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🔹 About the Role:
Title: Paid Marketing Executive — Mid-level (2+ years experience)
We’re looking for a data-driven Paid Marketing Executive to plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
The ideal candidate will have hands-on experience in lead generation, campaign analytics, and ROI optimization, with the ability to turn insights into impactful growth strategies
🎯 Key Responsibilities:
- Plan, launch, and optimize campaigns across Google, Meta, and LinkedIn Ads.
- Manage end-to-end campaign execution — targeting, ad setup, A/B testing, landing page optimization, and reporting.
- Drive lead generation and user acquisition while maintaining low CPA and high ROAS.
- Run remarketing, retargeting, and lookalike campaigns to improve conversion rates.
- Implement A/B testing for creatives, copies, and funnels to enhance performance.
- Utilize AI tools and automation to streamline campaign management and reporting.
- Monitor and analyze KPIs (CTR, CPC, CPA, ROAS, Conversion Rates) for ongoing performance improvement.
- Prepare and present reports using Google Analytics, GTM, Meta Ads Manager, and LinkedIn Campaign Manager.
🧩 Requirements:
- Minimum 2 years of experience in Performance Marketing / Digital Marketing (preferably B2B or Finance sector).
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Strong analytical mindset with experience in funnel optimization and A/B testing.
- Proficiency in analytics tools – Google Analytics, GTM, and Ads Managers.
- Ability to manage budgets effectively and deliver measurable ROI.
- Excellent communication and collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field.
- Certifications (Google Ads / Facebook Blueprint) are a plus.
📈 If you’re passionate about paid campaigns, analytics, and driving digital growth — this role is for you!
Join our dynamic marketing team and make an impact with data-backed decisions.
Responsibilities :
- You will be responsible for designing, implementing, developing, testing, and supporting the tagging solutions on our products to deliver accurate and scalable marketing data. Below are few pointers of routine
-You will be responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness
-You will develop and modify JavaScript code to execute web analytics best practices
-You collaborate & do thorough research to ensure implementation requirements were met
-You validate and debug implementations using GTM debugger
-You should able to perform app analytics, debugging skill , issue resolutions in app.
-You should have knowledge of Firebase or any other app Analytics tool.
-You should able to perform mobile application testing.
-You demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems.
-You keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organisations.
Job Requirenments :
- Knowledge of Google Tag Manager and Google Analytics is plus
-Proficiency in HTML, JavaScript, and jQuery
-Understanding of 1 or more debugger tools (Preferred chrome console, Alternatives: charles, chrome plugin debugger tools, etc)
-Highly analytical qualities with strong technical, strategic, and problem-solving skills
-Candidates who knows Android/iOS will be preferred
-Excellent communication
Website: www.https://sgnldomain.online/click?redirect=http%3A%2F%2Ftatvic.com%2F&dID=1615815352065&linkName=tatvic.com" target="_blank">tatvic.com
Job Description
Responsibilities of Technical lAnalyst:
Responsibilities w.r.t Customer:
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Requirement gathering by asking questions to the customer and getting to the main objective behind the query.
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Analyze and understand and when necessary document the requirement
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Design or develop PoC as per the business requirements / Customer development team requirements
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Completing the implementation of the task as per the schedule
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Should make extensive use of analytics data to generate insights and recommendations
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Work with client technical team to fix the tracking issues
Team Responsibilities
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Participate in the recruitment process based on your seniority. This includes interviews, creating test as required based on the need to recruit people who are compatible with our culture and skilled to accomplish the job.
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Share and coach colleagues in making the team more effective.
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Share and Create content for training and publishing. These includes blogs and webinars.
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Identify potential team members who are worthy of band change and prepare them with required guidance
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Identify the repetitive tasks and manage to delegate to other team members or automate the process to reduce TAT & improve the productivity
Technical Responsibilities
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Understanding the Event Schemas and Scripting
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Designing solutions using GTM configurations for various environments
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Creating database schemas as per business requirements
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Create technical specifications and test plans
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Development within any frameworks/platforms as used by the customers websites platform for implementing tracking components.
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Understand and implement the various scripts and code which can work with different Analytics Tools
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Understand the connection of GCP with GA 360 and its working
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Integrate existing software products and getting various platforms to work together
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Configure alerts on top of tracking to monitor & correct the same
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Building reusable, optimized, scalable, secure code and libraries for future use
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Initiate new research tasks which enable the analyst at Tatvic or Client to leverage to improve the business KPIs


