Assistant Manager - Copy Writing
at India's 1st Clean Label Active Nutrition brand
Location - Mumbai
Responsibilities
- Ability to transform briefs into compelling copy and content for the brand
- Medium agnostic approach towards writing
- Strong understanding of how creative writing can impact consumer behavior and help build a brand
- Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
- Guide a team of junior writer/s to deliver creative copy and content according to the brief
- Work with teams (internal and external) to ensure project management and completion
- Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns
Qualifications
- Able to work efficiently in a fast-paced, startup environment
- Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
- Understanding of how to maintain consistent tone of voice across all brand channels
- Comfortable with both short and long format content (more of short format)
- Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
- Previous experience in advertising agencies, design houses and content platforms preferred
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