Software Sales - Sales Tools and Marketing

Core Skills

• Strong knowledge of PHP + WordPress (hooks, APIs, custom development)
• Hands-on experience with page builders like Elementor, Divi, WPBakery
• Experience with Shopify Liquid and Admin API
• Good understanding of JavaScript (ES6+) and API integration
• Familiar with MySQL, Git, and deployment workflows
• Exposure to AI tools/APIs like OpenAI

Good to Have

• WooCommerce customization experience
• Shopify app integrations
• Basic understanding of performance optimization (Core Web Vitals)

Marketing Manager / Sr. Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on-  from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
• Take full accountability for marketing-sourced and influenced pipeline
• Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
• Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)

• Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
• Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
• Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
• Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment

• Directly manage and mentor SDRs / outbound team members
• Own top-of-funnel performance (meetings, responses, pipeline)
• Collaborate closely with SDRs on messaging, targeting, and campaign execution
• Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)

• Design and execute ABM programs for high-value target accounts
• Partner with Sales to define account lists and engagement strategies
• Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
• Track account progression and pipeline impact

5. Lifecycle Marketing

• Own lifecycle journeys across lead nurturing, activation, and re-engagement
• Build automated workflows to move leads across funnel stages
• Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)

• Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
• Be hands-on with cold outreach (email + calling) where required
• Continuously test messaging frameworks, hooks, and value propositions
• Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM

• Own positioning, messaging, and value proposition for key products and use cases
• Lead GTM initiatives in collaboration with Product and Sales teams
• Translate product capabilities into compelling narratives for target audiences
• Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development

• Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
• Own list building, segmentation, and enrichment strategies
• Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking

• Track and report on pipeline contribution, campaign performance, and ROI
• Maintain clear visibility into weekly progress, learnings, and next steps
• Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success

• Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
• Marketing-sourced and influenced revenue
• Number of qualified meetings / SQLs generated
• Conversion rates across funnel stages
• Campaign ROI and channel efficiency
• SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters

This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation

• Competitive salary aligned with B2B SaaS benchmarks
• Strong performance-linked incentives tied to pipeline and revenue outcomes

Role: Lead Salesforce Developer (Conga Composer & Docusign)

Shift Timings: 4:30 AM to 12:30 AM

Experience: 6+ Years

Location: Remote

Job Responsibilities: 

·      The Salesforce Developer role requires an in-depth understanding of enterprise IT software deployment and life cycle.

·      Solid understanding of and detailed experience with Salesforce architecture and API. Proficiency in Salesforce Lightning components, Apex, Visualforce, SOQL, and SOSL.

·      Proven experience as a Salesforce Developer with expertise in Conga Composer and Docusign. 

·      Design and develop solutions using Conga Composer for automated document generation. Configure and develop Docusign workflows to meet business requirements and compliant e-signature processes.

·      Experience with web technologies such as HTML, CSS, JavaScript, and frameworks like Aura and LWC (Lightning Web Components).

·      Solid Experience with Knowledge of Salesforce integration tools and techniques (REST, SOAP, APIs).

·      Proven experience as a Salesforce Communities Developer with a strong understanding of Salesforce Community Cloud and Sales Cloud.

·      Release processes for complex integrated enterprise application knowledge is a plus. Participate in the feature delivery process from beginning to end, including documentation, system operational tasks, and declarative application development work.

·      Leverage Agile methodologies for development.

·      Assist with the development and deployment of training and training materials and demo new functionality to stakeholders.

·      Provide dedicated team support focused on finding ways to be more efficient through continuous process improvement.

• Design technical specifications for RPA (Automation Anywhere) that meets the requirements and handled all the non functional requirements of concurrency, scalability, security requirements, restart and recovery.
• Develops and configures automation processes as per the technical design document to meet the defined requirements. Works on the coding the more complicated automations or reusable components, and delegates and mentors junior developers for the less complex components.
• Develops new processes/tasks/objects using core workflow principles that are efficient, well structured, maintainable and easy to understand.
• Complies with and helps to enforce design and coding standards, policies and procedures.
• Ensures documentation is well maintained.
• Ensures quality of coded components by performing thorough unit testing.
• Works collaboratively with test teams during the Product test and UAT phases to fix assigned bugs with quality.
• Reports status, issues and risks to tech leads on a regular basis
• Improves skills in automation products by completing automation certification.
• Mentors junior developers and performs code reviews for quality control.

Additional Information

•  5- 8 years of IT experience and having good understanding of programming concepts.  Should be from a programming background on any coding language (.Net, Java).
• Working experience in RPA for a minimum of 2 years and having project experience of a minimum 3 RPA implementations.
• Understands development methodology and lifecycle
• Should be trained on RPA tools (Automation Anywhere).
• Self-motivated, team player, action and results oriented.
• Well organized, good communication and reporting skills.

How would you leverage your technical expertise to create extraordinary impact for our clients?

ThoughtWorks is a global software consultancy with an aim to create a positive impact on the world through technology. Our community of technologists thinks disruptively to deliver pragmatic solutions for our clients' most complex challenges. We are curious minds who come together as collaborative and inclusive teams to push boundaries, free to be ourselves and make our mark in tech.

Our developers have been contributing code to major organizations and open source projects for over 25 years. They’ve also been writing books, speaking at conferences and helping push software development forward, changing companies and even industries along the way. 

You could influence the digital strategy of a retail giant, build a bold new mobile application for a bank or redesign platforms using event sourcing and intelligent data pipelines. You will use the latest Lean and Agile thinking, create pragmatic solutions to solve mission-critical problems and challenge yourself every day.

For a team to thrive, it needs active collaboration and room for healthy, respectful debate. Senior Developers are the technologists who cultivate this environment while driving teams toward delivering on an ambitious tech vision and acting as mentors for more junior-level consultants. They leverage their deep technical knowledge to solve more complex business problems and actively assess their team’s health, code quality and nonfunctional pipelines. 

You’ll spend time on the following:

• You will use continuous delivery practices to deliver high-quality software as well as value to end customers as early as possible.
• You will work in collaborative, value-driven teams to build innovative customer experiences for our clients
• Create large-scale distributed systems out of microservices
• You will apply the latest technology thinking from our tech radar to solve client problems
• Efficiently utilize DevOps tools and practices to build and deploy software
• You will lead or take part in the entire cycle of software consulting and delivery from ideation to deployment and everything in between
• You will act as a mentor for less-experienced peers through both your technical knowledge and leadership skills 

Here’s what we’re looking for:

• You have at least 5 years of experience with two or more development languages such as Java, C#, or Ruby
• You can skillfully write high-quality, well-tested code and you are comfortable with Object-Oriented programming
• Presence in the external tech community: you proactively share your expertise with others via speaking engagements, contributions to open source, blogs and more
• Comfortability with Agile methods, such as Extreme Programming (XP), Scrum and/or Kanban
• You enjoy influencing others and always advocate for technical excellence while being open to change when needed 
• You’re willing and able to commit to travel to client sites in order to solve their business problems
• You’re resilient in ambiguous situations and can approach challenges from multiple perspectives
• Bonus points if you have working knowledge of cloud technology such as AWS, Azure, Kubernetes and Docker