TESTMU AI (formerly LambdaTest)
Product Marketing Manager
Product Marketing · Growth Team
📍 Noida / Bangalore (Hybrid) 🕐 Full-Time 🧭 4–8 Years
THE MISSION
We aren’t automating scripts — we’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name “TestMu” comes from our community conference. Our users and team aren’t an audience — they’re the heartbeat of what we build. We believe AI augments human potential. It doesn’t replace it.
🔒 Fixed copy — do not edit
You’ll own the end-to-end product narrative and user journey — driving activation, engagement, and revenue by aligning product, content, and growth into one cohesive engine.
THE PILLARS OF IMPACT
🚀 1. Product Narrative & Activation Ownership (50%)
– Own product positioning, messaging, and storytelling across all touchpoints
– Drive user activation and onboarding improvements with measurable impact
– Translate product capabilities into clear value that drives adoption and usage
– Identify gaps in the user journey and proactively fix drop-offs
⚙️ 2. GTM Execution & Growth Engine (30%)
– Lead end-to-end GTM strategy for launches, features, and campaigns
– Execute high-impact campaigns across content, PLG, and performance channels
– Partner with growth and ABM teams to drive pipeline and conversions
– Continuously experiment and optimize campaigns based on performance data
🧠 3. Cross-Functional Alignment & Content Leadership (20%)
– Act as the bridge between Product, Growth, Sales, and Customer teams
– Own content strategy across website, product, and marketing channels
– Create and drive high-quality content including videos, demos, and thought leadership
– Bring structure and clarity to fragmented initiatives across teams
WHAT AI GIVES YOU
Tool: How you’ll use it in this roleChatGPT EnterpriseCreate messaging frameworks, content drafts, campaign ideasTestMu AI PlatformUnderstand product deeply and shape positioning and GTMGoogle Analytics / MixpanelTrack user behavior, activation, and conversion metricsHubSpot / CRM ToolsTrack campaign performance and pipeline contribution
THE BAR
Signal: What you must proveProduct DepthCan clearly translate product features into sharp, differentiated positioningGrowth ThinkingHas driven activation, engagement, or revenue with measurable outcomesExecution MasteryHas independently led GTM campaigns end-to-end with real impactExtreme OwnershipTakes full accountability for outcomes, not just tasks
THE INTERVIEW LOOP · SCREENING FOR THE TOP 1%
Round: What happensRound I · Product LeadsDeep dive into past PMM work, campaigns, and impact on activation/revenueRound II · Head of Marketing & Co-FounderDiscussion on strategy, ownership mindset, and cross-functional alignmentFinal · LeadershipAlignment on vision, role scope, and long-term potential within the company
YOUR PATH
Your growth at TestMu AI is mapped to what you ship — not how long you’ve been here. We built a bot that maps it out for you: your strengths, your gaps, where you land on day one, and exactly where you go from here.
Click it. Be amazed. → careers.testmuai.com/growth-path/product-marketing-manager
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