Copywriter

At least 3-5 years of experience in managing Facebook Ads campaigns.

● Strong knowledge of digital marketing principles and best practices

● Core experience with companies of a Digital-first nature.

● Must have experience with D2C companies.

● Must have scaled budgets and campaigns efficiently over time.

● Proficiency in Facebook Ads and Instagram Ads platforms

● Experience in optimizing campaigns for lead generation and conversions

● Familiarity with campaign budget management

● Excellent analytical and problem-solving skills

● Ability to work effectively in a team environment and manage a team of 5-6 people

● Strong communication and presentation skills

● Facebook Ads certifications are a plus.

Responsibilities:

• Inquisitive Research: Conduct extensive market research, identifying problematic areas and solutions to our clients' offerings.
• Strategic Content Planning: Develop an exhaustive content calendar on a weekly/monthly basis, ensuring our clients' narratives are consistently shared on social media handles.
• Meaningful Content Creation: Create meaningful content that promotes different offers and other creative aspects of our clients' stories on social media platforms.
• Campaign Management: Plan and execute social media campaigns to boost brand awareness and engagement, aligning with our clients' narratives.
• Digital Marketing Support: Provide unconditional support to our digital marketing team, assisting them in their day-to-day activities and amplifying our clients' narratives.

You'll Be a Perfect Fit If You Have:

• Inquisitive Nature: You have an inquisitive nature, staying up-to-date with social media trends and exploring innovative ways to increase followers and engagement.
• Enthusiasm: Enthusiasm for social media and content creation, bringing new ideas to enhance our clients' narratives.
• Team Player: You are someone who can take one for the team, collaborating effectively to amplify our clients' stories on social media.

Position: Marketing Manager

CTC: 7 LPA - 9 LPA

Work Location: HRBR Layout, Bangalore, Karnataka

Key Performance Indicators:

• Marketing Qualified Leads
• Growth in Website Visitors
• RoI on Digital & Offline Marketing Campaigns
• Improve the Performance of Digital Marketing Channels (Email, BPN, WPN, Social Media etc)
• Generate Leads through Event Participation or other Channels

Key Responsibilities:

• Create and manage content for the Companies social media handles, emails, and other forms of digital communication
• Preparing periodic marketing plan- monthly quarterly
• Making Marketing budgets
• Meeting marketing revenue targets
• Generating expected Mqls
• Handling branding and sales promotional campaigns
• Stay up to date on the latest social media trends, and implement them in Companies marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Marketing Channels:

• Browser Push Notifications
• Web Push Notification
• Email, SMS, WhatsApp
• Social Media - Facebook, LinkedIn, Twitter, Instagram
• Blog & Other guest posting platforms
• Trade Promotional Events

Skills & Ability:

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, and innovation to create and develop content.
• Strong project management and managerial skills
• Ability to multitask.

Technical Skills:

Knowledge of the following tools are added advantages

• SEO and SEM strategy and keyword research
• Word press blogging
• Facebook, LinkedIn, Instagram business page management
• Canva for image editing
• Browser push notifications software
• Web-push notifications
• Google Docs
• GetSiteControl

Education & Experience:

• MBA (Marketing) is preferred
• Experience: 3 to 5 Years of experience in Digital Marketing
• Location: Bangalore (Work from office only)

Additional Benefits:

• Health Insurance is provided
• Meal allowance is provided
• Performance based incentives

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Digital marketing: 3 years (Required)

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.

Key Responsibilities:

1. Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engage with the target audience.
• Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Monitor social media channels for trends and opportunities to engage in relevant conversations.
• Analyze social media metrics and generate reports to track performance and optimize strategies.

1. Content Marketing:

• Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
• Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
• Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.

1. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
• Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.

1. SEO (Search Engine Optimization):

• Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
• Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
• Monitor website performance using SEO tools and make recommendations for continuous improvement.

1. Paid Advertising:

• Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
• Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
• Stay updated on the latest trends and best practices in digital advertising.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience or internship in digital marketing roles is a plus.
• Strong understanding of digital marketing concepts and techniques.
• Proficiency in social media management tools, email marketing platforms, and SEO tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends