Copywriter

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL,

Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a

company.

Job Role: Social Media Account Manager

Experience Level: 2+ years in Agency set-up

Location: Bangalore, On-site

Job Overview:

We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective

social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep

understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with

offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the

defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field (Master's degree

preferred).

● 2+ years of proven experience in social media management within a client-based agency or

related environment.

● Demonstrated success in devising and executing impactful social media strategies for a

variety of clients.

● Excellent written and verbal communication skills, capable of conveying ideas clearly to both

internal teams and clients.

● Profound understanding of social media platforms, algorithms, content formats, and best

practices.

● Proven track record of generating exceptional results via integrated marketing strategies

(online + offline).

Job Title: Manager – Performance Marketing

Job Purpose: You will own the end-to-end performance marketing strategy across digital channels – from campaign planning to optimization – in close partnership with our external media agency. You will act as the key liaison between internal stakeholders and the agency, ensuring that campaigns align with Indias brand vision and performance goals.

Job Location: Gurgaon

Qualification: Graduate

Required Qualifications & Skills:

·        Experience: 7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or D2C Consumer Brands.

·        Platforms Expertise: Deep hands-on knowledge of Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.

·        Analytical Proficiency: Strong command over Excel/Google Sheets & Presentation Skills, campaign analysis, and ROI modeling.

·        Creative Acumen: Strong understanding of creative trends and what makes an ad scroll-stopping.

·        Collaboration Skills: Proven experience working with agencies and cross-functional teams.

·        Mindset: Strategic thinker with an execution-first attitude, comfortable working in a fast-paced retail environment.

Key Deliverables (Essential functions & Responsibilities of the Job):

1.      Performance Strategy & Ownership

Lead and oversee the full-funnel performance marketing plan across Meta, Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring alignment with business and brand objectives.

2.      Agency Coordination

Collaborate closely with the media agency to plan, execute, and optimize campaigns. Review media plans, performance reports, and optimization strategies regularly to ensure effective spend utilization and ROI.

3.      Performance Metrics & Optimization

Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure budget efficiency and continuously improve campaign effectiveness through A/B testing, creative experiments, and audience refinement.

4.      Cross-functional Collaboration

Partner with merchandising, content, product, and creative teams to align campaigns with collection launches, key trading moments, and promotional priorities.

5.      Vendor Evaluation & Onboarding

Identify and onboard new marketing vendors or technology partners that can deliver better performance outcomes, efficiency, and cost advantages. Continuously evaluate vendor performance to ensure value delivery.

6.      Insights & Reporting

Analyze campaign performance and consumer behavior through GA4, Appsflyer, and Adobe Analytics. Build weekly and monthly dashboards highlighting key learnings, insights, and recommendations.

7.      Channel Experimentation

Identify and test new paid growth opportunities across emerging channels such as Pinterest, Snapchat, and Influencer-led Performance Partnerships.

8.      Creative Performance Management

Work with internal and agency creative teams to brief and evaluate performance-first creatives— ensuring they resonate with the fashion-forward audience.

Note: Looking for a smart, presentable, culturally aligned candidate, preferably from a brand side, with strong skills in Adobe, Appsflyer, Excel, and presentation making.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Google search: Glan management Consultancy

EMB is looking for a Marketing Delivery Manager to join their team! As a Marketing Delivery

Manager, you will be responsible for monitoring and guiding the execution of all work that is

delivered by the agency. You will provide excellent client service, applying the agency’s best

resources and effectively managing people across departments to ensure that programs are

flawlessly executed on time and on budget.

RESPONSIBILITIES:

● Manage the execution of multi-channel marketing and advertising communications

programs that can include email, direct mail, digital, web, event, collateral, and other

marketing communications

● Write creative briefs/work orders for projects and run project/creative kick-off meetings

● Manage creative development of multiple projects with many versions

● Assist with strategy development

● Assist in creating presentations, POVs, test planning, etc.

● Develop strong, trusting relationships with internal teams and clients

● Ensure flawless execution of projects

● Coordinate with the print producer or project manager to develop schedules. Partner with

print producer/project manager during the production phase of a project

● Manage the project schedules to ensure completion on time. Surface any unresolved

timing or resource issues with the Partner agency

● Develop rapport and partnering relationships with key clients. Build the relationship by

demonstrating a genuine sense of responsibility for the success of the business

● Manages project estimates to ensure projects stay on budget. Assist Partner agency

with accruals or budget reporting as needed

● Involved in project-level strategy planning/development

● Develop a deeper understanding of the client’s business and the automotive

environment by actively learning about business, products, and competitive environment.

Based on knowledge of business and industry, bring forward and identify new initiatives

and opportunities

● Writes presentations, POVs, test plans, and recommendations for projects

● Presents creative ideas to clients

● Understand fast past nature of business and positively respond to last-minute client

requests

● Sufficient presence to be respected by clients and internally

Required Skills

● University degree (ideally in marketing/business studies)

● Ideally 1-2 years of experience in an agency environment in a client service role

● Proficient in Word, PowerPoint, and Excel

● Ability to work under pressure, meet deadlines across multiple projects and display

strong organizational skills

● Ability to transfer knowledge from project-to-project

● Well organized

● Shows initiative and desire to learn

● Handles assigned work requests in an efficient, timely manner

● Has strong client relationship experience

● Can successfully complete projects without assistance

● Understanding of KPIs and analytics

● Highly developed interpersonal and communication skills

● Use sound and logical judgment

● Displays strong problem-solving skills

● Strong client service orientation

● Demonstrated strong attention to detail

At EMB, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our

client's businesses and provide creative solutions to help brands grow meaningful relationships

Manage The ProjectPowerPointAdvertising CommunicationsMarketing CommunicationsClient ServiceExcelTest PlanningTest PlansChannel MarketingDevelop Schedules

What you need to have:

We are looking for a Senior Copywriter who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click”. You will cooperate with a design-savvy team to devise an overall concept.

The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences.

Responsibilities: 

• General clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards roughs to visualize ideas
• Understand marketing initiatives, strategic positioning, and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/ team members
• Stay on top of all trends and maintain best practice

• Good spoken and written communication skills.
• Positive thinking and results-oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities

Requirements 

• Proven working experience as a Copy Writer
• Hands-on experience with logo design, typography, color, web layout design, print production, image selection, and package design
• Proficient use of InDesign, Photoshop, Illustrator, or other visual design and wire-framing tools
• Demonstrable graphic design skills with a strong portfolio
• Incorporate feedback and take/give direction well
• Team player with strong communication and presentation skills
• Relevant education or training 

Qualifications

Evidence of creative ability / talent (e.g. Portfolio).

• Experience of 5-7 years and preferably worked in an agency
• Strong conceptual and time management skills
• Strong communication and presentation skills
• Strong Attention to details

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.