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Digital Marketing Manager
5 - 8 yrs
₹10L - ₹12L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital Marketing Manager
Digital Marketing
Social media strategy
  • 5-8 years of experience in handling social media and Influencer marketing campaigns 
  • Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms 
  • Understanding of SEO and web traffic metrics 
  • Good knowledge of social media KPIs 
  • Proven track record in outreach campaign strategies 
  • In-depth knowledge of the social media marketing industry 
  • Impeccable verbal and written communication skills 

 

Responsibilities

 

  • Develop and execute social media strategies and creative campaigns 
  • Identify and build relationships with prominent influencers and thought leaders 
  • Develop content ideas and write and curate content 
  • Research relevant industry experts, competitors, target audience, and users 
  • Brainstorm new, creative approaches to influencer campaigns 
  • Keep abreast of emerging trends, technologies, and influencers.
  • Find new and better ways of measuring social media activity.
  • Develop, implement and manage our social media strategy 
  • Define most important social media KPIs 
  • Manage and oversee social media content 
  • Measure the success of every social media campaign 
  • Stay up to date with the latest social media best practices and technologies 
  • Work with copywriters and designers to ensure content is informative and appealing 
  • Monitor SEO and user engagement and suggest content optimization 

 

Key Performance Indicators

 

  • Creating unique value propositions for both brand and key products and implement them with an always-on calendar
  • Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
  • Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
  • Improve engagement rate for the brand across relevant platforms.

 

Core competency

 

  • Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
  • Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
  • Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
  • Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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