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Associate Director/Senior Manager Social Listening & Insights
Posted by Karthik Bv

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Locations

NCR (Delhi | Gurgaon | Noida)

Experience

4 - 6 years

Salary

INR 6L - 8L

Skills

Social Media Analytics
Social Media Listening & Insights
Data Analytics
Customer Relationship Management (CRM)
Search Analytics
Social Media Tools
Social Media strategy
Command Center

Job description

Responsibilities •Develop a social insights strategy and vision that provides a holistic view of the impact of social media to other parts of the business. •Identify relevant platforms and tools necessary to deliver rich analytics and insights and lead the deployment of these platforms with key stakeholders. •Work with social strategists, paid social and community management teams to integrate all social data into one database. •Define and manage a social analytics framework in partnership with key stakeholders at the client’s end. •Manage social KPIs and benchmarks for all reporting, including ad-hoc, ongoing, and integrated marketing reports to discover insights that will impact business decisions. •Monitor the client brand against competitors and beacon brands within the social space using key KPIs and benchmarks to identify new marketing and business opportunities. •Define the strategy and process to identify advocates and detractors and work with a cross-functional team to define engagement and content strategies. •Leverage social listening to develop key KPIs and benchmarks on integrated marketing campaigns. •Monitor the social space to uncover actionable insights and identify key themes for line of business partners. •Create and manage the ongoing content and campaign analysis and best practices to optimize future editorial and campaign strategies. •Partner with technology team to identify data integration opportunities including CRM, database and tech tool integrations •Monitor and provide executives ongoing trends within the social listening space •Manage social listening analysts and the evolution of the social insights team. •Mature Client’s social visualization capabilities and deploy command center screens to other sites. Website: https://www.autumnworldwide.com/

About the company

Autumn Worldwide is a Social Media & Digital Marketing agency that covers Social Media Marketing, Listening, Digital Outreach, Reputation Management & Media Buying

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