Account Director - Client Servicing
at Advertising & Programmatic Marketing Platform
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
Similar jobs
Manager - Digital Media (Client Engagement)
at Advertising & Programmatic Marketing Platform
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Job Role - Manager Digital Media (Client Engagement)
If you are passionate of digital marketing & enjoy working with a leading growth companies and helping them to grow state of art digital media solutions then this is the RIGHT fit role for you.
What You Will Do -
- Develop understanding of the client's business and the digital marketing needs and provide
strategic guidance on the key digital marketing initiatives
- Collaborate with the cross-channel teams to implement and deliver client commitments
- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.
- Tracking regular key performance metrics. Proactive risk management on the client accounts
- Up Sell & grow, Cross Sell campaigns with a brand's strategic approach towards performance. 8.Competitor Analysis - Reporting and strategizing steps for the advertisers.
- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy
Requirements
Qualifications and Experience: -
- Bachelor's or master's degree in a quantitative/marketing discipline with 3+ years of relevant experience
- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates
- Prior experience in digital marketing execution will be plus
- Excellent communication skills, negotiation skills and presentation skills
- Strong analytical, problem-solving and execution skills
Digital Marketing Manager
About us:
GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.
Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$500 million in loan requests and successfully secured over US$75 million in loan approvals for more than 1600 students.
Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs.
GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.
GradRight was founded in 2019 by Sasidhar Sista, an alumnus of BITS Pilani, and University of Pennsylvania; and Aman Singh, an alumnus of the Indian School of Business and Indian Institute of Technology, Delhi.
Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Identify the latest trends and technologies affecting our industry.
- Work with your team to brainstorm new and innovative growth strategies.
- Ensure effective management and allocation of work between the digital marketing associates, copywriter, freelancers and brands team.
Requirements:
- 3+ years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Sound understanding of Marketing tools like WordPress, Unbounce, Zapier, etc. and a decent handle on HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing
We are seeking a motivated and savvy Digital Marketing & Growth Manager to oversee Marketing & Growth in the fast-paced work environment at Jumbaya. You will work directly with the CXO team to develop, plan and execute the marketing and growth strategies.
To excel in this role, you have to have experience in digital marketing and product growth strategies in B2C product companies and have execution as well as excellent communication and organisational skills.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Sitemap, NetInsight, Omniture, WebTrends and similar products)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
About us-
CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.
You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.
Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding
Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills
Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Keep pace with search engine and PPC industry trends and developments
Marketing Coordinator
at AImbrella
Your Responsibilities:
- Independently coordinate webinars, tradeshows, and conferences, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Assist with website content social media and digital marketing programs.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
You Have:
- Exceptional problem-solving skills
- Strategic, data-driven mindset with excellent execution skills for rapid project completion
- Strong interpersonal and teamwork skills
- Experience with marketing automation tools and communication platforms
Your Key Competencies:
- Self-motivated
- Detail-oriented
- Results-driven
- Project management for ensuring timely delivery of projects
Your Education and Experience:
- BA/BS University degree with a concentration in marketing, advertising, or business.
- 2+ years of marketing experience
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills (Mandatory skills)
Planning, implementing and managing company's overall SEO strategy
Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy
Expert in Competitor analysis
Reporting
Responsible for leading and mentoring SEO team to drive business goals
Off-page seo
Audit
Personality traits-
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and Good time-management + problem-solving skills
Excellent written and verbal communication skills
Responsibilities-
- Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
- Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
- Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Identify new sources for high quality relevant backlinks
- Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities
Preferred-
Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy
Experience range-
10- 15years
Start date: As soon as possible / Location: Tardeo Mumbai
About the Company:
STAC Fine Jewellery is a young ecommerce startup launched in April 2018 with the vision of creating fine jewellery in 18 kt gold that can be worn everyday. You can learn more at www.stacfinejewellery.com. We are looking at adopting a digital first strategy and taking advantage of the fast changing tech environment. If you are someone who is not afraid to try new things, someone with strong analytical and problem solving skills along with an entrepreneurial positive attitude then read forward!
Job profile:
We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.
Responsibilities:
Web Development
- Front-End Development: Conceptualizing, creating, and updating major parts of the customer facing website
- Back-End Web Development: Creating and maintaining external web-based tools & software by adding functionality and ensuring communication with 3rd party services and apps
Marketing
- Oversee and execute digital marketing for the company including Social Media Ads & google ads
- Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing etc.
- Lead technical implementation for SEO and SEM
- Oversee and execute data driven email and SMS marketing including tracking and analysis
Data Analytics and Optimizations
- Perform analysis that answer questions about our customers, their particulars and preferences
- Identify and use efficient tools to segment the customer data in order to support and drive business decisions
- Analyze e-commerce KPIs to identify opportunities and use tools like A/B test to optimize the outcomes
- Optimize the customer journey through quantitative and qualitative customer feedback, and improve the on-site experience by troubleshooting site-related incidents like bugs, broken images, load speed etc.
- Track industry and competitive best practices, examine performance and develop creative action plans within the e-commerce business.
Requirements:
- Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
- Basic knowledge of HTML , CSS & Javascript is a bonus
- Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
- Experience with digital analytics specifically Google Analytics is a must
- Strong proficiency in Microsoft Excel / Google sheets
- Equipped with creative thinking and analytical skills
- Up to date with the latest technology trends and innovations
- Written and oral English proficiency
- Bachelor’s degree in Computer Science
- Experience in web development
- Highly motivated and a self starter with an ability to meet deadlines and work independently
