Digital Marketing Specialist

at Uber9 Business Process Services Pvt Ltd

DP
Posted by Lakshmi J
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Chennai, Bengaluru (Bangalore)
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3 - 7 yrs
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₹20L - ₹30L / yr
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Full time
Skills
Digital Marketing
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Adwords
Google Webmaster Tools
Keyword Research
Marketing Strategy

Digital Marketing Specialist - E- Commerce Platform 


ROLE OVERVIEW :

- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.

 

- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.

 

-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design

Responsibilities :

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI

- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords

- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for :

- 3 to 7 years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Strong communication, project management and problem-solving skills

About Uber9 Business Process Services Pvt Ltd

India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7


About Vakilsearch


Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.


Visit us on www.vakilsearch.com

Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms


Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.

Founded
2012
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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