Copywriter

About us:

Torque Communications has over 20 years of consulting in communications management across domains and sectors. Over these years, we have consulted over 400 of the world’s best firms for an xtended period of time. We have been advising governments, corporations, and NGOs. We have been instrumental in changes in policy; changes in communication paradigms; and changes in consumer behavior. Our sectoral experience ranges from information technology, pharmaceuticals, automobiles, and energy to entertainment, FMCG, healthcare, and services, among others.

Job description:

We are looking for Communications professionals for managing client relationships, developing and executing content strategies, and fostering media relations. This multifaceted role requires a proactive and detail-oriented professional with excellent communication skills and a passion for delivering impactful PR mandates.

Location: Andheri, Mumbai.

Work schedule: Monday to Friday, work from office.

Responsibilities:

• Collaborate with clients to develop key messaging and content that resonates with target audiences.
• Create compelling and strategic content, including press releases, articles, and other materials based on client requirements.
• Cultivate and maintain relationships with journalists across relevant media outlets.
• Pitch client stories and secure media coverage, ensuring positive visibility for clients in targeted publications.
• Monitor and analyze media coverage; generate regular reports.

Qualifications:

• Experience: 2 to 5 years in Public relations
• Educational Qualification: Minimum Bachelor’s degree in journalism, communication, or graduation in arts.
• Compensation: Commensurate with skills and years of experience.
• Desirable qualifications: Work in a PR or media platform handling diverse clients.

Location - Mumbai

Responsibilities

• Ability to transform briefs into compelling copy and content for the brand
• Medium agnostic approach towards writing
• Strong understanding of how creative writing can impact consumer behavior and help build a brand
• Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
• Guide a team of junior writer/s to deliver creative copy and content according to the brief
• Work with teams (internal and external) to ensure project management and completion
• Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns

Qualifications

• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
• Previous experience in advertising agencies, design houses and content platforms preferred

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% of teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers. PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series B funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Join a passionate team of over 500 young and energetic members and 400+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world! For more updates, please subscribe to our Instagram handle:

https://www.instagram.com/planetspark/

Roles and Responsibilities:

1. Conduct demo classes as per the PlanetSpark content and methodology

2. Ensure amazing demo experience for the child and parent

3. Conduct regular classes (post enrolment) using in-house curriculum

4. Ensure timely feedback to the child

5. Adhere to the schedule for the demo as well as regular classes

What are the behavioral attributes that we are looking for?

1. Excellent Teaching skills

2. Excellent attention to detail, strong communication skills both written and verbal

3. Ability to build strong relationships with the child/ learner and make the class fun-based learning.

4. Tech savvy

Eligibility Criteria:

1. Excellent Verbal and written communication

2. Willing to work 6 days a week (should be available on Saturdays & Sundays)

3. Willing to invest 3-4 Teaching hours every day

4. At least 1 year of English Teaching experience (Freshers from BA English and MA English are eligible)

5. Should have good Wi-Fi and a Laptop with Webcam

Benefits:

1. Flexible working hours

2. Work from home

3. Exposure to teaching international students

Shifts you can opt for:

- 3pm to 10 pm IST (India kids)

-6pm to 11 pm IST (India kids)

-6pm to 11 pm IST(Europe/UAE kids)

-10 pm to 2 am IST(US/Canada Kids)

-4 am to 8 am IST(US/Canada Kids)

Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.

Let’s start with

The Opportunity

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.

What we believe:

Our number one priority is company culture. our whole belief is that “your culture is your brand”

● All the team members are open to converse, helping and teaching

● You will always be noticed for your better work and rewarded.

● Great work-life balance with the flexibility of you deciding your working hours.

● No bossy culture

● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.

Feel free to reach out to any of our team members. They can share their first-hand experience.

Responsibilities:

● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.

● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.

● Design, build and maintain our social media presence.

● Promoting app on various platforms.

● Creating viral & trendy content.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

● Brainstorm new and creative growth strategies.

● Plan, execute and measure experiments and conversion tests.

● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.

● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

● Instrument conversion points and optimise user funnels.

● Collaborate with agencies and other vendor partners.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.

● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.

● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.

● Weekly-Monthly Stats Report

Requirements:

● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.

● 3+ years experience in online advertising/marketing digital marketing.

● Experience in Organic Traffic Generation

● Experience in Social Media Optimization and Marketing

● Experience with Data Analytics for ASO and SEO.

● Experience in Keyword Research and Optimisation

● Experience in Competitor Analysis

● Understanding of How metadata differs across store pages and platforms.

● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimising landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)

● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )

● Experience in setting up and optimising Google Adwords campaigns

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Excellent written and verbal communication.

● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads

● Responsible for creating and scaling Facebook, Adwords marketing campaigns

● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster

Are you the right person?

To make the cut, you must meet the following criteria -

● You are an impressively smooth talker who can get your point across with ease

● You are able to assess and understand a situation faster than Sherlock

● You love taking initiative and seeing a project through to completion

● You are creative and would love to experiment with new ideas

● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!

Location: Bengaluru (Koramangala) Experience: 3 to 6 years

Benefits :

● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.

● Office lunch - Daily free lunch

● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.

● Great team- Like-minded talented team to work with

● MacBook to work- You decide your machine, however, we prefer Apple

● Career growth- Boost your career growth by 10X more learning and opportunities

● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu

We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!

It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.

If this role highlights your experience and gets you excited – please apply! 

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills