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- Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug
- Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred.
- Knowledge of general Web best practices in SEM, SEO, and UX
- Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript
- Ability to communicate with developers in a meaningful way.
- Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags.
Skills required
· Certified in Google Analytics (any popular certifier)
· A minimum of 4+ years of experience in the web analytics domain
· Consolidated knowledge of the GA4 platform
· Excellent communication skills (written & verbal)
· Good understanding of Analytics, Tag Manager, and Data Studio.
· Basic knowledge of BigQuery & JavaScript
· Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code
· Advanced understanding of Events Tagging and Custom dimensions.
· Hands-on experience with data visualization (custom dashboards)
Roles and Responsibilities
· Responsible for managing our Analytics (G4) and GTM accounts
· Implementation of highly effective web data analytic solutions
· Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.
· Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs
In-depth knowledge in the following areas.
· Determine tracking requirements.
· Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.
· Install GTM container tag on the live/staging websites.
· Create, publish and test tags on the live/staging websites.
· Able to track the successful form submission.
· Do regular Tag audits for the live/staging websites.
· Coordinate with the marketing heads to understand and develop custom reports and dashboards.
· Create specified digital analytics tagging standards to ensure robust and consistent data capturing.
· Testing and validating the tracking using various debugging tools.
Confidential
Strategic Vendor Alliance – AWS Practice Lead and Overall P&L owner for India Business and Drive Profitability.
A) Managing the AWS Practice for Clients and executing the strategic business plan for the company and channel partners ecosystem with regards to different Services of AWS.
B) Built key relationships with various segment leaders in AWS from the Commercial and Public Sector and create Client led AWS Solutions for Partners to make simplifying cloud approach for customers.
C) Building a predictable pipeline of joint opportunities via differentiated proposition to the customers and Partners by working with AWS on a unique offerings specifically to Client.
D) Drive SMB focus approach for AWS which contributes 50%of Clients overall Business using ready to use cloud bundles for various workloads
E) Own the relationship map, drive and monitor cadence meetings, both with Internal Sellers and Channel Partners measured by different parameters on Incremental growth ,customer acquisition, partners onboarding, Manage Services led approach ,migration and deployment ,success of each GTM
F) Lead a Team of Product Mangers (who will drive specific GTM like SAP on AWS , SMB Scale Drive, Education focus,Cloud Front Drive- CDN bundle , Strategic Workloads like Microsoft Workload,DC Migration ,DR on Cloud)
G) Managing Partner Profitability metrics by creating various different avenues from recurring resale consumption and services led engagement for partners.
H) Worked on Long Term direction of the company business plan to drive Incremental Growth.
I)Collaborate with internal peers within the company to build cloud business model,how to attach manage services to various services of the Hyperscaler in building the framework.
- Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr.
- Troubleshooting campaigns setup on platform
- Talk to partners to setup programmatic deals
- Clearly and regularly communicate progress to the Account Management
- Work with both Advertiser teams to ensure campaign setup is done within deadline
- Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags,
- Ability to implement and troubleshoot website pixels.
Qualifications, Skills and Experience:
- 2-3 years of experience in Demand Side Ad Operations
- Strong understanding online advertising and its operational flow
- Strong understanding of basic ad-servicing and its mechanism
- Knowledge of a programmatic platform like Xandr
- Hands-on experience on Microsoft excel
Other Benefits:
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Global Media Agency
About the Role:
Will be responsible for client relationships and help drive the digital agenda for the respective clients. Would deliver integrated digital solutions to fulfill client’s digital objectives.
Roles & Responsibilities:
• Translate Media plan into Prisma line items, oversee campaign setups, trafficking, perform QA
• Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations
• Generate campaign reports, guide team through training sessions for daily activities • Debug and troubleshoot issues with campaign delivery and performance.
• Identify process inefficiencies and ways to improve operations workflow. • Help the manager to enhance the process which can ensure high-quality, delivery in SLA, and assist in the team’s training and development.
• Assist the internal teams in understanding aspects of the campaign and other technical aspects- tag, floodlights and page troubleshooting • Help execution team with campaign setups whenever required
• Provide the data point and help managers to smoothly run day-to-day operations.
Requirements:
Bachelor's Degree in any subject/ B.Tech preferred.
• Excellence in MS Excel
• 3-6 years of experience in Ad Operations, well versed with the digital landscape
• Experience in a quantitative field, including a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
• Creative problem solver, self-motivated and driven. Quick learner and willing to try new tools/software for reporting, Trafficking & analysis
• Ideal candidate will have hands-on experience working with Google Campaign Manager, Sizmek
• Experience with Salesforce/Prisma preferred.
Roles and Responsibilities:
- Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.
- Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- End to End campaign management & setup.
- Continual testing and optimization.
Skills and Qualifications:
- Bachelor’s degree required.
- 1-2 years of experience in Google Campaigns.
- Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
- Google Ads and Google Analytics certified.
- Current knowledge of Google Analytics and other digital marketing software and tools.
- Strong analytical ability and experience to work with a variety of data sources.
- Strong Excel experience.
- Ability to communicate effectively.
at GreedyGame
JOB DETAILS:
Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years
WHAT WILL BE YOUR RESPONSIBILITIES?
1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.
WHAT ARE WE LOOKING FOR?
1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.
SKILLS AND ABILITIES:
1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation
WHAT'S IN IT FOR YOU?
1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.
3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.
5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.