recipient of awards like NetApp's Innovative Tech Company of the year, Entrepreneur's Logistics Firm of the Year, Aegis's innovation in Big Data, CIO Choice Award for best supply chain logistics cloud solutions, etc.
Backed by influential industry leaders like PayTM and Indian Angel Network and with partners like IBM, Microsoft, Google, AWS and Samsung, LogiNext has achieved exponential success in a very short span of time and is set to exceed 300% growth by the end of 2016. The true growth hackers, who paved way for this success are the people working exceptionally hard and adding value to our organisation. Our brand ambassadors - that's how we address our people, bring unique values, discipline and problem-solving skills to nurture the innovative and entrepreneurial work culture at LogiNext. Passion, versatility, expertise and a hunger for success is the Mantra chanted by every Logi-Nexter!
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Role - Social Media Executive
About Company :-
Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.
Job description :-
1. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.
2. Run ads on Facebook, Instagram, Google, and other similar channels.
3. Be actively involved in SEO efforts (keyword, image optimisation etc.)
4. Website content management
5. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
6. Coordinate and work with any external stakeholders like marketing agency, content writers, etc.
7. Provide creative ideas for content marketing.
Minimum experience - 2 years
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
Design, build and maintain our social media presence |
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
Identify trends and insights, and optimize spend and performance based on the insights |
Brainstorm new and creative growth strategies |
Plan, execute, and measure experiments and conversion tests |
Collaborate with internal teams to create landing pages and optimize user experience |
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
Instrument conversion points and optimize user funnels |
Collaborate with agencies and other vendor partners |
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
Transforming from agency driven to in-house digital marketing functioning |
Supporting in building in-house digital marketing function |
SEO Analyst Responsibilities:
- Conducting keyword research using dedicated software, and generating new keyword ideas.
- Analyzing website and social media pages, then making recommendations for improvement.
- Monitoring website traffic, search results, and developing strategies.
- Generating content ideas and delegating these to the team.
- Overseeing content creation and offering suggestions.
- Updating outdated content.
- Optimizing pages for desktop, tablet, and mobile use.
- Developing link-building strategies.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices.
SEO Analyst Requirements:
- BSc in marketing or similar.
- HTML and JavaScript experience.
- Previous experience in a similar role would be advantageous.
- Excellent written, verbal, and analytical skills.
- Experience with Google Analytics.
- Great customer service and interpersonal skills.
- Ability to follow specifications.
- Ability to work under pressure.
Roles & Responsibilities :-
1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
10. Developing link building strategies.
11. Analyzing keywords and SEO techniques used by competitors.
12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Skills Required :-
1.At least 2 years of exp in the advertising industry.
2. leading and managing SEO/SEM
3. Experience in optimizing landing pages and user funnels
4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
6. Experience in setting up and optimizing PPC campaigns on all major search engines
7. Knowledge about LinkedIn Marketing
8. Proficiency in campaign management software, such as HubSpot Marketing
9. Extensive experience in client relationship management
Your Responsibilities:
- Independently coordinate webinars, tradeshows, and conferences, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Assist with website content social media and digital marketing programs.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
You Have:
- Exceptional problem-solving skills
- Strategic, data-driven mindset with excellent execution skills for rapid project completion
- Strong interpersonal and teamwork skills
- Experience with marketing automation tools and communication platforms
Your Key Competencies:
- Self-motivated
- Detail-oriented
- Results-driven
- Project management for ensuring timely delivery of projects
Your Education and Experience:
- BA/BS University degree with a concentration in marketing, advertising, or business.
- 2+ years of marketing experience
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.
Social Media Responsibilities:
- Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
- Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
- Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
- Audit and analyse social media presence, including digital advertising costs and returns.
- Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
- Get in touch with businesses which would be interested in our services and products, both international and domestic.
- Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
- We need someone who knows how to reach the masses by tailor making content to attract followers.
- We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.
Required Experience and Qualifications
Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.
You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.