Copywriter

                               Key Responsibilities: 

• Develop and execute digital marketing strategies to increase brand awareness and online engagement. 

• Manage and optimize company social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.). 

• Create, curate, and publish engaging content for digital channels. 

• Perform keyword research and implement SEO strategies to improve website ranking. 

• Manage email marketing campaigns and newsletters. 

• Edit and produce high-quality videos for marketing campaigns and social media. 

• Collaborate with internal teams to align marketing strategies with business goals. 

• Stay updated with industry trends and emerging digital marketing technologies. • Handle Domestic + International exhibitions  

• Co-ordinate with agency and keep website updated. 

• Manage digital assets for exhibitions (banners, invites, branded stationery) • Execute email, WhatsApp, and social media campaigns and reporting. 

Qualifications and Skills: 

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. 

• Proven experience (2+ years) in digital marketing or a similar role. 

• Hands-on experience with social media management and advertising tools. 

• Hands-on experience with Designing tools (Canva, Illustrator). 

• Excellent written and verbal communication skills. 

• Creative thinking and ability to generate innovative marketing ideas. 

• Ability to analyze data and provide insights for continuous improvement. 

• Understanding of video marketing and content creation. 

• Ability to multitask and manage timelines in a dynamic, fast-paced environment 

Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

Desired Candidate Profile

Good communication (written and verbal) and interpersonal skills & most importantly a flair for writing.

Should be able to do research using multiple sources.

Ability to meet deadlines.

• Must have excellent writing skills with good vocabulary and grammar.
• Must adhere to deadlines.

• Creating long-form sales page copy about a variety of Ayurvedic products and services for foreign markets (i.e. USA and EU)
• Creating ad concepts and ad copies for said products and consumers
• Researching Ayurvedic background and benefits of ingredients used in the organization’s products
• Researching company’s target audience’s interests and needs
• Creating highly valuable informational pieces that convert into sales
• Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness
• Creating mind-blowing value for our customers

• Ensuring compliance with law (e.g. copyright and regulatory bodies)