Copywriter

About the Role

We are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.

This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.

The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.

Core Objectives of the Role

* Scale online sales profitably through performance marketing

* Improve ROAS while reducing CAC

* Build high-converting creative strategies for ads

* Increase customer acquisition and conversion rates

* Test creatives, hooks, offers, and audience segments regularly

* Improve retention and remarketing performance

* Build scalable growth systems for the brand

* Drive measurable revenue growth through paid channels

* Support overall D2C brand growth and profitability

Key Responsibilities

* Independently manage Meta Ads (Facebook & Instagram)

* Manage Google Ads campaigns (Search, Shopping, Display, YouTube)

* Plan, launch, optimize, and scale paid campaigns

* Develop creative strategies for performance ads

* Suggest ad hooks, angles, scripts, thumbnails, and concepts

* Coordinate with designers, editors, and content teams

* Analyze winning creatives and performance trends

* Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics

* Build audience targeting, retargeting, and scaling strategies

* Improve conversion funnels and customer journeys

* Conduct competitor and market research

* Work closely with founders on growth initiatives

* Generate actionable reports and performance insights

* Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads Manager

Required Experience & Skills

* Minimum 3 years of hands-on performance marketing experience

* Strong expertise in Meta Ads Manager

* Working knowledge of Google Ads

* Experience with D2C/eCommerce brands preferred

* Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM

* Strong understanding of creative strategy and ad psychology

* Ability to identify winning ad angles and hooks

* Familiarity with Canva or creative editing tools

* Strong analytical and execution skills

* Ability to work independently in a startup environment

Compensation & Benefits

* Annual CTC: Up to ₹6,00,000

* Attractive ESOP opportunities

* Performance-based incentives and bonuses

* Direct exposure to scaling a fast-growing D2C brand

* High ownership role with founder-level collaboration

* Fast-paced startup learning environment

Ideal Candidate Traits

* Data-driven and performance-focused

* Strong ownership mindset

* Creative + analytical thinker

* Fast executor and problem solver

* Deep interest in consumer psychology and ad performance

* Comfortable working in startup environments

As a Lead generation consultant,you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.

• Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

•    Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).

•    Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.

•    Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.

•    Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.

•    Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.

•    Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.

•    Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

•    Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

•    Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.

Bachelor's degree in Marketing, Business Administration, or a related field.

•    Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

•    Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

•    Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

•    Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

•    Strong understanding of digital marketing principles and channels.

•    Experience with marketing automation platforms and CRM systems.

•    Excellent analytical skills and the ability to interpret data to drive decisions.

•    Strong project management and organizational skills.

•    Excellent written and verbal communication skills.

•    Ability to work independently and collaboratively within a team environment.

•    Proactive, results-oriented, and data-driven approach. 

•    Willingness to travel as required by business.

•    Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

Criteria:

• Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
• Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
• Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
• Must have direct experience owning end-to-end social media execution (ideation → creation → posting → analysis)
• Proven ability to independently create high-quality social content (reels, memes, carousels, short videos)
• Must be a full-stack creator – capable of ideation, writing, designing, video editing, and publishing without external dependency
• Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
• Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
• Proven track record of driving engagement and community interaction, not just posting content
• Mandatory portfolio showcasing original Gujarati content created by the candidate.

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

5. Cross-Language Intelligence & Collaboration

● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

● Contribute to the overall STAGE social playbook — helping define what works across regional markets.

🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

2. Language & Cultural Context

● Fluent Gujarati is mandatory — written and spoken, with natural command of idioms, humor, and cultural nuance.

● Deep exposure to Gujarati cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).

● Strong Hindi proficiency is an advantage for cross-functional collaboration.

3. Tools & Platforms (Must-Have)

● Social media design and editing: Canva, CapCut, Adobe Express

● AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika

● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

● Community platforms: WhatsApp Business, Telegram (nice to have)

4. Demonstrated Work

● Portfolio showcasing reels, memes, carousels, short videos — content you've created, not just managed.

● Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.

● Examples of community-building initiatives or engagement-driven campaigns.

🚫 This Role Is NOT For

● Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.

● Candidates who rely on agencies or external creators for all content.

● People who see social media as a broadcasting channel, not a conversation space.

● Those who prioritize virality over cultural authenticity or brand meaning.

● Candidates who require large teams, budgets, or can't create content end-to-end using AI tools.

⚡ Why This Role Matters

STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

You will be the architect of how an entire community sees itself represented, celebrated, and entertained.

We are looking for a creative and detail-oriented Content Writer to develop engaging, high-quality content across various digital platforms. The ideal candidate should have a strong command of language, creativity, and the ability to adapt tone and style based on the target audience.

Key Responsibilities:

• Create engaging content for blogs, websites, social media, and marketing campaigns
• Conduct thorough research on industry-related topics
• Write clear, concise, and grammatically correct content
• Collaborate with marketing and design teams for content planning
• Optimize content for SEO and improve web traffic
• Proofread and edit content before publication
• Ensure consistency in brand voice and tone

**Overview:**

Join our fast-growing startup as a Sr. Ecommerce Manager, where you'll play a pivotal role in driving revenue and profit growth. This position requires a dynamic Key Account Manager (KAM) with a proven track record in ecommerce, ready to make an immediate impact.

**Responsibilities:**

- Deliver on Sales plan, gross margin plan, inventory refills, and overall P&L.

- Develop Sales targets with E-Commerce portals, creating a 360-degree marketing plan for platforms like Amazon, Flipkart, and BigBasket.

- Research market trends, monitor competitor activity, and identify promotional opportunities.

- Monitor and analyze Sales figures, making improvements to increase revenue.

- Ensure a complete product assortment, comprehensive product content, improved organic search ranking, and performance benchmarking for the Ecommerce channel.

- Generate and implement new sales and marketing initiatives for increased profitability.

- Manage the user experience of the website, including navigation, content, creative, and promotional campaigns.

- Collaborate with Brand partners to ensure a demonstrable ROI.

Requirements

- Minimum 4 years of experience in any industry.

- Ecommerce expertise on platforms like Amazon, Flipkart, Swiggy, Big Basket, and other Marketplace and Long-tail channels is a MUST.

- Ownership of Business P&L.

- Strong ability to collaborate with internal and external stakeholders.

- Willingness to experiment and continuously improve.

- Adaptability to business needs and performance accordingly.

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Job description

• Research trending topics in social media, influencer marketing, and lifestyle niches.
• Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
• Use keyword research tools to optimize content for search engines.
• Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
• Proofread and edited blog posts before publication.