5+ Google Tag Manager (GTM) Jobs in Ahmedabad | Google Tag Manager (GTM) Job openings in Ahmedabad

Key Responsibilities:

1. Advanced Tracking Implementation
2. Design and execute advanced tracking solutions across both web and app environments using GA4, GTM (Web & Server-side), and Firebase. This includes configuring events, custom parameters, and dataLayers for accurate data collection. You will also implement enhanced tracking, user journey analytics to ensure comprehensive visibility of user behavior.
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4. Troubleshooting and Problem Solving
5. Identify, investigate, and resolve complex tracking or data discrepancies. You’ll use debugging tools and browser inspection utilities to diagnose issues. Collaborating with developers, you will resolve technical errors, configurations, and perform thorough QA testing to validate every deployment.
6. Custom Solution Development
7. Develop and deploy custom JavaScript and GTM solutions to meet unique business tracking requirements. You will create reusable templates, automation scripts, and tagging logic that improve efficiency and enable scalable analytics solutions. Implement and manage cookie consent systems to ensure compliance with global privacy regulations like GDPR and CCPA
8. Measurement Strategy and Analytics Frameworks
9. Build and maintain measurement frameworks that align analytics implementations with key business KPIs. You’ll translate marketing and operational objectives into clear, technical tracking requirements and audit existing setups to identify data integrity issues.
10. Documentation and Reporting
11. Create and maintain detailed documentation for all tagging structures, dataLayer designs, and measurement frameworks. You’ll produce QA and validation reports, project summaries, and technical handovers to ensure transparency and consistency across teams and clients. Create and share implementation reports, audit summaries, and technical handover guides.

Key Skills & Competencies

• Strong technical knowledge of GA4, GTM (Web & Server-side), and Firebase implementations.
• Strong understanding of tools like: GA4 / Firebase / Mixpanel / Segment / Adjust / AppsFlyer
• Hands-on experience with JavaScript, regex, and JSON for creating custom tracking solutions.
• Website, iOS, Android, React Native, Flutter event architecture
• Hands-on experience with debugging tools (Charles, ADB, Xcode logs, chrome extensions).
• Expertise in dataLayer schema design, tagging, documentation, implementation, debugging, and data validation processes.
• Excellent understanding of data privacy laws (GDPR, CCPA) and consent management solutions.
• Analytical mindset with a strong attention to detail and problem-solving ability.
• Proven ability to collaborate with cross-functional teams and communicate technical concepts clearly with clients and teams.
• Ability to troubleshoot complex data issues independently.
• Project ownership mindset with strong prioritization and organizational skills.

🔹 About the Role:

Title: Paid Marketing Executive — Mid-level (2+ years experience)

We’re looking for a data-driven Paid Marketing Executive to plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The ideal candidate will have hands-on experience in lead generation, campaign analytics, and ROI optimization, with the ability to turn insights into impactful growth strategies

🎯 Key Responsibilities:

• Plan, launch, and optimize campaigns across Google, Meta, and LinkedIn Ads.
• Manage end-to-end campaign execution — targeting, ad setup, A/B testing, landing page optimization, and reporting.
• Drive lead generation and user acquisition while maintaining low CPA and high ROAS.
• Run remarketing, retargeting, and lookalike campaigns to improve conversion rates.
• Implement A/B testing for creatives, copies, and funnels to enhance performance.
• Utilize AI tools and automation to streamline campaign management and reporting.
• Monitor and analyze KPIs (CTR, CPC, CPA, ROAS, Conversion Rates) for ongoing performance improvement.
• Prepare and present reports using Google Analytics, GTM, Meta Ads Manager, and LinkedIn Campaign Manager.

🧩 Requirements:

• Minimum 2 years of experience in Performance Marketing / Digital Marketing (preferably B2B or Finance sector).
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical mindset with experience in funnel optimization and A/B testing.
• Proficiency in analytics tools – Google Analytics, GTM, and Ads Managers.
• Ability to manage budgets effectively and deliver measurable ROI.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Business, or a related field.
• Certifications (Google Ads / Facebook Blueprint) are a plus.

📈 If you’re passionate about paid campaigns, analytics, and driving digital growth — this role is for you!

Join our dynamic marketing team and make an impact with data-backed decisions.

We have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location

Paid Marketing Executive

Job Description:

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).

Ability to manage budgets effectively and deliver measurable business

outcomes.

Bachelor’s degree in Marketing, Business, or a related field

Certifications in Google Ads or Facebook Blueprint are a plus

Responsibilities :

- You will be responsible for designing, implementing, developing, testing, and supporting the tagging solutions on our products to deliver accurate and scalable marketing data. Below are few pointers of routine

-You will be responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness

-You will develop and modify JavaScript code to execute web analytics best practices

-You collaborate & do thorough research to ensure implementation requirements were met

-You validate and debug implementations using GTM debugger

-You should able to perform app analytics, debugging skill , issue resolutions in app.

-You should have knowledge of Firebase or any other app Analytics tool.

-You should able to perform mobile application testing.

-You demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems.

-You keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organisations.

Job Requirenments :

- Knowledge of Google Tag Manager and Google Analytics is plus

-Proficiency in HTML, JavaScript, and jQuery

-Understanding of 1 or more debugger tools (Preferred chrome console, Alternatives: charles, chrome plugin debugger tools, etc)

-Highly analytical qualities with strong technical, strategic, and problem-solving skills

-Candidates who knows Android/iOS will be preferred

-Excellent communication