Business Developer

Role Summary:

Join our dynamic team as a LinkedIn/Google PPC Specialist, where you will manage, optimize, and grow our PPC strategy and execution across major platforms, particularly LinkedIn and Google Ads. This role involves campaign setup, day-to-day management, and tracking performance to maximize ROI.

Responsibilities:

-Launch and optimize various PPC campaigns across digital platforms.

-Oversee accounts on search platforms (e.g., Google AdWords, LinkedIn).

-Monitor budget and adjust bids to gain better ROI.

-Track KPIs to assess performance and pinpoint issues.

-Produce reports for management on the performance of campaigns.

Requirements:

-Proven experience as a PPC Manager or Digital Marketing Specialist.

-Experience in data analysis and reporting.

-Knowledge of SEO and digital marketing concepts.

-Familiarity with multiple platforms (e.g. AdWords, Bing etc) is preferred.

-Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).

-It would be preferable to have some experience in a similar industry as us.

Requirements

Experience:

• 5-8 years of working experience in ML/Data science preferably from remote sensing background.
• Experience in leading a team of both data scientist and machine learning engineers to solve challenging problems preferably in the Infrastructure and Utilities domain using geospatial & remote sensing data.
• Statistical knowledge along with great proficiency in python
• Strong understanding and implementation experience of predictive modeling algorithms such as regressions, time series, neural networks, clustering, decision trees and heuristic models, with familiarity dealing with tradeoffs between model performance and business needs
• Experience combining user research and data science methodologies across multiple products within the business unit.
• Must have delivered multiple data science product(s) in production.

Minimum qualification:

• Advanced degree (MSc/PhD) in Computer Science, Economics, Engineering, Operations Research, Physics or Mathematics/Statistics preferred.

Competencies:

• Fantastic communication skills that enable you to work cross-functionally with business folks, product managers, technical experts, building solid relationships with a diverse set of stakeholders.
• The ability to convey complex solutions to a less technical person.
• Vast analytical problem-solving capabilities & experience.
• Bias for action.

Job[er1]  Description: Content Creator 

Position Overview:

We are seeking a dynamic and creative Content Creator who excels in video production, trend research, editing, and speaker coordination. The ideal candidate will also collaborate with Digital marketer & content writer to develop and distribute engaging content across multiple platforms, ensuring a consistent brand voice and audience engagement.

Key Responsibilities:

Video Production and Editing

·      Plan, shoot, and edit high-quality videos tailored for various platforms (e.g., Instagram, LinkedIn, YouTube).

·      Ensure videos align with the brand’s message and target audience.

·      Optimize video content for platform-specific algorithms.

·      Research and Trend Analysis

·      Conducts A/B testing to analyze video reach and performance metrics.

·      Ensures all content aligns with the policies and guidelines of Mental Health First Aid India (MHFA).

·      Stay up to date with trending topics, viral content, and industry-specific developments.

·      Leverage trends to create timely and relevant content.

·      Speaker Coordination

·      Book and coordinate with speakers, influencers, or subject matter experts for video shoots or events.

·      Manage schedules, logistics, and contracts related to speaker availability.

Content Collaboration and Distribution

·      Support Content Writer and Marketing team in brainstorming and writing engaging, audience-focused materials.

·      Distribute content effectively across platforms like social media, blogs, newsletters, and websites.

·      Possesses the skills to interpret and create content based on reports provided by the digital marketing team.

·      Creative Input and Strategy

·      Contribute to the overall content strategy by providing innovative ideas for storytelling and campaigns.

·      Ensure consistency in tone, style, and branding across all content.

Skills and Qualifications:

·      Proven experience in video production, editing, and content creation.

·      Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and mobile editing tools (e.g., CapCut, InShot) for quick and spontaneous content creation.

·      Familiarity with social media platforms, content management tools, and analytics.

·      Ability to research and identify trending topics and integrate them into content.

·      Excellent organizational and communication skills to manage schedules and collaborations.

·      Basic understanding of social media algorithms and digital marketing principles.

·      A team player with a proactive attitude and the ability to multitask.

Preferred Qualifications:

·      Background in marketing, communications, or a related field.

·      Experience working with speakers, influencers, or managing partnerships.

·      Knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.

Location: On-site

Employment Type: Full-Time

Join us to create impactful content that drives engagement and builds meaningful connections!

 [er1]@hr Pls consider this JD for recruitment 

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