Copywriter

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Job Title: Digital Marketing Executive

Experience: 1 -3 Years

Location: Ahmedabad

About Xelentor Technologies

Xelentor Technologies is a growing IT solutions company specializing in web and mobile app development. We work with global clients and deliver innovative, scalable, and high-performance digital products.

We are now expanding our marketing team and looking for a Digital Marketing Executive who can manage our online presence, generate leads, run paid campaigns, and improve our brand visibility.

Key Responsibilities (Based on Your KRA)Social Media Management

• Create and publish monthly social media posts
• Plan the monthly content calendar
• Improve engagement and follower growth

Lead Generation

• Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
• Generate qualified leads through paid campaigns
• Maintain cost-effective campaigns and improve conversions

SEO & Website Optimization

• Perform on-page and off-page SEO
• Conduct keyword research and competitor analysis
• Improve website traffic and ranking performance

Content Marketing

• Create or coordinate content for blogs, website pages, and social media
• Publish consistent blogs and optimize website content
• Support content planning with the design team

Analytics & Reporting

• Track performance using Google Analytics (GA4) and Search Console
• Prepare weekly and monthly performance reports
• Provide actionable insights to improve ROI

Email Marketing

• Plan and run email campaigns and newsletters
• Manage audience segmentation and automations
• Track open rate, clicks, and engagement

Brand Presence

• Manage company listings on platforms like Clutch, GoodFirms, Glassdoor
• Maintain online profiles and ratings
• Support PR and branding activities

Learning & Growth

• Stay updated with digital marketing trends and tools
• Complete relevant certifications to upgrade skills

Key Skills Required

• SEO (On-page & Off-page)
• Google Ads / PPC
• Meta Ads
• Social Media Marketing
• Content Writing / Editing
• Basic designing knowledge (Canva/Figma preferred)
• Google Analytics & Search Console
• Good communication and analytical skills

Qualifications

• Certifications in Digital Marketing / Google Ads / SEO preferred
• Experience in an IT, marketing, or advertising industry is an added advantage

Regards

HR Shivangi Bhandari

Xelentor Technologies

Role: SEO/Digital Marketing Expert

Exp: 3-4 Years

Budget: up to 30K

Location: Ahmedabad, WFO

Qualifications:

• 3-4 years of experience in SEO and digital marketing.
• Proven track record of success in achieving SEO and digital marketing goals.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
• Experience with social media marketing platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

We are seeking a skilled Content Writer to join our digital marketing company. The ideal candidate will have experience working with both domestic and international clients and will be capable of producing high-quality content that meets our clients' diverse needs.

Responsibilities:

• Produce engaging and original content for websites, blogs, social media, and other digital marketing platforms.
• Produce 2000-3000 words of qualified content each day.
• Create content for both domestic and international campaigns.
• Conduct thorough research to ensure content accuracy and relevance.
• Edit and proofread content to maintain a high standard of quality.

Qualifications:

• 1-3 years of experience in content writing, preferably in a digital marketing environment.
• Experience working with domestic and international clients.
• Strong writing, editing, and proofreading skills.
• Ability to meet deadlines and handle multiple projects effectively.
• Must provide samples of previous work.

Location: Noida, Sector 62

Working Days: 5 days a week (Monday to Friday)

Work Mode: Work from Office

Responsibilities:

· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options