Copywriter

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

The duration of this internship is three months.

Responsibilities:-

- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.

Requirements

- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

JOB DESCRIPTION

• Creating concise, eye-catching, and innovative headlines and body copy.
• Consistently brainstorming and collaborating with team for new ideas and strategies.
• Writing a wide variety of topics for multiple platforms (website, social updates, emails, banners, videos, etc)
• Researching markets and industries to compare and create content that is innovative and original.
• Performance monitoring and review meetings.

EXPERIENCE and SKILL SET

• Excellent knowledge of trending strategies on digital networking channels (Facebook, Instagram, LinkedIn, YouTube, twitter etc.)
• 2 years of experience in creative writing or copywriting/ promotional writing.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook).
• Candidate with IT background will be preferred.

 

ProMobi Technologies Pvt. Ltd.

Product Content Writer(Marketing Specialist)
Experience - 2 to 5 years
Location - Pune

We are looking for an expert and experienced Content Writer with a super creative bent of
mind! Someone who would be able to produce high-quality and information-rich content
including blogs, articles, press releases, and similar marketing documents, required to
contribute to the overall success of our products. We assure an amazing work experience
with a great opportunity to grow and prosper along with the company and the products!

Key Responsibilities
The individual role that you’ll play in our team:
● Develop engaging content for articles, blogs, stories, and social media to entice and
engage customers
● Work with internal teams to obtain an in-depth understanding of the product and the
documentation requirements
● Create content marketing campaigns to drive leads and subscribers Use SEO best
practices to generate traffic to our site
● Regularly produce various content types, including email, social media posts, blogs,
and white papers
● Analyze existing and potential content, focusing on reuse and single-sourcing
opportunities
● Analyze content marketing metrics and makes changes as needed
● Ensure that content contains sufficient keywords for search engine optimization
● Study product samples and talk with product designers and developers
● Work with technical members to make products easier to use and thus need fewer
instructions
● Select appropriate medium for message or audience, such as manuals or online
videos
● Standardize content across platforms and media

Skills and Experience
● Experience of 2+ yrs
● Excellent writing skills in a number of different styles/tones
● Proven work experience in technical writing of software documentation
● Ability to deliver high-quality documentation with attention to detail
● Ability to quickly grasp complex technical concepts and make them easily
understandable in text and pictures
● Experience with social networks and the implementation of social media marketing
● Must have excellent sentence construction and grammar skills
● Should be able to work independently, delivering accurate documentation within the
deadline
● An understanding of formatting articles on the web
● Prior experience in B2B SaaS content marketing would be an added advantage

Promobi Technologies:
ProMobi Technologies provides a leading Mobile Device Management Solution under the
brand Scalefusion. The solution allows organizations to manage Android and iOS devices
from the cloud. It offers modern mobile device management (MDM), application
management (MAM) and content management (MCM) experience for corporate-owned
devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their
Device Management.

Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)
Scalefusion MDM allows organizations to secure & manage endpoints including
smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale

Experience - 2 to 4 years Location - Pune We are looking for an expert and experienced Content Writer with a super creative bent of mind! Someone who would be able to produce high-quality and information-rich content including blogs, articles, press releases, and similar marketing documents, required to contribute to the overall success of our products. We assure an amazing work experience with a great opportunity to grow and prosper along with the company and the products! Key Responsibilities The individual role that you’ll play in our team: ● Working with internal teams on product and documentation requirements ● Writing easy-to-understand user interface text, online help and developer guides ● Develop engaging content for articles, blogs, stories, and social media to entice and engage customers ● Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements ● Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience ● Create tutorials to help end-users use a variety of applications ● Analyze existing and potential content, focusing on reuse and single-sourcing opportunities ● Ensure that content contains sufficient keywords for search engine optimization ● Study product samples and talk with product designers and developers ● Organize and write supporting documents for products ● Writes, schedules, and posts content online; maintains company web pages and blog(s) ● Select appropriate medium for message or audience, such as manuals or online videos ● Standardize content across platforms and media Skills and Experience ● Experience of 2+ yrs ● Excellent writing skills in a number of different styles/tones ● Proven work experience in technical writing of software documentation ● Ability to deliver high-quality documentation with attention to detail ● Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures ● Experience with social networks and the implementation of social media marketing ● Must have excellent sentence construction and grammar skills ● Should be able to work independently, delivering accurate documentation within the deadline ● An understanding of formatting articles on the web ● Prior experience in B2B SaaS content marketing would be an added advantage

plan-a is a startup digital marketing agency offering Strategy, Content & Digital Advertising solutions. We are on the look out for an enthusiastic account service manager, having experience in digital media. A day in the life of a client servicing executive at plan-a: 1. Understanding the requirements of the clients 2. Ideating & Brainstorming with the team to give the best output 3. Being on top of digital trends 4. Implement these trends to create compelling content for a relevant client 5. Create monthly reports & chart a plan for taking the brand forward 6. Keep the team ticking and ensure all deliverables and targets are being achieved 7. Be the single point of contact for all clients working with the organisation

Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.