28+ Google Tag Manager (GTM) Jobs in India

Job Title: Head of Marketing

Location: Remote

About Us: Kitaabh is a fast-growing SaaS accounting platform built for accountants, entrepreneurs, and SMEs. We aim to redefine accounting by offering a fast, intuitive, and modern solution. Our product is in the Beta stage and gearing up for a Go-To-Market (GTM) launch.

Job Overview: We are seeking a dynamic and tech-savvy Head of Marketing with prior experience in SaaS to lead our marketing efforts. This role requires strategic leadership, deep understanding of SaaS business models, and hands-on experience in scaling tech-driven products.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive product awareness, lead generation, and customer acquisition.

• Plan and manage product launches, ensuring effective communication with target audiences

• Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, email campaigns, and more.

• Collaborate with the product, sales, and customer success teams to create tailored campaigns that address customer pain points and highlight key product features.

• Analyze market trends, competitor positioning, and customer behavior to refine and adapt marketing strategies.

• Lead brand-building initiatives, ensuring consistent messaging across all channels.

• Oversee paid advertising, partnerships, and event marketing efforts.

• Manage and mentor a team of marketing professionals, driving performance through data-driven decision-making. Marketing Head 2

• Ensure alignment of marketing activities with business objectives and key performance indicators (KPIs).

• Actively contribute to the evolution of our marketing tech stack to enhance productivity and performance tracking.

Qualifications:

• Proven experience (5+ years) in marketing leadership roles, preferably within the SaaS industry

• Strong understanding of SaaS metrics (CAC, LTV, churn rate) and growth levers.

• Demonstrated success in leading marketing teams and launching SaaS products.

• Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, etc.).

• Experience with Go-To-Market (GTM) strategies, product positioning, and brand building.

• Ability to develop and execute multi-channel marketing strategies.

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent communication and leadership skills.

Bonus Points For:

• Experience with marketing automation tools, AI-driven platforms, or CRM systems.

• A background in fintech or accounting-related SaaS products.

• Strong network in the tech and SaaS community.

What We Offer

• Opportunity to lead the marketing efforts of a fast-growing SaaS company.

• Work with a highly collaborative team of industry experts.

• Competitive salary and benefits.

• Flexibility with remote work options

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

1. Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug
2. Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred.
3. Knowledge of general Web best practices in SEM, SEO, and UX
4. Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript
5. Ability to communicate with developers in a meaningful way.
6. Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags.

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

Strategic Vendor Alliance – AWS Practice Lead and Overall P&L owner for India Business and Drive Profitability.

A) Managing the AWS Practice for Clients and executing the strategic business plan for the company and channel partners ecosystem with regards to different Services of AWS.

B) Built key relationships with various segment leaders in AWS from the Commercial and Public Sector and create Client led AWS Solutions for Partners to make simplifying cloud approach for customers.

C) Building a predictable pipeline of joint opportunities via differentiated proposition to the customers and Partners by working with AWS on a unique offerings specifically to Client.

D) Drive SMB focus approach for AWS which contributes 50%of Clients overall Business using ready to use cloud bundles for various workloads

E) Own the relationship map, drive and monitor cadence meetings, both with Internal Sellers and Channel Partners measured by different parameters on Incremental growth ,customer acquisition, partners onboarding, Manage Services led approach ,migration and deployment ,success of each GTM

F) Lead a Team of Product Mangers (who will drive specific GTM like SAP on AWS , SMB Scale Drive, Education focus,Cloud Front Drive- CDN bundle , Strategic Workloads like Microsoft Workload,DC Migration ,DR on Cloud)

G) Managing Partner Profitability metrics by creating various different avenues from recurring resale consumption and services led engagement for partners.

H) Worked on Long Term direction of the company business plan to drive Incremental Growth.

I)Collaborate with internal peers within the company to build cloud business model,how to attach manage services to various services of the Hyperscaler in building the framework.

We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.

Benefits: Official Travelling along with Attractive Incentives(Performance Based)

Responsibilities

• Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
• Conduct keyword research, create ad copy, and develop landing pages
• Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
• Stay up-to-date with emerging digital tools, platforms, and marketing trends
• Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
• Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
• Provide stakeholders with insights and recommendations based on data analysis
• Proactively identify and solve digital marketing-related problems and opportunities
• Knowledge of SMS marketing tools like Gupshup

Qualifications

• Bachelor's degree in marketing, business or a related field
• 1+ years of proven performance marketing experience
• Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills for data analysis and campaign optimization
• Excellent communication and organizational skills
• Creative and strategic thinking for innovative campaigns
• Familiarity with HTML/CSS and A/B testing is a plus

Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.

Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.

Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.

Roles and Responsibilities

• Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
• Conduct in-depth keyword research to identify target keywords and phrases
• Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
• Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
• Develop and execute link-building strategies to improve website authority and rankings
• Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
• Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
• Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
• Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
• Manage client relationships and ensure their satisfaction with our services

Desired Candidate Profile -

• Google Ads Certification required
• Proven track record of driving organic traffic and improving search engine rankings
• Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
• Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
• Excellent communication and problem-solving skills
• Highly organized with strong project management skills
• Ability to work independently and in a team environment.

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

• Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr. 
• Troubleshooting campaigns setup on platform 
• Talk to partners to setup programmatic deals 
• Clearly and regularly communicate progress to the Account Management
• Work with both Advertiser teams to ensure campaign setup is done within deadline
• Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags, 
• Ability to implement and troubleshoot website pixels.

• 2-3 years of experience in Demand Side Ad Operations
• Strong understanding online advertising and its operational flow
• Strong understanding of basic ad-servicing and its mechanism
• Knowledge of a programmatic platform like Xandr
• Hands-on experience on Microsoft excel

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

0.5 - 3 years of experience 

• Day to day maintenance of the website. Along with updating banners, products, product content, blogs, SEO recommendations also maintain a tracker of all updates on the website
• Coordinate with design and development team to implement strategy
• Create project plan and timelines for execution
• Maintaining and recording minutes of the meeting with internal and external stakeholders
• Keep a track of website health: by conducting regular test plans, working on site experience as well as PageSpeed insights
• Provide inputs on improving website experience basis GA reports
• Preparing monthly website performance reports
• Ensure smooth client communications 
• All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail
• Keep up-to-date with industry best practices and monitor competitor websites
• Stay abreast of new developments in software, trends, and practices. Maintain good awareness of key plugins to be able to rapidly select the best approach for a new site build or update

• TAT of website uploads
• 4 recommendations from monthly reports adapted by the clients
• 2 case studies based on successful recommendations
• <4 escalations per year

• Strong attention to detail with an analytical mind and problem-solving attitude
• Ability to manage and work with teams
• Ability to adapt to new tools and softwares
• Google Analytics Power User
• Has experience operating at least 1 CMS
• Self starter attitude, proactive
• Strong communication skills, both written and verbal, with excellent interpersonal skills

• Google Analytics
• Hotjar
• Microsoft Clarity
• CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
• Shopify Analytics
• Google Search Console
• Google Tag Manager
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

Experience Range: 5 to 10 Years (Associate CSP / CSP / Sr. CSP)

Roles and responsibilities:

As part of the core sales and GTM team of Quantiphi, the CSP will be responsible for execution of end-to-end sales process in a B2B environment.

Your responsibilities will include:

• Prepare and deliver technical presentations explaining products or services to customers and prospective customers.
• Managing customer communication and relationships.
• Engage and drive end-to-end pre-sales activities for business development for the company in the Data Science and Applied AI domain.
• Ability to research, identify and prospect full range - Proficient in developing business collaterals based on latest developments in AI to showcase the potential of ML & AI for the enterprise.
• Experience in handling or being hands-on for analytical/machine learning projects (Good to have).
• Work in conjunction with the Solution Architects and Data Science teams to gather, analyze and prospect business problems to be solved using large volumes of quantitative and qualitative data and develop of point of view to build a solution for the problems.
• Applying the right analysis frameworks to develop creative solutions to complex business problems.
• Planning and executing both short-term and long-range projects. Manage teamwork and client expectations.
• Challenge and inspire customers and peers to solve difficult problems with ambitious and novel solutions.
• Work with the team to identify and qualify business opportunities. Identify key customer technical objections and develop a strategy to resolve technical blockers.
• Work hands-on with customers to demonstrate and prototype Google Cloud product integrations in customer/partner environments and manage the technical relationship with Google’s customers.
• Recommend integration strategies, enterprise architectures, platforms and application infrastructure required to successfully implement a complete solution using best practices on Google Cloud.
• This includes understanding, analyzing and prospecting complex business problems to be solved using Data solutions & AI Applications in a variety of industries including Healthcare, Media, BFSI, CPG, Retail and many others.
• Travel to customer sites, conferences, and other related events as required.

Skills Required:

You would be involved in the development of new business opportunities and value-added services which requires a high level of creativity, learning potential and deep quantitative subject matter expertise and therefore self-driven individuals willing to learn on the go would be preferred.

• Good communication, abstraction, analytical and presentation skills.
• Experience of B2B sales, customer communication and relationship management.
• Experience and knowledge of critical phases of the sales process which includes requirement gathering, sales planning, solution scoping, proposal writing and presentation.
• Data driven mindset. Your plans and actions are backed by not just gut feeling but also
• customer/industry/market research.
• Knowledge and willingness to learn and apply emerging trends in business research, data science,
• Machine learning Artificial Intelligence, Cloud.
• Excellent aptitude in business analysis and awareness of quantitative analysis techniques.
• Excellent communication (written and verbal) and excellent articulation skills.
• Strong team player and ability to collaborate with a cross functional team
• Experience with sales reporting.
• Self-driven and strong aptitude to work in an entrepreneurial , fast-paced environment with minimal supervision and a passion for developing new value-added AI based solutions for clients across a variety of industries.

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
•  Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
•  Plan, monitoring & maintaining company online presence on social media.
•  Employing online marketing analytics to gather information from web and social media pages.
•  Measure and report performance of all digital marketing campaigns, and assess against goals.
•  Acquire insight in online marketing trends and keep strategies up-to-date.
• Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
• Ability to execute campaigns across all online selling platforms. 
• Prepare and manage digital marketing budgets, analytics & reports.

Job Brief -

• We are looking for a Facebook & Google Ads expert to support our lead strategists with social & search ad campaigns for our clients. 
• You will be tasked with pulling reports, making optimization recommendations, getting ads live, and making strategy adjustments as needed. 
• You'll learn how we create and optimize campaigns using our process and conversion techniques that deliver real results and get to share in the success of our marketing/advertising objectives. You will spend most of your time in Google Ads, Facebook & Linkedin & experience with Google Analytics, and Google Tag Manager is a must.

• 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
• Manage Facebook ADS for the company as well as clients.
• Get the best ROI and ROAS.
• Run ADS Campaigns
• Execute Google Analytics & Google Tag Managers
• Have Good command of Social Media Management
• Have Good SEO Knowledge - Onpage and Off-page

Desired Candidate Profile

• 3+ Years of Experience
• Proven Results on Facebook ADS
• Professional in Facebook ADS

Perks and Benefits

• Flexible Work Schedule till COVID ends.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

• Experience in Digital Marketing with a specific focus on Google Ads
• Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
• Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
• Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
• Advanced knowledge of Microsoft excel
• Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
• Tracking and setup of all events through Google Tag Manager
• Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
• Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
• Find new opportunities to grow revenue and sales.