Copy strategist

About Company:

Gevme is a fast-growing company based in Singapore providing a virtual & hybrid event platform for building unique experiences. It is used by event professionals worldwide to build, operate and monetise events for some of the biggest brands. The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. Gevme has powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, the Singapore Government, Forbes and MasterCard. We are a product company with a strong engineering and family culture; we are always looking for new ways to empower event professionals through technology. We’re on a mission to groom the next generation of event technology thought leaders as we grow.

Job Description:

We are looking for a tech-savvy content ninja with 1- 4 years of experience to drive the content creation process for Gevme. As a content ninja, you will be required to research and define desired target audiences, own the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content ninja, you should have a keen eye for detail, be highly creative and be an execution monster. As a content ninja at Gevme, you’ll have complete autonomy to create and execute a content calendar that appeals to your creative genius irrespective of the style, format or medium.

Responsibilities:

• Own content writing and publishing to drive and retain traffic to various brand touchpoints
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Creating content for a variety of platforms including blogs, websites, emails, ads, podcasts and social media.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing and design teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

About Insane

Charlie Chaplin, Steve Jobs, Oprah, Pythagoras, Nikola Tesla, and Einstein were crazy enough to believe that life is bigger. They believed that we are here to make a difference. To make the world a better place.

And we are Insane enough to believe that. We are here to take humanity forward. We believe in change. We believe that would need to be better every day. 

We are changing this world 1 step at a time.

Starting with the fundamentals of growth - Knowledge. We became carriers of change in the education industry. We are on a mission ‘to accelerate the impact of coaches in the world’. 

About the role

We are looking to hire a dedicated Direct Response Copywriter Writer to create strong communication for all the stages of the Customer Journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, Landing pages, Facebook & Google ads, Emails, and much more.

The copywriter will be expected to be data-driven. They will be expected to analyze data to see what is working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then create communication strategies that resonate. 

Content for video scripts, landing pages, Facebook and Google ads, and emails. Responsibilities include evaluating analytics to adjust content as needed.

Your day-to-day:

• In-depth audience research to understand the audience on industry-related topics in order to develop original content
• Writing copy for all the stages of the customer journey
• Measuring the impact of the copy through data and improving on a consistent basis
• All completed layouts and artwork must be thoroughly checked to ensure there are no mistakes
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content

Requirements

• Top-class English communication skills
• Ability to understand the audience to find out what motivates them.
• Ability to think conceptually
• An understanding of user experience
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in Direct Response Copywriting

Roles and responsibilities:

• Can put together a content strategy from scratch
• Excellent written skills in English
• Responsible for producing high-quality engaging content for websites, Blogs and designing content for social media.
• Candidates will have to assist the team of Product Managers and Developers in the documentation of content based on product briefs.
• Work on Client proposal and Statement of Work (SoW).
• Work on the NDA(Non-Disclosure Agreement) templates etc.
• Ability to research new testing topics and write engaging content.
• Should be able to create new JDs for the software testing roles.
• Basic knowledge in the field of software testing like Functional Testing, Automation testing, Performance Testing, and other Software Testing Tools is required.
• The candidate must be passionate about technology content and SEO with the ability to create plagiarism free and SEO-friendly content.
• Develop and implement effective SEO strategies
• Should be comfortable in using proofreading tools like Grammarly, ProWritingAid, Hemingway App etc.
• Experience in using excel, google sheets, Word and PowerPoint is required.
• Design and implement direct email marketing campaigns
• Sending Weekly newsletters and realigning content based on customer feedback.
• Ability to connect with prospects through Linkedin Sales Navigator to nurture leads further
• Research and create articles and blogs for the website:
• Linkedin: Create, update business articles and participate in business groups
• Quora: Update answers and articles 
• Facebook: Create, update articles and participate in local groups
• Youtube: Optimise the videos
• Instagram: Casual updates about FG
• Coordinating content, maintaining aesthetics and technical tags
• Make outbound calls to the clients to follow up on leads generated
• Developing proposals in response to requests for proposals (RFPs)
• Proofread marketing collaterals before it goes live

Requirements:

• Bachelor’s degree in English, Journalism or related field.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• The ability to consistently meet tight deadlines.
• At least two years of experience writing for a B2B audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.

Requirements:
-Experience in Technical Writing is Must.

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken (American English).

• Research and understand motivational factors in people
• Understand brand requirements, objectives, and audience demographics
• Create campaigns and experiences on Rippl using the available frameworks that are engaging and exciting (for example, an experience on Rippl is 'Submit a picture of yourself wearing red jeans, and win a badge from a brand)
• Generate insights for audiences around media, brands, consumers, and experiences

• Understand how products work and what makes people tick
• Are a creative problem solver, typically with outlandish ideas
• Know how to capture and engage people’s attention
• Have an unending appetite to learn, with an unquenchable drive to succeed
• Are aware and conversant with social media / trends etc.....
• Have great writing / content skills

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.

• Thinking, feeling and finding the right words to connect with young pet parents in the country
• Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
• Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
• Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers

Desired Candidate Profile

• At least 3+ years work experience as a copywriter
• Skill in short form writing
• In-depth knowledge of Google and social media ad writing
• Knowledge on social media trends and content innovations
• Attention to detail
• Excellent written and verbal communication skills
• Comfort in working in a startup environment

Responsibilities:

• Understand client’s business, strategy, and product offerings.
• An Integrated part in Ideating & deriving 360˚ strategies along with the research team.
• Independently research subject matter.
• Self-educate through engineering documentation and product use.
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)

 Must have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
• Clear, concise, and compelling copywriting and editing proofreading skills.
• 2-3+ years of experience in Digital Marketing

• Build a short-term & long-term Content strategy for company
• Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
• Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
• Analyze data in decision making for content design and market rollout, Track and calculate content ROI
• Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
• Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

Desired Skills: 

• 8+ years of experience in content production and strategy
• Should be hands on & should be able to manage teams at the same time
• Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
• Strong creative/design skills with high attention to detail
• Project management experience is a plus 4
• Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.

WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.

We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.