SEO Manager

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

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• At least 1 &2 Years of experience required.

• Experience with Google Adwords, Social Media Ads is a plus.

• Keyword research analytics

• Experienced in On-page SEO, Off-page SEO and Technical SEO

• Link building and Ranking analysis

• Knowledge of SEO tools and SEO plugins

• Abilities for improving organic Google search results for keyword search ranks.

• Must be able to talk well in English.

Key Skills: Generate Content Ideas for youtube channels, Good at Thumbnails and Analytics, and Implement new strategies for channel Growth.

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description:  We are looking for a YouTube Expert who is good at thinking attractive thumbnail ideas for videos, formulating new strategies for channel growth, handling plus managing the channel & who is very good at YouTube SEO

Roles and Responsibilities:

•  One Should Generate the Content Ideas for youtube Channels
•  Should be good at providing ideas for Thumbnails
• One should be good at Analytics (Reports)
• Should Plan new strategies for the channel growth.
• Must have knowledge on YouTube SEO

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

What you need to have:

• 3 - 6 years of relevant experience as SEO specialist or similar role
• 3+ years of experience in planning and implementing a successful SEO strategy
• 4 years of experience in web analytics, marketing, and business development
• Expertise in A/B and other testing methods
• Familiarity with HTML, CSS, JavaScript
• In-depth knowledge of research principles and methods and experience in analysing data
• Excellent communication, collaboration and project management skills
• Ability to adapt quickly in fast-paced environments

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

We are searching for a Marketing Executive to help with marketing projects for our organization. The ideal candidate will be passionate about the "art" of marketing and have a wealth of ideas for developing effective tactics. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to generate B2B leads and foster client interest in our products and services in such a way that our reputation is strengthened and our growth is facilitated.

• Plan and execute all digital marketing activities, In app, SMS and Email notifications & other digital campaigns
• Measure and report performance of all digital marketing campaigns & activities
• Brainstorm new and creative growth strategies & high frequency scenario
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Analyse existing products and plan growth and improvement strategy
• Manage campaign timelines and deliverables
• Document best practices and seek out opportunities to improve existing processes
• Create reports and build reporting requirements for data management and analytics

• Masters/Bachelor’s Degree in Business or Marketing.
• MBA in Marketing will be preferred
• Min 2-5 years of experience in Digital operations role
• Solid MS Office skills – PowerPoint, Excel, Word.
• Strong project and product management expertise.
• Excellent interpersonal, communication and presentation skills.
• Strong analytical and creative problem solving skills.
• Ability to effectively organize, analyze, and present data with solutions.