Account Director - Client Servicing
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
About Advertising & Programmatic Marketing Platform
Similar jobs
SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing
Job Description :
Fluenct is English
Proven track records
Strategic digital acumen & ability to execute flawlessly
Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening
Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising
Guard the brand guidelines, identity & usage in the social media space across various mediums
Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty
Responsible for consumer insights for creating the best in class digital campaigns
Execute all facets of digital marketing strategy from paid media to social engagement to launch activations
Content marketing strategies must have experience in storytelling campaigns
Drive organic acquisitions of consumers via SEO , SEM programs
Drive digital audience understanding & profiling exercises
Evaluate , develop , manage , test & implement Ecommerce initiatives
Skills & Competencies:
Minimum 3 years experience in Digital Marketing.
Analytical & Data oriented marketing focus to drive results
Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs
Exposure & understanding of content business will be an advantage
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Coreway Solution is urgently looking for Digital Marketing Expert for our International clients.We are Ahmedabad based Web agency, providing full-fledged Web/mobile solutions to clients from more than 20 countries. We want the great mind to join our team.
We don't just offer Job, but we offer Career.
Responsibilities:
- Candidate will be responsible to plan and execute all web, SEO/SEM, marketing database, email and social media strategy and activities
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Candidate will have to manage the Digital Marketing team
- They will report directly to the CMO
Requirements:
- Proven working experience of more than 3 years with full digital marketing consisting of organic and paid.
- Must have experience with SEO/SEM, SMO/SMM, CRO
- Solid knowledge of website analytics tools (e.g., Google Analytics / Heatmap etc)
- Strong Knowledge in of paid ads like Google ads, Facebook ads, Instagram ads
- Management skills are required to manage team of SEO/SMO/Content writers
1. Work on website updation
2. Handle new product listing
3. Manage social media profile
4. Update content on the social media fan page
5. Work on the on-page and off-page SEO
6. Work on keyword optimization
7. Handle backlink creation
8. Work on blog writing
About the Internship:
Selected intern's day-to-day responsibilities include:
1. Analyze digital data to draw key recommendations around website optimization
2. Conduct social media audits to ensure best practices are being used
3. Maintain digital dashboard of several different accounts
4. Coordinate with the sales team to create marketing campaigns
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. are available for duration of 3-4 months
3. have relevant skills and interests
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Designing and implementing effective campaigning strategy to meet the business goals
- Planning and ensuring innovative, quality and relevant campaigns of the company’s products/services across various digital platforms
- Monitoring and evaluating the performance of online marketing campaigns and recommending proper measures to the management, to improve the performance
- Strategizing and ensuring effective digital marketing by focusing on quality content marketing
- Creating and designing relevant, original and quality content to be marketed on social media platforms including Facebook, Twitter etc. to target the right audience
- Developing content guidelines for tone, style, images, text and voice of all content and ensuring they are followed
- Being updated and well educated about the company’s business to accordingly create content and market the same on various platforms
- Generating qualified leads attributed to digital mediums
- Forecasting and delivering lead targets based on the budget and cost per lead goal and also reporting on actual results against the forecast, to the management
- Contributing towards planning relevant budgets and managing the same by ensuring effective media spend
- Tracking, analyzing and monitoring current marketing trends and techniques and accordingly recommending steps to the management
- Being updated and well educated about the company’s business to accordingly market the same by campaigning on various platforms
- Handling and ensuring the compliance of rules while managing various contracts and renewals related to digital marketing
- Coordinating and working with various internal and external stakeholders such as internal teams and external online platforms
- Preparing and presenting reports to the management, on the performance of marketing campaigns. Also recommending steps to improve the campaigns' performance
Desired Candidate Profile
What you need to have:- Minimum of 3 – 4 years in digital marketing
- Excellent communication, listening and time management skills
- Excellent analytical abilities to measure and optimize online campaigns for performance
- Proficiency in MS office suite
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
- Plan, monitoring & maintaining company online presence on social media.
- Employing online marketing analytics to gather information from web and social media pages.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
- Ability to execute campaigns across all online selling platforms.
- Prepare and manage digital marketing budgets, analytics & reports.
About Us:
Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.
Roles & Responsibilities:
- Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must)
- Candidates having ability to use past experience and trust in smart work and hard work are welcome.
- Analysing and interpreting provided clients data and providing expected solutions to the client.
- Candidates dedicated to perfecting the craft and affluence in Google ads are required.
- Optimistic professionals with creative and out of the box thinking capabilities are must.
- Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
- Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
- Developing effective media buying strategies.
- Participating in media planning to identify target audiences and craft effective campaigns.
Requirements:
- Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Any Degree in Media, Advertising or related field.
Other Details:
- Job Location:
Kolkata, India.
- Working days & Job Timings:
Monday - Friday, from 10:30 am to 7:00 pm
- Salary: 2 LPA - 6 LPA
Role Description -
- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.
- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis.
- Role of the candidate is to head the digital marketing Team
Eligibility -
1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role.
2. Work Experience: Minimum 4 years of experience required.
3. Candidate should have good analytical skills, effective leadership and communication skills.
4. Candidate should have experience in using marketing data tools and marketing analytics.
5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.
Just to inform you; the company has excellent work environment and work culture.
Qualifications -
BE / B tech/ MBA only requested to apply. Good institutes will be given preference.
If interested, kindly share your updated CV along with the following details:
1. Total experience:
2. Current CTC
3. Expected CTC
4. Notice Period
5. Contact Number:
6. Email ID
7. Qualification:
Contact Person:
Shubha Gupta
HR Manager