Social Media - Sr Executive

Job Description:

We are looking for a dynamic and creative Social Media Manager with a deep understanding of Web3 technologies and trends to join our team. As a Social Media Manager in the Web3 space, you will be responsible for developing and implementing social media strategies to engage our audience, increase brand awareness, and drive community growth across various platforms within the decentralized ecosystem.

Responsibilities:

1. Strategy Development: Develop and execute social media strategies aligned with our overall marketing objectives and the ethos of Web3.
2. Content Creation: Create compelling and engaging content tailored to different social media platforms, including but not limited to Twitter, Discord, Telegram, Reddit, and emerging Web3 platforms.
3. Community Engagement: Foster and grow our online community by actively engaging with followers, responding to comments and messages, and participating in relevant conversations.
4. Brand Advocacy: Cultivate brand advocates within the Web3 community and empower them to amplify our message and mission.
5. Campaign Management: Plan and execute social media campaigns, contests, and promotions to drive user acquisition and engagement.
6. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports with actionable insights to optimize strategies and campaigns.
7. Trend Monitoring: Stay up-to-date with the latest trends, news, and developments in Web3 and cryptocurrency spaces, and leverage them to inform content and engagement strategies.
8. Cross-Functional Collaboration: Collaborate closely with marketing, community, and product teams to align social media efforts with broader organizational goals.
9. Risk Management: Mitigate potential risks and manage crisis situations effectively on social media platforms.
10. Experimentation: Continuously experiment with new approaches, formats, and features to drive innovation and maximize reach and impact.

Requirements:

1. Deep Understanding of Web3: Demonstrated knowledge and understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized finance (DeFi) ecosystems.
2. Experience in Social Media Management: Proven experience managing social media platforms for brands or projects, preferably within the Web3 or cryptocurrency space.
3. Creative Skills: Strong creative and storytelling skills with the ability to develop engaging content and narratives.
4. Community Building: Experience building and nurturing online communities, fostering engagement, and driving meaningful interactions.
5. Analytical Skills: Proficiency in social media analytics tools and platforms to track performance and derive actionable insights.
6. Communication Skills: Excellent written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner

Job Description:

We are seeking a creative and dynamic individual to join our team as a YouTube Content Creator. As a Content Creator, you will be responsible for producing engaging and high-quality video content for our YouTube channel. This role requires a combination of creativity, technical proficiency, and a deep understanding of online video trends.

Role & Responsibilities:

Content Creation:

• Plan, script, shoot, and edit compelling video content for our YouTube channel.
• Develop innovative and entertaining concepts that resonate with our target audience.
• Stay informed about industry trends and competitor content to ensure our channel remains relevant and competitive.

Video Editing:

• Edit videos to enhance visual appeal, storytelling, and overall quality.
• Incorporate graphics, music, and other elements to elevate the production value of each video.
• Ensure all content meets brand guidelines and quality standards.

Audience Engagement:

• Monitor and respond to audience comments, feedback, and trends.
• Collaborate with the marketing team to develop strategies for audience growth and engagement.
• Create content that encourages viewer interaction and participation.

Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and customer support, to align social media efforts with overall business objectives.
• Collaborate with influencers and partners to enhance content reach and diversity.

Analytics and Optimization:

• Conduct keyword research and implement SEO best practices to enhance video discoverability and reach a broader audience.
• Monitor YouTube algorithm changes and adapt strategies to maximize content visibility.
• Analyze video performance metrics and audience insights.

Preferred Candidate Profile:

• Proven experience as a YouTube Content Creator or similar role.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Strong understanding of YouTube platform, trends, and best practices.
• Creative mindset with the ability to generate innovative and engaging content ideas.
• Excellent communication and interpersonal skills.
• Ability to meet deadlines and work effectively in a fast-paced environment.
• Familiarity with SEO and keyword optimization for YouTube.

About Company:

TalkCharge is a digital payment and marketing platform. We are facilitating our 2 Million+ users with Online Recharges, Bill payments, GiftCards and a comprehensive listing of Discount Coupons (affiliates) and Deals.

Job Summary:

We are looking for an experienced Campaign Manager who can combine strategic thinking, marketing, and analytical skills with initiative and drive. The ideal candidate should be a logical thinker, who can also be creative and feel comfortable managing complicated campaigns across a range of search engines, social media, and other online advertising platforms.

Job responsibilities:

Campaign Managers at 8 Views bring together strategic thinking, marketing, and analytical skills to manage complicated campaigns across search engines, social media, and other advertising platforms. You are the right fit if you are a logical thinker who has the drive to consistently take initiative and deliver creative solutions.

• Work majorly on lead generation and e-commerce campaigns on leading Ad platforms (Google AdWords, Facebook Ads, LinkedIn, Amazon etc.)
• Analyse and optimize campaigns on a daily basis
• Work closely with the client and account manager, along with the content, design, and technology teams to generate business results for brands
• Launch, manage, and monitor Ad accounts 
• Prepare projections for the campaigns and exhaustive reports for the campaigns
• Have excellent Microsoft Excel skills (v-lookups, pivot tables, formulae, etc.)
• Require assistance in creating a campaign entirely from the ground up.

Job Requirements:

• Launching and optimizing campaigns across various platforms Like Google, Facebook, LinkedIn etc
• Weekly and Monthly reports
• Internal and External meetings
• Ads plan and Strategy
• Ad Budgeting
• Collaboration with Internal team and Clients
• Handling performance marketing for at least 5 to 6 clients
• Analyse data from Ad dashboards and CRM to enhance performance of each client
• Use A/B testing and other testing methodologies to improve campaign performance
• Minimum 2 year of experience is required in performance Marketing.

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

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• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.