Shubham Vishwakarma
Full Stack Developer - Averlon
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REVIEW CRITERIA:
MANDATORY:
- Strong performance marketer profile
- Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
- Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
- Must have 1+ experience in customer acquisition in FinTech, B2C
- Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
- B2C Fintech Product companies
ROLE & RESPONSIBILITIES:
We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.
- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
- Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
- Work closely with the Data Science team to refine acquisition models and drive precision targeting
- Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
- Optimize every part of the funnel — from install to disbursal to repayment
- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
- Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
- Use creative automation tools to test and scale ad creatives rapidly
- Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
IDEAL CANDIDATE:
- 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
- Experience working with credit or risk teams to build smarter targeting strategies
- Familiarity with mobile app performance marketing and conversion funnels
- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools
BONUS IF YOU HAVE:
- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
- Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards
PERKS, BENEFITS AND WORK CULTURE:
- Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
- Best of both worlds: startup energy + listed company stability.
- Competitive pay and fast-track growth.
About the Role
We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
- Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
- Monitor market trends, customer behavior, and competitor activities to refine strategies.
2. Digital & Performance Marketing
- Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
- Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
- Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.
3. Social Media & Content
- Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
- Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
- Manage influencer collaborations and community-building initiatives.
4. CRM, Retention & Lifecycle Marketing
- Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
- Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.
5. Campaign Execution & Coordination
- Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
- Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
- Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.
6. Reporting & Analysis
- Create weekly/monthly marketing performance dashboards.
- Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
- Present performance insights and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
- 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
- Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
- Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
- Excellent communication, stakeholder management, and creative briefing skills.
- Strong analytical mindset with the ability to interpret data and make decisions.
- Ability to manage multiple projects, campaigns, and vendors simultaneously.
- Passion for travel and customer-focused marketing.
Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
About:
Our mission is to provide our clients with individualized, expert digital marketing solutions that drive ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.
Education and/or Work Experience Requirements:
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Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. Excellent verbal and written communication skills
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6+ years of work experience.
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Ability to create an immaculate copy which stands apart from the crowd.
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An outside box thinker.
Essential Duties and Responsibilities:
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Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals.
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Brainstorming Visual and copy ideas with other members of the creative team.
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Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current
media trends.
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Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
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Monitoring effectiveness of advertising campaigns
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Familiarizing with clients' products and services, their competitors' activities, and the target audience.
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Writing clear, persuasive, and original copy
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Using digital media innovations to strengthen concepts
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Amending, revising, or redeveloping ads or campaigns in response to the feedback from clients
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Overseeing campaigns through the production stage to completion
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Manage multiple projects, with the ability to switch from one to the other seamlessly
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Leading creative presentations, production companies, photographer, typographers, designers.
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Keeping up to date with popular cultures and trends
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Meet deadlines and help team in the same, and stay within budget constraints
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Push clients towards fresh, exciting ideas
Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc.
Build and execute social media marketing strategies.
Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.
Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
Planning, Creation, and Publishing of Instagram Reels.
Managing ORM of IIDE s Social Media.
Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
Measure output and revise social media strategies from time to time. Takedown any other activities from your reporting manager as and when required.
Flexibility and willingness to go beyond the call of duty (a go-getter). Required Experience and Qualifications: Basic Shooting skills using the phone
Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online co ntent. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
● Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
● Regularly produce various content types, including email, social media posts, blogs and white papers
● Actively manage and promote our blog, and pitch articles to relevant third-party platforms
● Edit content produced by other members of the team
● Analyze content marketing metrics and makes changes as needed
● Collaborate with other departments to create innovative content ideas
1. Work on website updation
2. Handle new product listing
3. Manage social media profile
4. Update content on the social media fan page
5. Work on the on-page and off-page SEO
6. Work on keyword optimization
7. Handle backlink creation
8. Work on blog writing
About the Internship:
Selected intern's day-to-day responsibilities include:
1. Analyze digital data to draw key recommendations around website optimization
2. Conduct social media audits to ensure best practices are being used
3. Maintain digital dashboard of several different accounts
4. Coordinate with the sales team to create marketing campaigns
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. are available for duration of 3-4 months
3. have relevant skills and interests
About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
SEO Manager- Job Description
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Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products
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Identify new or unused marketing techniques and set up tests to validate results
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Design and coordinate promotional campaigns, PR and other marketing efforts across channels
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Establish a regular rhythm of reporting on marketing analytics to the executive team
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Manage marketing budget and spend
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Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives
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Work with leadership team to build and execute online marketing campaigns for Pandable’s clients
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Perform day to day digital marketing activities including social media, email marketing, content creation and promotion
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Manage CRO, A/B testing and landing page optimisation
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Set up and manage Google Ads accounts and campaigns (including search, display and shopping)
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Support with content outreach and link building campaign strategies
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Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.
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Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.
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Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
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Track and analyze conversion rates and overall website performance and optimize over time.
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Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.
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Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.
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Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.
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Identify enhancements that create best-in-class digital experience for customers.
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Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
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Support brand teams by documenting best practices for digital marketing.
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Manage campaign budgets and vendor relationships.
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Partner with outside agencies to test digital marketing strategies.
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
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Share in our organization-wise personal development benefits and leave entitlements
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Flexible work schedule with work-from-home options
Google Analytics● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon