Social Media Marketing Manager

at Flynote

Social Media Marketing Manager

Flynote

Company

Home

Social Media Marketing Manager

at Flynote

Posted by Ashakiran Agarwal

1 - 5 yrs

₹4L - ₹7L / yr

Bengaluru (Bangalore)

Skills

Social Media Marketing (SMM)

Content Marketing

Social media strategy

Web Analytics

Hubspot

Google Adwords

Social Media Optimization (SMO)

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media:

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities :

Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
Managing a budget to be spent on social media ads
Design and execute social media ads and align the goals of marketing, revenue and supply team
Brainstorm new and creative growth strategies for paid acquisition
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Diligently infuse tracking parameters and UTMs in the campaigns.
Identify trends and insights, and optimize spend and performance based on the insights
Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry.
Worked on lead generation campaigns.
Was involved in managing a marketing budget of 1Cr+ every month.

Ability to present and communicate ideas and strategies.
An ability to multitask, to work on a number of projects at once with multiple managers.
Facebook Blueprint Certification is preferred but not a must.

A little about Flynote (http://www.flynote.in">www.flynote.in):

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media:

Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
Managing a budget to be spent on social media ads
Design and execute social media ads and align the goals of marketing, revenue and supply team
Brainstorm new and creative growth strategies for paid acquisition
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Diligently infuse tracking parameters and UTMs in the campaigns.
Identify trends and insights, and optimize spend and performance based on the insights
Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry.
Worked on lead generation campaigns.
Was involved in managing a marketing budget of 1Cr+ every month.

Ability to present and communicate ideas and strategies.
An ability to multitask, to work on a number of projects at once with multiple managers.
Facebook Blueprint Certification is preferred but not a must.

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About Flynote

Founded :

2016

Type :

Services

Size :

20-100

Stage :

Profitable

About

Instantly connect to our destination Experts.
Plan & book the best trips ever!

Anushrut Khare

Connect

Ashakiran Agarwal

Connect

Company social profiles

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