Google Analytics- 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
- Manage Facebook ADS for the company as well as clients.
- Get the best ROI and ROAS.
- Run ADS Campaigns
- Execute Google Analytics & Google Tag Managers
- Have Good command of Social Media Management
- Have Good SEO Knowledge - Onpage and Off-page
Desired Candidate Profile
- 3+ Years of Experience
- Proven Results on Facebook ADS
- Professional in Facebook ADS
Perks and Benefits
- Flexible Work Schedule till COVID ends.
Subodh Popalwar
Software Engineer, Memorres
About Cibirix
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We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.
Key Responsibilities:
- Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
- Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
- Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
- Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
- Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
- Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
- Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
- Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
- Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
- Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.
About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.
Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.
We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.
Role Overview:
If penguins and pandas make you think of Google and not wildlife then this role is for you. We at Astra are obsessed with SEO, analytics and inbound marketing. If these keep you up at night then you've finally found a place you can call paradise (read work, we have an amazing culture too!). We're looking to hire a SEO Specialist to join the rocketship.
Roles & Responsibilities:
- Meeting monthly, quarterly and yearly keyword ranking goals
- Review and analyze the website and web pages regularly for detailed SEO checks & content optimization
- Lead and mentor other SEO's on the team
- Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
- Link building: Managing outreach team and developing effective strategies for acquiring relevant backlinks and partnerships
- Actively tracking rank of the keyword portfolio and creating detailed report
- Keyword research and prioritizing the keywords based on the goals and search intent
- Implementing SEO A/B Testing: Analyze, Optimize, Test, and Repeat
Requirements for the role:
- 3+ years of experience in SEO
- A strong understanding of NLP, clustering, and EAT concepts, along with technical SEO knowledge, is a plus.
- Expertise with Ahrefs, SEMrush, Moz, GSC & other SEO tools
- Experience in GA4 to generate comprehensive reports is a plus.
- Quickly grasp complex topics and initiate keyword research, mapping, and clustering
- Analytical mind for traffic analysis & decision-making
- Excellent written and verbal communication skills
- Technical knowledge required to work in a cyber security organization.
- Ability to build rapport with the stakeholders
- Experience with SaaS marketing
Benefits of joining the Astra Squad:
- Embrace the cozy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable work actions—think Chikmagalur & Jim Corbett.
● Take ownership of all social media (Facebook, Twitter, LinkedIn, Instagram, Youtube) channels of Wealthy.
● Grow audience and engagement by delivering quality content across all social media channels.
● Independently generate new content ideas, plan and execute monthly social calendars, working together with various internal departments.
● Own Community Management across channels, including responding to questions & engaging in conversation.
● Collaborating with other teams, like marketing, sales, and customer service to ensure brand consistency
● Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews
● Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures, etc)
● Establish KPIs for measuring content performance and report on a weekly and monthly basis.
● Own all social media KPIs across all channels and work towards improving them every day.
Requirements:
You should be a data-driven graduate with 1-3 years of experience who has hands-on experience in -
1) Minimum 2 years of managing different social media accounts.
2) Worked with social media management tools.
3) Strong analytical skills, Extremely KPI-focused, result-oriented mindset.
4) Ability to prioritize and multi-task in a fast-paced startup environment.
5) Strong understanding of social media best practices & trends.
6) Strong working knowledge of MS Excel.
7) Can work in a Team and Individually.
8) Excellent verbal and written communication skills (English and Hindi)
9) Knowledge of Personal finance will be a big plus
Desired Candidate:
• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company
Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media
Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert
About Sunstone
Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.
Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.
Location: Gurgaon, India.
Job Type: Full-time
Experience: 1-4 years
We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.
We are looking for an enthusiastic person who is
● Empathetic and eager to address the needs of brands
● Comfortable working with the ambiguity inherent in startups and small teams, and are;
● Able to display ownership and communicate with members from diverse teams with ease
Sounds like your kind of company? Great! Here’s what this role entails:
● Maintaining relations with the clients.
● Connecting and communicating with influencers.
● Maintaining relations with influencers.
● Executing the influencer marketing campaign.
● Working on the day-to-day operations.
● Reporting to the manager of daily operations.
● Negotiation with Influencers
● Analysis and measurement of the campaign and drafting post-campaign report
● Identify and build relationships with prominent influencers and thought leaders.
● Attend relevant events for networking and business purposes.
● Develop content ideas and write and curate content.
● Research relevant industry experts, competitors, target audience and users.
● Brainstorm new, creative approaches to influencer campaigns.
● Keep abreast of emerging trends, technologies and influencers.
● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
What you’ll need to succeed
● Bachelor's degree in Marketing
● Proven track record in outreach campaign strategies
● In depth knowledge of social media marketing industry
● Impeccable verbal and written communication skills
● Well organized with great time management skills
● Outstanding project management skills
● Excellent interpersonal and relationship building skills
● Networking aptitude
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
Job Description
• Manage all traditional and digital marketing efforts to explore different markets across the world.
• Manage content development for website, blogs, social media and other marketing artifacts.
• Willing to take up target and responsibilities.
Should be able to understand manage and interpret customer requirements
• Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives
• To meet prospect clients and give presentations on company’s product and services to clients
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and commercials
• Executing sales plans devised by the management / contributing towards the growth of business revenue
• Establish good relationship with prospective clients, closures of sales for revenue generation
• Sending daily reports regarding the outcome of the meeting with clients
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres