Lead - UX Research / Analytics (Customer Experience,App/Web To

Strong Lead / Manager - Product Design (UI/UX) Profile

Mandatory (Experience 1): Must have 7+ years of total professional experience, of which at least 5+ years should be in UI/UX Design roles.

Mandatory (Experience 2): Must have hands-on experience across the full product design lifecycle — from rapid prototyping through final hand-off — for both web and mobile applications

Mandatory (Experience 3): Must have 1+ year of experience in team leading with managing and overseeing design for high-impact consumer products

Mandatory (Skill 1): Must have exceptional UI skills combined with deep mastery of UX, with demonstrated ability to deliver world-class visual and interaction design across web and mobile platforms

Mandatory (Skill 2): Must have proven expertise in building and evolving scalable design systems and UI patterns that ensure brand parity and consistency across platforms

Mandatory (Skill 3): Must have proficiency in industry-standard tools — Figma, Principle, and Adobe Suite

Mandatory (Stakeholder Management): Must be comfortable partnering directly with C-suite / executive leadership, Product, and Engineering leaders — with the ability to clearly articulate complex design challenges to non-design stakeholders and influence product direction through user-centric logic and data-driven insights

Mandatory (Portfolio): Must have a comprehensive portfolio showcasing elite visual design, design system work, and evidence of leading teams and solving large-scale product problems for consumer products

Mandatory (Education): Must hold a formal degree in Design (HCI, Interaction Design, Visual Communication, or equivalent) from a premier global institution / Tier-1 design college

Mandatory (Company) - B2C product companies

“If you can't explain it to a six year old, you don't understand it yourself.” If you live by this statement, you might be the one we are looking for. We at LogiNext believe that Information experience is a big part of the Customer Experience.

LogiNext is looking for a prolific and talented technical content creator to contribute to our vision of delivering the best information experience with great content. Your role will involve understanding the details of and around the product and articulate them in clear, concise and illustrated manner. This role requires a high level of creativity and attention to detail. You must be able to distil complex information into clear, concise text.

You must have a sound experience with Enterprise SaaS products & knack and love for writing, a comprehensive understanding of the technical products, and experience in blogging to achieve business goals.

Responsibilities:

Collaborate with developers, designers, product managers, marketers, subject matter experts and other influencers to obtain an in-depth understanding of the product and the documentation requirements Determine the needs of end users of technical documentation and work closely with technology and business team to make products easier to use. This involves Feature Guides, FAQs, Onboarding Guides, Help Documentation, Troubleshooting Guides, Training Manuals, Release Notes and other documentation Design infographics, develop feature walkthrough videos and other engaging content to impart product knowledge to various stakeholders Audit and update the content regularly to ensure relevance with incremental product feature releases, customer use cases, support issues and other internal developments Execute the Content Calendar by building and delivering on the roadmap set by the management Work closely with the creative teams to represent the content in the most suitable visual format Suggest ways to further improve the quality of the documentation

Requirements:

Bachelor’s/Master’s degree in Computer Science or Information Technology, Arts or Communication 4 to 7 years of experience in technical content writing for SaaS products Exceptional technical writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content Demonstrable active presence in online communities such as blogs, discussion forums, LinkedIn articles, Tweets, Quora answers Ability to quickly grasp complex technical concepts and make them easily understandable to users in the form of text, images, videos, infographics Ability to identify issues, challenges, and gaps associated with the content Ability to understand briefs and translate briefs into high-quality product collaterals Passion for technology, communication and strong understanding of the industry and organization’s mission Basic understanding of web technologies and programming languages to publish viral tech blogs Excellent command over written and verbal communication Adept at Multitasking, creative thinking and working independently

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

1. Create all graphical requirements to support Paid Ads, Social Media, SEO, Email Marketing efforts and offline ads - brochures, flyers etc.
2. Includes work like creating single image ads/carousel ads for FB/Instagram/LinkedIn Ads, creating video ads for YouTube/Facebook Ads, Emailer designs, basic UI design for landing pages, website images/banners etc, create brochures, flyers etc for offline ads
3. Tool Knowledge: Any vector design tool, any video editor etc. Adobe Illustrator, Adobe Photoshop/Creative Suite, Final Cut Pro, Adobe Premiere, Adobe Indesign, Invisio etc.