Facebook/Instagram Ads Expert

We’re seeking a highly experienced and certified Salesforce Marketing Cloud (SFMC) Subject Matter Expert (SME) to lead strategic initiatives and bridge the gap between business stakeholders and technical teams. This role requires strong communication skills and the ability to translate business needs into scalable solutions. Experience with financial services industry in Asia market is an added advantage.

Key Responsibilities:

• ⁠Serve as the primary liaison between marketing stakeholders and technical teams to ensure seamless campaign execution.
• Architect, guide and support scalable solutions using SFMC modules like Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• ⁠Translate marketing goals into technical specifications and actionable workflows.
• ⁠Lead integration efforts with CRM systems, data platforms, and third-party platforms.
• ⁠Design and optimize customer journeys, segmentation strategies, and real-time personalization.
• ⁠Ensure data governance, privacy compliance, and platform security best practices.
• ⁠Conduct workshops, demos, and training sessions to drive platform adoption and maturity.
• ⁠Stay ahead of Salesforce releases and innovations, especially within Marketing Cloud and Einstein AI.

Requirements:

• 8–12 years of hands-on experience in Salesforce, with a strong focus on Marketing Cloud.
• Salesforce certifications such as Marketing Cloud Consultant, Email Specialist, or Architect
• ⁠Strong understanding of marketing automation, customer journeys, and campaign analytics.
• Proficiency in AMPscript, SQL, SSJS, and data modeling within SFMC.
• ⁠Experience with API integrations, SDKs, and event tracking across web and mobile platforms.
• ⁠Familiarity with tools like Jira, Confluence, Tableau CRM, and CDP platforms is a plus.
• ⁠Familiarity with other similar marketing platforms like Mo Engage is an added advantage.

• Assist in identifying potential clients and generating new business leads. 
• Support the sales team in preparing proposals, presentations, and sales materials. 
• Conduct market research to identify trends and opportunities. 
• Maintain and update the CRM system with accurate client information. 
• Participate in client meetings and calls to understand customer needs. 
• Collaborate with marketing and product teams to align sales strategies. 
• Provide administrative support to the sales team as needed. 

Job Responsibilities:

 Identify and develop new business opportunities in the defined territory.

 Drive end-to-end sales cycle: lead generation, proposal preparation, negotiation, and closure.

 Achieve and exceed assigned revenue targets and other key performance matrices.

 Build and maintain strong client relationships with multi-level decision-makers.

 Understand client requirements and propose suitable solutions & services.

 Collaborate with technical and delivery teams to ensure successful customer onboarding.

 Develop and maintain knowledge of our solutions, industry trends, target markets etc.

 Maintain accurate sales pipeline and reporting in CRM system.

Required Qualifications and Experience:

 5-8 years of experience selling Software Solution and Services to enterprise customers.

 Bachelor’s or Master’s degree in Engineering, Business, Marketing or appropriate field.

 Familiar with solution selling techniques and strong account management skills.

 Must have passion for selling and constant desire to learn new technologies.

 Proven track record of consistently and successfully achieving assigned targets.

 Ability to communicate and influence people at all levels in an organization.

 Must have good industry network and existing relationship with C -level contacts.

 Must be able to work in a fast -paced, goal oriented and collaborative work environment.

 Ability to organize and prioritize work independently with minimal supervision.

 Must have excellent communication, organizational and relationship building skills.

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 Possess high degree of self-motivation, initiative, integrity, discipline and commitment.

 Must be highly adaptable, process oriented, result driven, quick learner and team player.

Excellent communication with good typing skills.

• Generate leads and establish contact with businesses that may be interested in our products or services through cold calling, email outreach, networking, and referrals
• Schedule and conduct meetings with potential clients to present products or services 
• Follow up with leads and existing clients to provide more information, address concerns, and nurture the relationship

1. Engage and individually manage customers from inception of the project until the solution is live
2. Provide technical, business consulting and product expertise to customers enabling comprehensive solution to be delivered to the customers
3. Facilitate technical discussions and white boarding for project integrations and technical solutions from one to many technical applications
4. Determine the scope of the implementation technology solution and the resources required to successfully complete
5. Develop client requirements specifications for integrations, product extension and enhancements
6. Produce requirements specifications for the product management and engineering teams clearly articulating end-state requirements to meet customer expectations
7. Produce and manage client-facing documentation such as business requirements document, Gap document, Acceptance documents, solution mapping documents and so on
8. Ensure successful implementation/configuration of standard product suite and any additional customizations for each customer
9. Participate in project planning activities, including defining detailed project tasks/activities
10. Conduct implementation pilots and help customer envision final solution
11. Train new clients on the essentials of systems to get them started on implementations

• Bachelor's degree or an equivalent combination of education and experience preferred
• Passion to solve complex problems of agriculture in a dynamic start-up environment
• Flexible, curious, exploratory, and can-do attitude
• Great sense of ownership and ability to work with very limited supervision
• Prior experience of working in software Industry especially in the Agri Sector will be preferred
• Experience handling customer success and delivery
• Experience or familiarity of blockchain protocols like Hyperledger Fabric a big advantage
• Ability to speak English fluently
• PMP, ITIL Certifications is a plus