AdOps

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

Job description:

• Min 1 Year Experience in Google Ads & Facebook ads Manager
• Social Posting Topic & Content Creation
• Competitor Research Detailed Skill
• Latest SEO Knowledge
• Sound Knowledge of Graphic design tools
• Basic Knowledge of video editing tools

• Consolidating daily reporting from different advertiser dashboards
• Monitoring discrepancy between advertiser and publisher numbers
• Maintaining month-end consolidated reports for Publishers and Advertisers
• Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
• Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
• Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
• Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

Role : Senior Customer Scientist 

Experience : 6-8 Years 

Location : Chennai (Hybrid) 
 
 

Who are we? 
 
 

A young, fast-growing AI and big data company, with an ambitious vision to simplify the world’s choices. Our clients are top-tier enterprises in the banking, e-commerce and travel spaces. They use our core AI-based choice engine http://maya.ai/">maya.ai, to deliver personal digital experiences centered around taste. The http://maya.ai/">maya.ai platform now touches over 125M customers globally. You’ll find Crayon Boxes in Chennai and Singapore. But you’ll find Crayons in every corner of the world. Especially where our client projects are – UAE, India, SE Asia and pretty soon the US. 
 
 

Life in the Crayon Box is a little chaotic, largely dynamic and keeps us on our toes! Crayons are a diverse and passionate bunch. Challenges excite us. Our mission drives us. And good food, caffeine (for the most part) and youthful energy fuel us. Over the last year alone, Crayon has seen a growth rate of 3x, and we believe this is just the start. 
 

 
We’re looking for young and young-at-heart professionals with a relentless drive to help Crayon double its growth. Leaders, doers, innovators, dreamers, implementers and eccentric visionaries, we have a place for you all. 
 

Can you say “Yes, I have!” to the below? 
 
 

1. Experience with exploratory analysis, statistical analysis, and model development 
    

1. Knowledge of advanced analytics techniques, including Predictive Modelling (Logistic regression), segmentation, forecasting, data mining, and optimizations 
    

1. Knowledge of software packages such as SAS, R, Rapidminer for analytical modelling and data management. 
    

1. Strong experience in SQL/ Python/R working efficiently at scale with large data sets 
    

1. Experience in using Business Intelligence tools such as PowerBI, Tableau, Metabase for business applications 
    

Can you say “Yes, I will!” to the below? 
 
 

1. Drive clarity and solve ambiguous, challenging business problems using data-driven approaches. Propose and own data analysis (including modelling, coding, analytics) to drive business insight and facilitate decisions. 
    

1. Develop creative solutions and build prototypes to business problems using algorithms based on machine learning, statistics, and optimisation, and work with engineering to deploy those algorithms and create impact in production. 
    

1. Perform time-series analyses, hypothesis testing, and causal analyses to statistically assess the relative impact and extract trends 
    

1. Coordinate individual teams to fulfil client requirements and manage deliverable 
    

1. Communicate and present complex concepts to business audiences 
    

1. Travel to client locations when necessary  

Crayon is an equal opportunity employer. Employment is based on a person's merit and qualifications and professional competences. Crayon does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related.  
 
 

More about Crayon: https://www.crayondata.com/">https://www.crayondata.com/  
 

More about http://maya.ai/">maya.ai: https://maya.ai/">https://maya.ai/  

Your Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have-

• 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
• At Least 2+ years of experience in high-performance product or growth marketing roles
• 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
• 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
• Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have-

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
• Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
• Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• A high level of comfort with data and strong analytical skills

Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Despite the global pandemic, Flexiple has been growing ~25% month on month for the last 6 months and has grown its fully distributed network of highly skilled tech talent across ~50 countries now.

Our Marketplace & Talent Operations team till date has been led by https://www.linkedin.com/in/suvansh-bansal/">Suvansh Bansal, right now assisted by a 10 member team. We are now looking to add a leader to the team who can help us hire, grow, nurture, and retain quality operations talent. Additionally, you will play a key role in leading the strategy and execution to ensure that high-quality freelance talent is onboarded and optimally placed to meet client demands (average deal size of ~US$30000).

You have the opportunity to be a part of a company that is leading the remote work revolution and be the revenue-driving force in the premium B2B services industry Flexiple operates in. We expect to grow to $15 million by end of FY22-23.

Kindly note, this is a remote position.

• Attracting & Retaining Talent - Build and execute a strategy to effectively attract, onboard, and retain talent to meet the speed and quality expectations of our clients. This includes collaborating with our screening teams to optimize the process for sourced talent. Your strategic and analytical thinking will contribute to the formulation of unique solutions to streamline such processes.
• Optimize matching process - Lead a fully distributed team and ensure work practices are designed to encourage revenue optimization. The focus thus, needs to be on assessing client needs, finding the "right" freelancer, so that we can match freelance talent to meet the speed and quality expectations of our clients. A key work area would be to do supply planning in alignment with forecasted client demand.
• Collaboration with Sales team - Build robust feedback loops with the Sales team to ensure that both teams work in the same direction. Your success will be measured by exceeding established KPIs for the supply and the demand teams.
• Driving improvements with the Marketing team - Lead efforts while working with the founders to dramatically scale the inbound funnel. Your role will be prioritize the different methods of talent acquisition to meet the forecasted client demand. Your insights will help the marketing team build landing pages and site resources to attract and retain targeted talent.
• Work with the Founders - Share feedback backed by strategic and analytical thinking with the founders on tech products (for freelancer success, onboarding, and matching), technical screening, talent success (laying out a clear path for success for our community).
• Team - Lead by example, hire/ train/ mentor mentor junior team members, and provide instant, relevant feedback on areas of improvement for processes and performance.

Expectations in Week 1

1. Understand our business model and way of working.
2. Work with key teams to learn the core of Flexiple's talent operations and sales capabilities.

Expectations in Month 1

1. Take ownership of a set of freelancer leads and work on the process followed for them.
2. Complete a current state assessment of the structure and functions that define attracting, onboarding, and retaining talent.
3. Pick up necessary tech skills that are needed for the industry.

Expectations till Month 3

1. Take ownership of a set of client leads and work on finding the best matches for them.
2. Complete a current state assessment of the structure and functions that define the Talent Matching process.
3. Work with the existing Talent Operations team to help them improve their sales ability, industry knowledge, and tech understanding.
4. Get the team in the habit of hitting their targets every month.
5. Build up on the tech skills you picked up in the first month.

Expectations till Month 6

1. Assess, develop, and execute strategies to effectively onboard, and retain talent while adapting to the specialized needs of our clients.
2. Begin to assess, develop, and execute strategies to effectively matching talent while meeting the speed and quality expectations of our clients.
3. Gain a deep understanding of the supply/ demand dynamics within Flexiple to assist with prioritization of matching activities and optimal supply planning.
4. Build up on the tech skills you picked up in the first 3 months.

Expectations in Year 1

1. Take ownership of the talent attraction, on-boarding, retention, and matching teams to meet changing demands and drive revenues.
2. Develop and nurture robust feedback loops between the Talent Operations team and the Sales teams to efficiently run the matching process.
3. Evaluate the current team and bridge shortfalls by hiring, training, growing, and retaining internal talent for the Talent Operations team.
4. Develop supply models to ensure we can meet client expectations for current and future needs.

• 5+ years of experience in business operations/ management consulting, developing and executing strategies, leveraging analytics and KPIs to inform decision-making and performance management.
• Strong analytical skills and ability to problem solve to inform supply planning decisions so that priorities can be set are mandatory.
• Ability to lead a global team, provide motivation and clear direction to meet expectations by instilling accountability for quality, sense of urgency, and deepening of customer relationships with both clients and freelance talents.
• Proven ability to collaborate effectively and develop strong cross-functional relationships, especially with Operations and Sales functions.
• Accustomed to working in a metrics-driven environment and success in developing methods to achieve KPI expectations.
• Expertise in building a replicable playbook to hire, train, mentor junior team members.
• Ability to adapt to changing business priorities and environments.

• A fully remote (work from anywhere) role
• Receive a more-than-competitive salary plus benefits
• A flat and transparent culture
• Support for setting up home office
• Laptop on joining
•  
• Enjoy a culture with opportunities for growth and learning