Digital Marketing Manager

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Role Overview :

The Business Development Associate / Manager – Field Sales is responsible for on-ground business development activities, including site visits, client meetings, channel partner engagement, negotiations, and closures across buyer and seller transactions.

Associates focus on execution and visit support, while Managers take ownership of negotiations and deal closures.

🎯 Key Responsibilities

1. Conduct site visits with buyers and sellers
2. Meet clients and understand requirements
3. Engage and manage channel partners (CPs) on-ground
4. Support and/or lead negotiations and closures based on seniority
5. Coordinate with inside sales, operations, and leadership teams
6. Maintain visit reports and CRM updates
7. Achieve assigned visit, engagement, and closure targets

Hi everyone,

I’m Anubhav Tyagi, Founder & CEO of Vets and Care — India’s first full-stack digital pet care platform built to bring pet health standards closer to human healthcare.

Recently, Apoorv and Saurabh decided to move on from the organisation. As we continue building something truly meaningful for pets and pet parents in India, I’m now looking for a Business Co-Founder who shares the same passion for technology, pet well-being, and creating impact for the voiceless.

🐾 About Vets and Care

Vets and Care is a pet tech startup transforming how pet parents access healthcare — from instant video consultations to personalised insights, grooming, and full-stack lifestyle services.

We launched our mobile app 90 days ago on both Android & iOS:

Our early traction so far:

• ⭐ 650+ total downloads
• 👥 500 active customers
• 🩺 50+ experienced, active veterinarians
• 🎉 100+ successful online consultations completed

We are just getting started — and the opportunity in the ₹30,000 Cr Indian pet care market is massive.

👤 Who I’m Looking For (Business Co-Founder)

Someone who:

• Is deeply passionate about pets, animal welfare, and using tech to improve their lives.
• Has 0→1 builder mindset with prior experience in leading products, operations, or scaling teams.
• Is ready to Co-lead the strategy, and growth with full ownership.
• Is prepared to stay committed for at least 1 year and help run the company day-to-day.
• Is financially ready to invest ₹50 lakhs – ₹1 crore to help us sustain and scale while we actively prepare for fundraising.
• Wants to build a meaningful brand, not just a startup.
• 
  

🚀 What’s Ahead

• Scaling our online vet consultation engine
• Launching and expanding on demand grooming, walking & other lifestyle services.
• Launching AI-driven pet insights
• Fundraising actively in early 2026
• Building a category-defining brand in India’s fast-growing pet ecosystem

Let’s build something truly impactful for the voiceless together. ❤️🐾

Join our team as a Customer Retention Specialist for the International Sales Process, focusing on our esteemed UK clientele. With at least 1 year of experience in International Voice Process, you will play a crucial role in delivering exceptional service by promptly addressing client queries and providing necessary assistance. Your ability to communicate effectively, both verbally and in writing, will ensure accurate and empathetic responses to customer inquiries.

Responsibilities:

- Resolve customer issues efficiently and effectively to ensure satisfaction.

- Display patience and empathy when handling challenging cases.

- Follow up diligently with customers to gather any additional required information.

- Utilize appropriate tools to deliver accurate, valid, and comprehensive information.

- Maintain flexibility in shift schedules to ensure seamless client support coverage.

We seek proactive individuals who excel in problem-solving, prioritize customer satisfaction, and thrive in dynamic, fast-paced environments. If you are prepared to contribute to our dedication to excellence in customer retention and service delivery, we invite you to apply and join us in making a meaningful impact

Role : Java Fullstack Developer

Location : G. noida

Budget: 1.3 LPM

Experience: 5+ years

Add PAN no & DOJ on CV

Candidate must have knowledge of JAVA / J2EE.    

Executes the development, Maintenance, and enhancement of varying complexity levels across platform systems.  

Translate the business requirements and specifications into related solutions designs to understand business needs and functional specifications. 

Write and review technical documents, including design, developments, and code review.  

Good to have knowledge of AWS, SPRING BOOT HIBERNATE, REST API .

Candidate should be able to understand Microservices architecture, continuous integration and deployment mechanism.