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Customer Acquisition & Engagement Manager
Customer Acquisition & Engagement Manager
ekincare's logo

Customer Acquisition & Engagement Manager

Kiran Kalakuntla's profile picture
Posted by Kiran Kalakuntla
2 - 3 yrs
₹6L - ₹9L / yr
Hyderabad
Skills
B2B marketing
Digital marketing
SaaS marketing
Content Marketing
Email Marketing
Lead Generation
Search Engine Optimization (SEO)
DO NOT APPLY IF YOU ARE NOT WILLING TO RELOCATE TO HYD, ARE NOT IN THE SALARY BRACKET, HAVE RELEVANT EXPERIENCE. - Own and drive the Digital Marketing strategy. He/ She will execute the overall strategy spanning organic acquisition, social media strategy that extends the reach of eKincare and builds brand awareness - Drive customer acquisition, retention and engagement - B2C and B2B - Ensure continuous and optimized presence on online platforms - social media, Industry forums, etc - Drive eKincare social media presence across relevant channels - Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels Responsibilities: - Build and own the Digital marketing strategy - Build the online brand leadership based on the Brand Values - Design and Drive process for ensuring relevant, quality content is being prepared, and in synergy with the organic acquisition strategy - Drive strategy performance; Periodic Monitoring, analysis of results and measurement metrics - Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects Skills and Competencies: - Minimum of 2-4 years of Professional experience in Digital marketing including Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Social Media Marketing, Web Analytics, and Email marketing - Should have led Digital Marketing efforts, aimed at driving online acquisitions through organic and inorganic campaigns - Proficient in SEO Tools, Google, Webmaster, UberSuggest, Optimizely, Crazy Egg, Link Detox, Google Analytics, SEMRush, SECockpit - Expertise in social media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy - Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About ekincare

Founded :
2014
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding
About
eKincare is a smarter way to manage your medical history, lab reports and diagnose chronic diseases early
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Connect with the team
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Swati Singh
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Aniket Mitra
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Kiran Kalakuntla
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Srikanth Samudrala
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Divya Sri
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Paridhi Mehra
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Rajrupa Roy
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Gayathri Karamala
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ArjunAnand
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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