Copywriter

Job Summary:

We are looking for a creative and driven Marketing Associate to join our dynamic team. The ideal candidate will support the development and execution of marketing campaigns, assist with content creation, conduct market research, and help maintain our brand’s presence across various platforms.

Key Responsibilities:

Assist in the development and implementation of marketing strategies and campaigns.

Coordinate with internal teams and external vendors to ensure timely execution of marketing initiatives.

Manage and update the company’s website and social media platforms.

Create engaging content for email marketing, blogs, social media, and promotional materials.

Conduct market research and competitor analysis to support marketing strategies.

Analyze campaign performance and prepare reports using tools like Google Analytics, Excel, or CRM systems.

Support event planning and execution (virtual and in-person).

Maintain marketing calendars and ensure project deadlines are met.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field.

0–2 years of relevant marketing experience or internship.

Familiarity with digital marketing tools (Google Ads, Meta Ads, email marketing platforms, etc.).

Strong communication and organizational skills.

Creative thinker with attention to detail.

Ability to multitask and work in a fast-paced environment.

Basic knowledge of design tools (Canva, Adobe Creative Suite) is a plus.

What We Offer:

Competitive salary and performance-based incentives.

Exposure to diverse marketing projects and learning opportunities.

Friendly and collaborative work environment.

Career growth and professional development support

Industry:

Advertising /Marketing Agency (Mandatory)

Job Types: Full-time, Permanent

Benefits:

Cell phone reimbursement

Health insurance

Paid sick time

Paid time off

Provident Fund

Schedule:

Day shift

Work Location: In person

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• Health insurance

Ability to commute/relocate:

• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Sell BETSOL products and services using the power of words. • Write content that will be included in marketing, public relations, and advertising material. • Write engaging headlines and concise product descriptions. • Create conversion-oriented content that turns visitors into customers. • Collaborate with product managers and product owners to build a complete understanding of BETSOL’s products and services. • Research the technology and solutions that our competitors offer. • Responsible for gaining in-depth understanding of backup industry's terms and trends. • Ability to understand technical terms and speak to B2B audiences about complex topics. • Brainstorm visual and content ideas with other members of the Marketing team. • Leverage brand strategies, unique voices of BETSOL and its various products to maintain identifiable voices while also producing creative and innovative campaigns. Required Skills • 1-3 years of content marketing in a web-based marketing environment. • Familiarity with web content marketing best practices. • Excellent verbal and written communication skills including an ability to work in a team environment. • Ability to share a portfolio of relevant works. Preferred Skills • Experience marketing for a technology company. • A strong “technical IQ” to match creative aspirations. • Experience working in backup and recovery industry.

Responsibilities:

• Work with the Product and Marketing team to identify content required for specific user journeys and create a plan for a technical enablement solution.
• Create and maintain content for continuous updates and improvements.
• Ensure content is valuable and highly useful.
• Edit content to adhere to the writing process and best practices.
• Identify and contribute to improve Writing Best Practices, Style Guides, Processes, and other Technical Writing guidelines.

Requirements:

• Identify projects that deliver the most value and then meet deadlines and reprioritize as needed to complete timely delivery of content projects.
• Professional experience writing and editing content for a technical audience (application developers; programmers, system architects, or similar) in a Product environment.
• An analytical mindset, with good research, prioritisation, and exploration skills.
• Proactive and curious about problems and willing to take responsibility for their solutions.
• Capture business value, priorities, and product context.
• Fluent in both written and spoken English.

• Producing periodic reports for management and further analysing the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launching optimized online adverts through Google AdWords, Facebook to generate leads
• Optimizing ads to increase conversions and reduce CPL
• Suggesting and recommending changes in creatives and banners to improve results
• Providing ideas and collaborating with designers to improve ad experience
• Coordinating with various team members to achieve set targets
• Creating plans and objectives for campaigns

What you need to have:

• Proven experience in SEO, Email marketing and performance marketing is a must
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
• Planning, problem solving and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and landing page
• Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management    

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.