18+ Demand generation Jobs in India

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

About Elucidata

Headquartered in San Fransisco, USA, Elucidata is a leading deep-tech Company dedicated to accelerating Life Sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology.Data Harmonization, Data & AI Cloud, & AI Insights. Recognized as the Most Innovative Biotech Company 2024 , by Fast Company. Elucidata is Series A funded and expanding its marketing team in India. We are 150+ strong , multi- disciplinary team of experts based across the US & India.

About the role

Elucidata is seeking a seasoned B2B Demand Gen Specialist in India to drive the conceptualization and planning of our demand generation pipleline. This role is the center of a cross-functional stakeholder group across sales, inside sales, product marketing and brand marketing and will be developing solid working relationships across key stakeholders. She will be responsible for strategizing, developing, managing, tracking and optimizing marketing initiatives across all digital channels for Mid-market and large enterprises to generate demand for its Solutions. The ideal candidate is a proven orchestrator who will meet pipeline targets with targeted, persona-focused campaigns that deliver the right message to the right buyer at the right time and on the right channel.

Key Responsibilities

-Strategize, develop, manage, track and optimize multi-channel marketing campaigns for mid- market and large enterprises

-Own 20% of the company’s pipeline targets through Inbound & Outbound efforts.

-Build and execute strategies to drive intent and nurture form fills down the funnel.

-Work with SEO Experts, Product Marketing Manager, and Content Writers to design campaigns to create awareness and interest among our ideal customers through top of the funnel tactics.

-Manage and nurture a team of digital marketing/CRM specialists and SDR’s

-Run paid campaigns, hire and onboard vendors to scale up Elucidata’s marketing efforts

-Establish a structured feedback loop with sales and inside sales to ensure campaigns land successfully both internally and externally.

-Measure and report performance of all digital marketing campaigns via CRM (Pardot), and assess against goals (ROI and KPIs) and make data-driven decisions to build a cranking lead generation machinery for enterprise sales.

Requirements

-3-7+ years of marketing experience within B2B SaaS in a dynamic environment.

-Academic background in engineering, science, technology or a related field

-Experience of having sold/marketed a product in the North American market is a must.

-Highly motivated, dynamic and detail-oriented person with strong analytical skills. If you’re hungry and willing to take on more, this role is for you!

-Working knowledge of automation tools, email marketing, SEO, marketing database, webflow, CRM and paid channels (LinkedIn, PPC, Google AdWords etc), website fundamentals.

-Proven people manager and strong team player with the ability to coach, inspire and manage a team of marketing professionals to drive success against demand and lead generation KPIs.

-Strong business acumen and an ability to connect business objectives to marketing strategies and execution plans with clearly defined metrics and KPIs.

-Ability to work cross-functionally and build solid working relationships with adjacent commercial teams.

-Results & data driven mindset with strong presentation, problem-solving, and budget management skills

-Prior B2B SaaS selling experience in the North American market is a plus

Perks of working with us

✓ Hybrid working policy. Only one rule - get things done!

✓ Opportunity to work on creating India’s first life-sciences tech unicorn

We are proud to be an equal opportunity workplace and are an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability,

gender identity or Veteran status.

Core Responsibilities :

● Be able to create a pipeline of leads based on the target parameters set by the organization, conduct ongoing market research to identify opportunities and map prospects, identify decision makers and effectively reach-out to them.

● Identify business opportunities by prospecting / evaluating contactee’s position in the industry; researching and analyzing sales options.

● Learn how Sigma Infosolutions works from the ground up and build the foundation for your career with us;

● Be the first point of contact for the company, responsible for developing prospects

● Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle

● Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle

● Set appointments for Sigma Infosolutions sales team when a lead reaches a qualified stage leading to hand-off to sales teams

● Research your target companies and prepare executive summaries to turn your Sales Executive into a guru ahead of their calls;

● Drive attendance for webinars and live seminars, set meetings for conferences

● Collaborate with sales and marketing team members on strategic sales approach

● Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application

● Good understanding of tools and processes for market research and lead generation through Email Campaigns, LinkedIn, Cold calling etc.

● Follows up and maintains relationships with new leads and existing potentials by providing support, information, and guidance; researching and recommending new opportunities.

● Collate, Manage and generate report day-to-day data related to prospects,

opportunities, proposals, etc. using formats and tools prescribed by the team.

● Market Company’s posts on Social Media Platforms & Competition research about the services being offered by the company

● Experience in IT services sales for the International Market with preference to USA

● He/She should be highly self-motivated, target driven and able to work independently

Requirements / Skills / Need to have:

● 6+ years of successful experience in telemarketing, preferably in IT solutions / services (Candidates with experience in either ecommerce / fintech solutions will be preferred)

● Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence

● Demonstrated success in prospecting through Sales Navigator - LinkedIn, Personalised emails, Emailer Campaigns

● Highly organized with good time management skills.

● Strong attention to detail and Great active-listening skills.

● Ability to maintain a positive attitude in the face of rejection or criticism.

● Experience collaborating with internal and cross-functional teams.

● Extremely self-motivated with a diligent work ethic

● Great number sense and mathematical ability.

● Strong desire and ability to move up within the sales vertical of the organization

● High level of integrity and strong commitment to building a successful company

● Ability to work independently as well as part of a team in a fast-paced environment

● Adept computer skills including proficiency with Microsoft Office

● Experience with CRM applications like ZOHO, Hubspot or Salesforce

● Bachelor’s degree strongly preferred, high school diploma or equivalent required

● Aptitude to manage numerous requests and time demands concurrently, while achieving production goals from assigned territory or set of accounts

● Promotes a strong sense of urgency for reaching goals and key deliverables. Acts without being told what to do. Brings new ideas to the company

● Contributes fully to the team effort and plays an integral part in the smooth running of teams without necessarily taking the lead

● Drive, Grit, Team Oriented: strong desire to compete and win

● BA/BS/MBA degree or relevant experience

● Experience in planning, call control, opportunity qualification, account development

● Excellent telephone presence with demonstrated skills including the ability to engage in meaningful conversations

● Must be an excellent problem-solver and willing to collaborate in an exceedingly competitive environment

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.

Requirements

• Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
• Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
• Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
• Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
• Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
• Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
• Track program results, measure program success and report metrics to stakeholders
• Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks
• Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
• Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

​

• 10+ years of work experience, with at least 7 years in demand generation
• Graduate/masters in any stream with good understanding of SaaS product space
• Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
• Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
• Agile, Nimble, and energetic
• Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

A brief about The SalesBridge. 

Our scalable and data-driven services can streamline your business, thereby making it more agile and profitable. From designing your campaigns to fine-tuning the sales funnels, we’ve always got your back! 

Job Description:

• Market Research, Contact Discovery and Profiling. - Pre Sales, Cold Calling and Lead Generation.
• Contact Discovery via Professional networking sites, like LinkedIn, zoom info, jigsaw, inside view etc.
  
• Effectively perform outbound calls to target prospects in defined geographies
• Focused on achieving/ exceeding daily/ weekly/monthly targets defined for self and team
• Converting the right business opportunity/lead to an appointment for the client from US and UK. -Making outbound US calls.

Required Skills:

  *   Excellent Communication Skills

  *   Strong work ethics and sense of commitment

  *   Ability to work in a fast-paced environment

  *   Computer Skills (Word, Excel, Outlook)

  *   Result orientation College degree.

  *   LinkedIn Sales Navigator experience preferred

Company Name: The SalesBridge

Location: Kharadi, Pune

We are looking for a senior SaaS Inside sales professional who can drive software products sales in India & International markets. You are someone who likes working with data and insights and making decisions based on it. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.The AVP Inside sales ll work closely with the founders & CXOs on sales and demand generation.

• Should be able to set up the inbound, outbound process globally 
• To be responsible for setting up SMB sales engine for global markets 
• Expert in defining GTM initiatives and rolling this out with proper tracking 
• Collaborate with other functions in order to develop sales strategy for enhancing the company's growth
• Effectively create and articulate ROI in various negotiations
• Ensure that the organisation meets its stipulated growth goals
• Adept in using best of technology and practices to scale the operations. Hands on knowledge of tools like Hubspot, Outreach, Demandbase, Lusha, etc ll be required. 
• Should be able to maximise salesperson efficiency and output through mentoring and counselling. 

• Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in India selling to global markets 
• Working out of the Bangalore office and mostly in USA time zone
• Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
• Is deeply analytical, comfortable navigating data and working in ambiguity.
• Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.

You will closely work with the sales leadership. You ll have interactions with sales teams and marketing teams globally. 

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews. 

We are looking for candidates who are smart and ambitious. The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationships and maintaining existing ones. There will be Performance based incentives for those who are self driven and motivated to achieve results and grow with us.

 Qualifications

• Bachelor's degree 3+ years in Business, Sales, Marketing or Technology

• Minimum of 6 months - 2 year+ experience in sales, business development or similar role

• Experience in full sales cycle including deal closing

• Demonstrated sales success

• Strong negotiation skills

• Strong written and verbal communication and presentation skills

• Proficient in working on excel, powerpoint, googlesheets

• Knowledge of generating leads through LinkedIn, Twitter and others

• Experience in international sale and IT services would be preferred

Responsibilities

• Build relationships with prospective clients

• Oversee the sales process to attract new clients. 

• Work with senior team members to identify and manage risks

• Research and identify new market opportunities

• Attending networking events to attract and retain clients

• Developing and executing sales and marketing strategies to grow business

• Prepare and deliver pitches to potential investors

• Analyze market and establish competitive advantages

• Track metrics to ensure targets are hit

• Foster a collaborative environment within the organisation

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

Responsibilities:

• Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
• Pursue and nurture leads until qualified.
• Learn the target market's pain points and dive deep into their niche.
• Set up meetings for outside sales with qualified prospects.
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.
• Deliver training and tools to our sales team to help them be more efficient and effective.

Requirements:

• Previous experience ABM, Lead Generation, or digital marketing role.
• Hands-on experience executing an innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
• Experience in creating, launching email campaigns, and reporting its results.
• Considerable experience in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

About Paytail: 

We are a young Fintech Company providing BNPL Solutions and enabling instant digital finance and easy EMI's across millions of merchants across the country. We are on the mission of simplifying affordable buying for the consumer across segments. Paytail is backed by Cholamandlam Investments, and few large Angel Investors.

Why Paytail:

Complete Ownership: Take responsibility for whatever work you do with little or no interference, get awarded on the successes for whatever work you do with little or no interference, and be accountable for the slip-ups.

Feedback driven Culture: - Feedback is the breakfast for the champions- and thus we believe feedback helps people & organization improve.

Work with top talent: Get doors open for new learning, our team is being led by the best minds in the industry.

Open Work Culture: Everyone from the CEO is easily accessible. Have any new ideas you think can revolutionize the workplace? Or do you have some concerns about your work? Feel free to talk to the leadership.

Skills, Responsibilities & Requirements:

- Identify qualified prospects and navigate company structures to identify decision- makers. 

- Use a combination of outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like Outreach, LinkedIn InMail, Lusha etc.) 

- Tie up leads that will turn into the business through persistence. 

- Learn, leverage, and help evolve our demand generation process. 

- Generate appointments/meetings by means of proactive outbound prospecting 

- Work directly with sales and marketing to discover opportunities from leads. 

- Previous experience working with SAAS/Software Product/Fintech Companies is plus.

Location: Gurgaon/Gurugram

• Should have a good experience selling IT sales services in the USA/Europe region
• Should have knowledge of IT services like Web services, Cloud Services, Mobile Technology.
• Experience working in B2B Sales
• Create and implement sales strategies in line with the company's growth objectives
• Managing prospective client relationships through all phases of the sales cycle
• Developing and maintaining strong professional relationships with global accounts, to maximize sales
• The ability to write reports and proposals
• Comfortable working in different time zones to connect with our target audience
• Experience working with end-to-end sales from lead generation to lead conversion.
• Proven track record for closing new deals with both large and mid-size companies
• Knowledge of Demand generation
• Lead generation skills for IT services projects
• Develop and execute strategies to expand inbound lead/demand generation
• Must have good working experience in Upwork, Freelance.com, PeoplePerHour
• Good communication skills verbal as well as written is must

• Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

• Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

• Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

• Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

• Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

• Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

• Create content and materials the showcase the value 100ms creates for 

customers 

• Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

• Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

• Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

• A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

• Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

• Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

• Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 

You'll be a great fit if you have: 

• Experience developing digital multi-channel campaigns 
• Solid understanding of LinkedIn, Facebook, Google ad platforms

• Experience using Google Analytics, Google Optimize or similar 

  • Comfortable using Google Sheets or similar for reporting, analytics 
  • Understands the campaign data growth metrics

Responsibilities:

• Responsible for managing all aspects of the inside sales department and business generation process. 
• Build a robust inside sales team that exceeds sales goals.
• Ensure that sales pipeline remains to the optimum with qualified leads & prospects. 
• Source sales opportunities through email campaigns, social media and inbound lead management.
• Conducting webinars, online product demos and presentations with prospects. 
• Look for opening up opportunities for product trials and POC’s
• Negotiation and final closure of the intended sale.
• Collect and decipher the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same. 
• Team with new and potential channel partners and distribution channels in different markets.
• Report on Sales metrics including Conversion Ratios
• Research accounts, identify key players and generate interest
• Analyse competitive prices of products and features available in the market

• Excellent verbal and written communication skills - fluency in verbal and written English is an absolute must.
• Proven work experience as an Inside sales manager.
• Excellent interpersonal and team management skills.
• Both Offshore & Onshore experience.
• Passionate to learn more about Virtualization, Cloud, IT Infrastructure and new trends.
• Strong experience with corporate sales and dealing with corporates that require IT solutioning and products (SAAS products, Cloud Services, Technology solutioning).
• Strong experience working with channel partners and resellers. 
• Having an established track record of deal wins across various geographic regions and who can identify new targets and regions to grow the company’s sales footprint.
• Proficient in handling Digital marketing tools to help with SEO, SMM and DMM. 
• In-depth understanding of the sales administration process.
• Experience in handling tools like GCP, AWS, PPC, Azure, EDM, Webinars, Blogs, etc. will be an added advantage.

• Directly responsible for achieving the revenue targets for the category
• Developing a deep understanding of the category on dimensions of:

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;