Copywriter

About Merida Tech Minds:

Merida Tech Minds is a leading provider of training services for both individuals and corporates. Our dedication to excellence and our commitment to providing top quality training programs have made us a trusted partner for organizations looking to enhance their workforce's skills and capabilities.

About the Role:

We are seeking a driven and results-oriented Business Development Manager to join our dynamic team. In this role, you will be responsible for generating revenue by signing up new clients for a variety of services, including: Complete Digital Marketing Brand Building Web Development Graphic Design Startup Setup & Sick Unit Business Consultation You will work closely with potential clients to understand their needs, develop customized solutions, and close deals.

Key Responsibilities:

• Prospect and qualify potential clients, identifying their needs and challenges.
• Develop and deliver compelling presentations and proposals that showcase the value proposition of our services.
• Negotiate and close deals, exceeding sales targets every month.
• Build strong relationships with clients, ensuring their satisfaction and achieving long-term partnerships.
• Maintain accurate records and reports, adhering to company processes and deadlines.
• Continuously learn about the latest trends and technologies in digital marketing and software development.

Qualifications:

• Minimum 3 to 5 years of experience in business development or sales, preferably within the technology or marketing industry.
• Strong understanding of digital marketing concepts and software development methodologies.
• Proven track record of exceeding sales targets and achieving revenue goals.
• Excellent communication, presentation, and negotiation skills.
• Ability to build strong relationships and trust with clients.
• Highly organized and detail-oriented, with the ability to multitask and prioritize effectively.
• Proficient in MS Office Suite and CRM software.
• Two-wheeler driving license and bike ownership are mandatory.
• Fluency in English and other local languages is a plus.

What We Offer:

• Opportunity to work with cutting-edge technology and a passionate team.
• Chance to make a real impact on the growth and success of our business.
• Professional development opportunities and a supportive work environment.

• Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
• Breaking down the client’s requirements in the form of a more granular content calendar
• Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
• Doing primary or secondary research, as and when required, depending on the context
• Ensuring that the client receives error-free content and copy that is free of plagiarism
• Repurposing existing content into buckets that can be reposted on different platforms
• Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
• Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle

Responsibilities:

• Interact & Interview Chairperson of college or university.
• Featured & Research oriented articles about the Education System.
• Interview of famous personalities from the educational industry.
• Stories of success from leading professionals.

Requirements:

• Proven working experience as a Reporter.
• Portfolio of published articles.
• Computer proficiency (MS Office, digital editing, web search, databases)
• Excellent communication, lobbying, and active listening skills.
• Good hold in education industry persons.
• Bachelors degree in journalism or mass communications.

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative social media campaigns.

The intern is responsible for planning social media calendars, collaborating with in-house designers to create social media posts, assisting the social media team with brainstorming campaigns, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website, and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Interest and passion for Health, Wellness & Fitness industry is a must!

Mosaic Wellness, which includes 2 sister brands (https://manmatters.com/">Man Matters & https://bebodywise.com/">Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity. 

We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth. 

The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.

We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic. 

Key Responsibilities:

• To understand Man Matters and Bodywise’ brand tone, core message and target audience
• To conceptualize and create blog content with quick turnaround time
• To curate highly engaging and shareable content that’s medically informative and accurate
• To comfortably come up with blog topic ideas with keyword research and competitor analysis
• To make a very strategic structure for blog content ideas 
• To write compelling articles and assisting their promotion through Social Media campaigns
• To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
• To understand the brand to analyze and curate relevant content
• To identify easy-win health topics that can easily rank on top in the SERPs
• To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords

What are We Looking for?

• 1-3 years of experience
• Highly proficient in English Language with impeccable writing and editing skills
• An in-depth understanding of user-intent and online landscape- what users want
• A strong sense and understanding of editorial know-hows
• A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
• Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
• Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
• Knows how to prioritize work with ease
• Can write highly informative technical health articles that are keyword optimized without breaking a sweat
• Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
• Detail, efficiency and timeline oriented content zealot

Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on-time, and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manages overall project scope and ensures staffing assumptions adhere to a budget.
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure the team is aligned with client requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Reviews statements and estimates of work prior to client review.
• Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.

Skills/Requirements:

• 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners.
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field.

What you need to have: