- Responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication.
- Ultimately, the goal is to deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
KEY TASKS/RESPONSIBILITIES :
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to CEO for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers- needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
SKILLS REQUIRED:
- Proven work experience as a Copywriter / Content Writer or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
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We are a team of 3 founders, previously co-founders of the used car platform, Truebil. At Truebil, we worked together for 5 years and built a category defining user experience for used car buyers solving the problem of trust at scale. Truebil was the largest used car retail brand in
India when it was acquired by Spinny in 2020.
💰 Crypso is backed by leading angels and micro VCs in India.
👀 What we're looking for
We're looking for rockstar individuals who are passionate to create impact, excited to work in an early stage startup, love to take responsibility & ownership, and curious to learn. You'll be working closely with founders, participate in building product ground up, and grow with the company's growth. This is an incredible opportunity to make a meaningful impact on millions of crypto traders.
🛠 Core Skill needed
● Lead Content strategy & Community team to ensure smooth functioning of content operations
● Design Incentive structure to onboard tons of creators/Influencers on the platform to kickstart initial user engagement
● Understand user behaviour across social community and build relevant content strategy
● Keen to learn about crypto/blockchain eco-system is a must since it's a very evolving field and would require immense enthusiasm to understand native crypto behaviour
● Work closely with co-founder to help give shape to relevant product suites on the platform
💼 What kind of work will you do?
● You will build content strategy end to end with co-founders
● You will define content strategy for Crypso
● You'll set the initial guidelines for Content & Brand
About us
Aura is a state-of-the-art platform for Web3 gaming. We cater to gamers as well as gaming studios and offer a host of features (check auranft.co) at Aura, all aimed at simplifying and enhancing the user experience in web3.
We’ve just launched 100+ games on our marketplace that’s built on Polygon, Ethereum and Binance blockchains and have games like Metasoccer, ZedRun, Decentral Games on board, all belonging to different gaming genres like Digital Horse Racing, Trading Cards, PvP, MMORPG and more.
Location: Remote
Role and Responsibilities
- Have the ability to regularly write high quality, authentic long-form content such as blogs, articles and case studies about web3 games, trends & new updates. It needs to be well-researched, fact-checked, crisp and engaging.
- Build a hub of reading material for the 100+ games on Aura.
- Work with the marketing team under the guidance of the marketing head and senior team members.
- Be able to simplify web3 gaming terms, gameplays, and put them across in a way that is easy and entertaining to read.
- Proofread and edit every content piece before taking it live.
- Update gaming content as and when the trends change, and new updates from existing games’ releases, periodically.
- Create SEO optimised content with relevant keywords in collaboration with our growth hacker.
- Coordinate with the designers to illustrate your content.
- Important note: You often have to play the web3 games available on our marketplace and write content based on that.
What do you need to apply for this position?
- Good command of the English Language
- Good storytelling skills
- The ability to create original pieces of content
- Interests in gaming, specifically in web3 gaming is a plus
Responsibilities:
. Handling/Maintaining Client Relations and communication
.Creative and innovative concerning Idea Generation for all kinds of branding activities for the client
· Excellent knowledge of branding and promotional activities for all leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc.
· Assist with the planning of marketing strategies to help drive traffic and engagement to the website
· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Keep up to date with any social media trends
· Track social media influencers
· Ensure you produce a consistent brand message,captions , and content across all the social media channels
· Regularly monitor competitor social media sites and create competitor analysis reports
· Contribute to the company blog
· Assist with social media performance reports
· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Writing effective SEO content for blogs, websites and social media accounts.
· Coordination with the digital marketing team to report findings and recommendations.
Qualifications:
· Graduates with a minimum of 3-4 years of experience.
· Outgoing and easy to work with.
· Substantial social media presence.
· Ambitious and hardworking.
· Knowledge of tools for designing and video editing is an added advantage.
· Excellent communication skills
Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
The day to day responsibilities will be as follows:
1. Manage influencer marketing campaigns and convert brand requirements into specific deliverables for influencers, influencer reach out, negotiation, selection, resolving disagreements, follow-ups, campaign timeline management, and report making
2. Reach out to Brands for pitching our services.
3. Work on uploading campaigns and putting campaigns in the proper format on the app
4. Handle queries of influencers (users of the app) on-call or written customer support (we all do it as its the best way to know our users and their issues)