Role - Manager - Social Media & Copy
Location - Mumbai
Responsibilities:
- Ability to transform briefs into compelling copy in sync with brand philosophy
- Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
- Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
- Aware of social media analytics that can be optimized to create a data driven social media strategy
- Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
- Guide team members for timely execution and reporting
- Should be creative and have a strong sense of design aesthetics
- In sync with social media trends and ability to transform them into actionable for the brand
- Impeccable English creative writing skills
- Enthusiastic and passionate about growing brands on digital.
Requirements:
- 3-4 years experience in social media
- Able to work efficiently in a fast-paced, startup environment
- Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
- Understanding of how to maintain consistent tone of voice across all brand channels
- Comfortable with both short and long format content (more of short format)
- Must have: Experience in copy writing for social media channels.
- Good to have: Script writing skills
- Previous experience in advertising agencies and D2C companies preferred
- History of successfully growing Instagram channel for a brand
Subodh Popalwar
Software Engineer, Memorres
About India's 1st Clean Label Active Nutrition brand
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We are looking for an experienced Social Media Executive to assist in the planning, execution and optimization of our online marketing efforts for our d2c women fashion brand. Individual should be experienced preferably from fashion industry.
Immediate joining preferred.
Job Location: Kandivali West, Mumbai (western line candidate)
Job Type: Work From Office, Full-Time
Exp: 2-3 years
Responsibilities of Social Media Executive:
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Assisting in photoshoots, product styling, mood boards, product naming and descriptions and creatives for social media
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters
- Identify and develop relationships with key digital influencers
- Work with social media team and align strategy across relevant platforms including Facebook, Instagram, Twitter and Pinterest; identify and prioritize new and relevant channels
- Day-to-day content planning with colleagues, creation, posting and management across the channels
Qualifications:
- Degree in marketing or related field
- Experience in social media marketing, influencer marketing, content writing.
- Strong analytical, communication, time-management and creativity skills
- Good English communication and writing skills required; the ability to understand, help define, and articulate the fashion brand is essential
- Immediate joining preferred
Adobe Illustrator- Roles & Responsibilities:
- Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc. Build and execute social media marketing strategies. Working with our marketing team to design and create the campaign test to communicate the results to use the data to inform future business decisions.
- Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
- Planning, Creation, and Publishing of Instagram Reels.
- Managing ORM of IIDE s Social Media.
- Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
- Measure output and revise social media strategies from time to time.
- Takedown any other activities from your reporting manager as and when required.
- Flexibility and willingness to go beyond the call of duty (a go-getter).
- Required Experience and Qualifications:
- Basic Shooting skills using the phone
- Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro
ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better
life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product
design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
The Role
We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be
responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.
If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.
Responsibilities
• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.
• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.
• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.
• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.
• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.
• Ensure that the brand voice and tonality is adhered to across all content that is put out across brands.
• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign
• Present copy concepts to internal stakeholders, and participate in the ideation process.
• Edit and proofread all copy before it goes live.
• Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions.
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Qualifications
• Candidates from agency backgrounds preferred with experience working on brand campaigns
• Excellent writing, editing and proofreading skills
• Knowledge of online content strategy and creation
• Ability to communicate, present and influence key stakeholders at all levels of an organization.
• Full awareness of creative processes and techniques – including digital platforms
• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment
• Working knowledge in brand management, social media content, digital marketing and marketing strategy
• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms
• Able to manage tight deadlines through excellent time management and organisation skills
• Highly self motivated and able to work well within a team
• Uses qualitative and quantitative analysis to guide content decisions
Designation: Anchor & Producer
Department: Video Content Team
Location: Bangalore (preferred) / Mumbai
Qualification: Any Graduate or Postgraduate
Experience: 3+ years of relevant experience in Anchoring or Vlogging on Youtube channel
Responsibilities:
- Candidate should be the face for YouTube channel and should have experience as YouTube channel anchor
- Should be able use own creativity in presenting the given script
- Should be able to present topics related to sports, science, history in an entertaining way
- Should be confident on camera
- Candidate should be known to languages. (English and Hindi) Fluently
- Candidate who is available for 8 and half hours in a day
- Candidate should bring in new ideas
Skills:
- A good understanding of the Youtube platform.
- Solid content research skills.
- Video editing skills.
- Social Media Presence.
- Digital Awareness.
Salary: 4.80LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles, etc. for digital media.
3. Create content that gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates who handled a team will be given preference.
Belief that each person has a duty to give
Passion to assist NGOs with technology in reaching their donors
Attitude to do what it takes to reach the goals
We are looking for a person who believes that it is the duty of each individual to give. One who would love to assist NGOs in raising donations from individuals and believes strongly in the role of technology to enable it. The role will require strong skills in areas ranging from content writing to digital marketing to analysis. It will require one to work closely with NGOs to assist them in first creating a donor base and then actively engaging with them. This role will aim to create a community of NGOs who are interested in building and engaging with retail individual donors.
What You Will Do
You will be the face of DanaMojo to our NGO partners, and be the principal point of contact for them.
The roles and responsibilities can be broken down as follows :
1. Assist NGOs in increasing donations from their own donors
a. Working 1-1 with a set of NGOs to strategize and execute on plans to increase donations from their own donors through online & offline activities
b. Planning and executing the danaMATCH Challenges (an online fundraising event)
c. Conduct workshops to improve capabilities of raising funds from individual donors
d. Use various digital tools such as social media, blogs, emails to advocate building and leveraging an individual donor base
2. Help NGOs use our platform better
a. Educate NGOs on using more features on our platform thus being able to reach more donors and donations
b. Understand what NGOs want and feed that back into new features for the Platform
3. Generate leads through marketing activities
a. Generate more leads through digital activities such as social media marketing, email marketing, blogs, website, SEO etc
b. Use existing NGOs to showcase benefit with testimonials to bring new NGOs o board
What You Need To Have
• Digital Marketing Skills
• Email Marketing – Should have run email campaigns through a variety of tools
• Social Media Marketing – Should have done social media marketing for customers or should be an avid user of social media
• Data Analysis – Strong data analysis skills to analyze and report on marketing activities
• Content Writing
• Blogs/Articles – Should be someone to whom writing comes easily and naturally and can easily pen down a 250-400 word article without too much effort.
• Website Management – Using website to drive both engagement and lead generation through content and SEO
• Data Analysis
• Excel – Strong skills in data analysis using Excel
• Google Analytics – Should have setup and used Google Analytics (or any similar tool) to measure and analyze effort of online marketing activities
In addition to the mentioned requirements
• Work experience of at least 2 years in the above areas
• Well versed with the usage of advance MS-Excel, data analysis and digital marketing tools
• Candidates who have shown inclination to the sector through active work/volunteering in the social service space
Even if you’re from a completely different background, but have the necessary skillsets and the zeal and confidence to crack the nut – let's talk.
Job Description:
- Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
- Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Technical Skills required:
- Working knowledge on prominent social media content updation dashboards.
- Understanding of key social media engagement metrices.
- Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.
Other requirements:
- Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
- Keenness to learn new things and grow.
- Good communication skills. May be required to speak to clients directly often.
- Ability to put across own PoV.
- Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
- Jovial and hardworking nature.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres