Copywriter

15+ years of marketing experience, with a focus on brand building and digital marketing.

Candidate must be having experience in handling entire Brand Marketing on a large scale - Mandatory

Need Master's degree in Marketing, Business Administration, or a related field (MBA preferred).

Need local candidate from Mumbai and near by location.

Candidate should be from Media, advertisement or Entertainment industry only.

Candidate must have experience in making Brand Strategies (like Brand Repositioning, Brand Positioning,Brand Awareness Strategy & Brand Innovation Strategy etc.)

Ability to develop and execute successful Marketing Campaigns across multiple channels.

Deep understanding of digital marketing (SEO, SEM, social media, content marketing, email marketing).

Experience managing relationships with external agencies and partners.

Proficiency in marketing technology tools and social media platforms.

ROLES AND RESPONSIBILITIES 

● Understand the business and the potential to promote the business and brand.

● Analyzing market and sales information

● Identification of prospective clients.

● Preparing a go-to marketing strategy on digital, social media and print media

● Set up a Brand identification strategy and execution plan

● Research competitive products by identifying and evaluating product characteristics,

market share, pricing, and maintaining research databases.

● Tracks product line sales and costs by analyzing data and reviewing the competitors

reach

● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,

account analysis, new product information; relaying customer service requests

● Follow up with Clients through the CEO's contacts

● Website maintenance and press releases

● Marketing collateral – creation and maintenance and presentations

● E – campaign coordination

● Setting up tracking systems for marketing campaigns and online activities

● Reporting to management on marketing and sales activities

Must Haves:

● A marketing professional with a BBM/MBA in marketing

Must Haves:

● A marketing professional with a BBM/MBA in marketing.

● 4+ years of relevant experience.

● Academics from the city, where communication skills both written and spoken are

excellent.

● A dynamic professional who is very articulate, driven, and creative.

● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.

● The incumbent needs to be an expert in digital marketing that includes

a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc

b. Written skills to create thought leadership posts, blogs, etc

c. Content management to work around the products on digital mediums

d. An expert in LinkedIn and other digital tools

e. Google and derivatives

f. Website and traffic generation

g. Market research and campaigns

h. Ability to work independently as well as in a team environment

Job description

LBB is looking for a Senior Associate/ AM- Sales, someone who is innovative, goal-oriented, well connected with brands and agencies, is an ace negotiator and can work with a team to achieve targets. You’re going to get a chance to work with brands across the board from food, lifestyle, travel, e-commerce, and so on.

Location: Delhi

Job responsibilities:

• Connecting with corporates and brands for promotion and marketing opportunities on LBB
• Understanding the client/agency's needs and requirements
• An understanding of the client/agency that aligns with our product proposition
• Executing and managing ad campaigns
• Maintaining relationships with the relevant representatives across companies

Job Role:

• Build and scale revenue opportunities from agencies and brands
• Achieve individual monthly sales targets along with teams
• Outreach to agencies; and activating corporate clients and leads
• Work with the Marketing and Tech team to create innovative campaigns
• Servicing merchant/ client requirements and meeting campaign delivery timelines
• Timely collection of payments and delivery of client reports

Required Skills / Must Have:

• 4+ years of Media/Ad sales experience with Digital/ TV/ Radio
• Demonstrated capacity for developing and understanding strategy with a strong aptitude for determining the optimal way to position products to the clients.
• Ability to thrive under pressure and function effectively in a fast-paced environment, providing strong leadership skills and managing multiple projects simultaneously.
• Excellent analytical, problem-solving, organizational, verbal, written, and presentation communication and interpersonal skills.
• A cross-functional influencer with the ability to build strong relationships.

Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.

Roles & Responsibilities

Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation

Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals

Skills Required 
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

Qualification : Bcom ( Finance),MBA(Finance & Marketing ) /any other graduate or Post graduate can also apply( They must have experience as Content writer in Technical field or Financial Field.)

1. The Candidate should be belongs to Financial/Technical background.
2. Excellent Verbal communication skill strong ability to communicate story ideas
3. The candidate can do Research on finanace technology data trends & current market senerio
4. The candidate should have creative contents
5. Excellent Writing & Editing skills in English.

Job Description:

• Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
• Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

Technical Skills required:

• Working knowledge on prominent social media content updation dashboards.
• Understanding of key social media engagement metrices.
• Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.

Other requirements:

• Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
• Keenness to learn new things and grow.
• Good communication skills. May be required to speak to clients directly often.
• Ability to put across own PoV.
• Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
• Jovial and hardworking nature.