
Digital Marketing Head
at Empowering Global Transformation via Digitization. (TC1)
We are looking for an experienced and creative Digital Head to join our team. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.
Responsibilities
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback
Requirement
- Experience : 3-6 Years
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
- Education: Any degree
- Excellent multitasking skills
- Proficient in English

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● Work closely with Product managers to deliver high quality experience
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various experiments to enable decision making
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● An avid learner who takes pride in making learning joyful
● Knowledge of Office tools like Powerpoint, Excel and ability to learn
quickly for a task
● Understanding of the engineering process to ingesting data from one
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● Creative skills to present subject content in an engaging way with help
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- Ensuring that the design is continuously optimised so as to deliver the best user experience
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- Working closely with our product and technology team to understand the new features and functionalities being proposed into the apps.
- Taking up the designing of the flow and the screens ensuring a smooth transition of existing users and an easy & engaging experience for the new users
- Looking at the user analytics data of the apps and understand how users are using and navigating through the app and continuously keep optimising the designs to ensure high user engagement and satisfaction
- Keeping an eye on the industry, doing the market search and recommending changes to the app design in keeping with the trends
- For any new design being introduced or existing one being changed or optimised, conducting a usability testing with the internal teams or externally if required and based on data and insights, creating the final designs
- Working with marketing and sales team to gather feedback or inputs being received from the app users.
- Driving insights out of feedback and then suggesting and implementing design improvement
- Aside from the frontend of the app, working on the app’s backend and bringing huge amount of complex user data to life through an easy to use & comprehending dashboard
What you need to have:
- Understanding user requirements for UI/UX
- 2 to 5 years of experience of designing mobile apps which have demonstrated user growth and excellent user experience
- Graduation from a reputed college
- A user centric mindset and attention to detail
- Excellent written and verbal communication skills and ability to coordinate within teams
- Understanding of business metrics and ability to translate company’s objectives into design experiences for the users
- Ready to commit for long term and be a part of the app’s growth
- Undistracted mind, an aspiration for continued learning and holistic growth in life, humility to learn and self confidence to learn and do anything
The ideal candidate will be responsible for the technical design and implementation of new products and enhancements. They will work in all phases of the development cycle: concept to implementation.
Responsibilities
- Perform full life-cycle development
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