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Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Company Description

Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.

Level of skills and experience:

5 years of hands-on experience in using Python, Spark,Sql.

Experienced in AWS Cloud usage and management.

Experience with Databricks (Lakehouse, ML, Unity Catalog, MLflow).

Experience using various ML models and frameworks such as XGBoost, Lightgbm, Torch.

Experience with orchestrators such as Airflow and Kubeflow.

Familiarity with containerization and orchestration technologies (e.g., Docker, Kubernetes).

Fundamental understanding of Parquet, Delta Lake and other data file formats.

Proficiency on an IaC tool such as Terraform, CDK or CloudFormation.

Strong written and verbal English communication skill and proficient in communication with non-technical stakeholderst

Technical Experience :

- Net development work experience.

- Proficiency in NET Development with Asp.net and MVC.

- Strong object-oriented programming OOPS design skills, SOLID principles and proficiency in software design patterns.

- Experience in database MS SQL Server.

- Experience with version control systems GitHub and Bitbucket.

Professional Attributes :

1. Should have good communication Skills.

2. Should be a good team player.

3. Should be able to work independently and under pressure.

4. Should have good logical and analytical thinking.

• Own the development, testing, and maintenance of native SDKs and Unity on different mobile platforms, their respective OS versions, and devices.
• Partner with [redacted] to design and test new features and products.
• You have the desire to learn new things, try new technology, and seek opportunities to grow and mentor.
• Provide thought leadership in mobile engineering and bring your passion for technology to motivate and inspire on a day to day basis.
• Provide detailed estimates of work and ensure timely delivery of features.
• Produce and ensure delivery of quality, readable, and well-tested code.
• Rely on judgment and experience to plan and accomplish goals in a timely manner.
• Own the elements required to deliver features and results to internal stakeholders.

Job Brief:

We are looking for experience in API and Node.js to produce scalable software solutions. You will be part of a cross-functional team that is responsible for the full software development life cycle, from conception to deployment. You should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.

Responsibilities:

·       Work with development teams and product managers to ideate software solutions.

·       Design client-side and server-side architecture

·       Build the front-end of applications through appealing visual design.

·       Develop and manage well-functioning databases and applications.

·       Write effective APIs.

·       Test software to ensure responsiveness and efficiency.

·       Troubleshoot, debug and upgrade software.

·       Create security and data protection settings.

·       Build features and applications with a mobile responsive design.

·       Write technical documentation.

·       Work with data scientists and analysts to improve software.

Requirements:

·       Proven experience as a Full Stack Developer or similar role

·       Experience developing desktop and mobile applications.

·       Familiarity with common stacks

·       Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, Nodejs and .Net)

·       Familiarity with databases (e.g. MySQL, MS SQL, Mogo DB)

·       Good to have- Cloud knowledge (Azure, AWS)

·       Strong command on API Development with  Nodejs

·       Good to have- knowledge on multiple back-end languages ( Java, Python) and knowledge of JavaScript frameworks ( React, Angular, Node )

·       Excellent communication and teamwork skills

·       Great attention to detail

·       Organizational skills

Technical Skills:

HTML, CSS, React, API, JavaScript, Node, SQL, and Cloud knowledge (Azure/AWS)

 Experience – 4+ Years

Additional Roles & Responsibilities

1. Designing and executing test cases and test plans to identify defects and improve product quality.

2. Collaborating with software developers, project managers, and other stakeholders to identify and address issues and improve the overall product quality.

3. Conducting automated and manual testing to validate functionality and ensure that software meets customer requirements and specifications.

4. Analyzing and interpreting test results to identify trends and patterns, and making recommendations for improvements.

5. Identifying and prioritizing defects and issues and working with development teams to ensure timely resolution.

6. Documenting and maintaining test cases, test plans, and other relevant documentation to support the testing process.

7. Communicating testing results and progress to stakeholders, including project managers, developers, and business analysts.

Additional Skills

TestRail, TestLink, JIRA, HTML, CSS, and JavaScript, BrowserStack, CrossBrowserTesting, JMeter, Selenium

What you need to have:

Java Developer JD -Tata Business Hub