Product Marketing Manager

About Company
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.

Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

 

Required Skills:

 

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Company Description

Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.

Digital Marketing Executive Responsibilities:1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

.

• Should have worked on social media calendar and interactions
• Should have advertising agency experience

 

 

we need social media marketer who will promote our business on social media.

Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.

Marketing Executive / Asst. Manager- Marketing About Intellicar Telematics Pvt Ltd Intellicar Telematics Private Limited is a vehicular telematics organization founded in 2015 with the vision of connecting businesses and customers to their vehicles in a meaningful way. We provide vehicle owners with the ability to connect and diagnose vehicles remotely in real-time. Our team consists of individuals with an in-depth knowledge and understanding in automotive engineering, driver analytics and information technology. By leveraging our expertise in the automotive domain, we have created solutions to reduce operational and maintenance costs of large fleets, and ensure safety at all times. Solutions: Enterprise Fleet Management, GPS Tracking Remote engine diagnostics, Driver behavior & training Technology Integration: GIS, GPS, GPRS, OBD, WEB, Accelerometer, RFID, On-board Storage. Intellicar’s team of accomplished automotive Engineers, hardware manufacturers, Software Developers and Data Scientists have developed the best solutions to track vehicles and drivers, and ensure optimum performance, utilization and safety at all times. We cater to the needs of our clients across various industries such as: Self drive cars, Taxi cab rentals, Taxi cab aggregators, Logistics, Driver training, Bike Rentals, Construction, ecommerce, armored trucks, Manufacturing, dealership and more. Location: Bengaluru/ NCR Gurgaon Key skills: Online/Offline Marketing, Content writing, Lead Generation, Brand Management, Digital Marketing, Social Media Engagement, ATL/BTL activities, Market Intelligence, Business Development 4+ years of experience required. Education: Bachelors or Master’s Degree in Computer Science/IT / MBA from reputed institutions Ideal Candidate is A dynamic, results-driven professional with a proven ability to deliver commitments on time while achieving or exceeding business goals An initiative taker, early adopter, technology enthusiast, an evangelist An excellent communicator, presenter, and collaborator Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plans. Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies. You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery. Responsibilities Define positioning and go-to-market strategy and messaging Contribute to the strategic alignment of our various product solutions into a cohesive suite of world class product which delivers according to market need and emerging opportunity. Create visionary and compelling internal and external, customer-facing presentations. Working closely with industry experts and the marketing team to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline Partner with product management to distil key functionality and benefits into core product marketing messages. Develop engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process Develop effective sales training materials, making it easy for sales to understand our product solution offerings and key positioning. Innovative marketing campaigns, SEO, and web design to build pipeline. Monitor and engage in relevant social discussions on various platforms about our company and industry. Run regular promotions and campaigns on our social media channels. Manage various newsletter campaigns, including the template designs and content used in our newsletter sends. Organize promotional events through local social groups (e.g. Meetup).

About myBageecha (http://www.mybageecha.com): myBageecha is India's #1 website for gardening and crafting beautiful outdoor spaces. The portal offers end to end solutions for a beautiful green-living. We offer plants, equipment, fertilizers, decor etc. both online and offline. About the profile: We have many areas needing work. As an example, the selected candidate can work on: 1. Digital marketing : Improve presence of the portal on all digital media platforms like Fb, google, Twitter, Pinterest etc. Improve SEO (Google) rankings through various measures like blogs, quora, content etc. 2. Business development: Explore innovative tieups with vendors to provide curated and exciting content on the website. Create strategic tieups with domain experts. 3. Solutions: Create separate offerings on the website for solutions like vertical gardening. 4. Sales: Setup other sales channels like Amazon, whatsapp, SMS marketing. Directly interact with customers both online and offline. 5. Website and ERP: We are an ecommerce company. Hence, website. Self explanatory. Skills / Education 1. We need a graduate, any stream is fine. 2. Extremely fluent in English and Hindi. A 3rd language is preferable. 3. Should be comfortable with online ecommerce websites, have an interest in reading blogs, articles etc. 4. Creative, ability to think out of the box, take a stab at doing anything given. Basically a go-getter 5. Should enjoy speaking to people and helping them out, customer is king! Experience 1. Experience is not a must. Fresher's can apply 2. If you have experience, we prefer people from an e-commerce background, who have skills in photoshopping, digital marketing, writing content etc.

Responsibilities Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Collaborate and Build PR relationships and Social Campaigns Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor social traffic metrics and conversions Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Manage Social Media Advertising - Spend and Execution Be responsible for Online Reputation Management Product Management skills are a plus Manage and Mentor your Interns and Juniors Requirements Proven work experience as a Social Media and PR Specialist Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Excellent Knowledge on Social Media Ad metrics, Budgeting and Reach Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills Create Fortnightly or Weekly Reports BSc degree in Marketing or relevant field