Copywriter

Position: Content Writer

Experience Level: 1 Year

Key Responsibilities:

• Content Creation: Develop high-quality written content for blogs, websites, social media, email newsletters, and marketing materials.
• Research: Conduct thorough research on industry-related topics to generate relevant and engaging content.
• SEO Optimization: Incorporate relevant SEO keywords and practices to improve content visibility and ranking.
• Editing & Proofreading: Review content for clarity, grammar, punctuation, and style before publication.
• Collaboration: Work closely with marketing, design, and other teams to ensure consistency in messaging and content strategy.
• Content Management: Maintain and update content on various platforms, including websites and blogs.
• Audience Engagement: Write content that resonates with the target audience, driving engagement and increasing brand visibility.

Required Skills & Qualifications:

• Experience: Minimum 1 year of experience in content writing, copywriting, or a similar role.
• Writing Skills: Strong command of English with excellent grammar, punctuation, and attention to detail.
• Research Skills: Ability to conduct thorough research and present accurate, well-informed content.
• SEO Knowledge: Familiarity with SEO principles and how to incorporate them into content writing.
• Time Management: Ability to manage multiple projects and meet tight deadlines.
• Creativity: Strong storytelling skills with the ability to craft engaging, compelling narratives.
• Tech-Savvy: Proficiency in content management systems (CMS), Google Docs, Microsoft Office, and basic understanding of social media platforms.

Preferred Qualifications:

• Experience with content marketing and content strategy.
• Knowledge of industry-specific trends.
• Basic understanding of graphic design or multimedia content (optional but a plus).

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

As a Branding and Communication Specialist, you will be responsible for developing and executing strategic branding and communication initiatives to enhance the visibility, reputation, and market positioning of our organization or client. You will play a pivotal role in shaping the brand identity, messaging, and storytelling across various channels to effectively engage target audiences and stakeholders.

Key Responsibilities:

• Brand Strategy Development: Collaborate with internal stakeholders to define and refine brand positioning, values, and messaging strategies. Develop comprehensive brand guidelines to ensure consistency across all communication touchpoints.
• Communication Planning: Develop and execute integrated communication plans that align with the overall brand strategy and business objectives. Identify target audiences, key messages, and optimal channels for reaching and engaging stakeholders.
• Content Creation and Management: Create compelling and relevant content for various communication channels, including websites, social media, blogs, press releases, and marketing collateral. Develop storytelling narratives that resonate with target audiences and reinforce brand messaging.
• Collaboration and Coordination: Collaborate closely with cross-functional teams, including marketing, digital, and creative teams, to ensure alignment and synergy across branding and PR efforts. Coordinate PR activities with marketing campaigns and initiatives for maximum impact.

We are Actively Looking for Business Presentation Designer: -

Who are we looking for:​

- We are looking for a designer with 3+ years of experience who's not married to their cubicle and can effortlessly convert complex concepts into elegantly simple presentations​.

- You should be able to translate business and marketing objectives into visual stories that are compelling, exciting, and coherent.​

- You should have a knack for design, attention to detail, and ninja-level expertise with design fundamentals, including composition, typography, color, iconography, and data visualization.​

- Along with in-depth knowledge of PowerPoint, Word, Keynote, and familiarity with Adobe Creative Suite, you should also have strong data visualization skills. ​

- Collaboration with other designers, copywriters, internal partners, and clients should come naturally to you.​

- An open-minded person who loves to set new benchmarks is desirable. ​Also, should be respectful of deadlines and willing to add value wherever required.

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

• 2+ years professional writing experience
• Excellent writing and editing skills
• Experience writing content for web/mobile products
• Experience writing emails, landing pages, or editorial content
• Proven ability to collaborate successfully with cross-­functional partners
• Ability to work independently in a fast-paced environment.
• Experience writing stories or more long-form editorial content
• Experience with trauma informed writing is a plus
• Experience writing for social impact products or audiences is a plus
• Solid understanding of email marketing and social channels are a plus
• Portfolio of writing samples

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

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