Similar jobs
Role Description
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
- Digital Marketing and Online Marketing skills
- Social Media Marketing skills
- Web Analytics skills
- Strong experience in PPC management
- Ability to collaborate and communicate with cross-functional teams
- Knowledge of SEO and SEM principles
- Experience with Google Analytics, AdWords, and social media analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field
CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.
Selected intern's day-to-day responsibilities include:
1. Handle on-page and off-page SEO activities.
2. Perform keyword research to optimize existing content and uncover new opportunities.
3. Handle link development tasks for websites to get the website in top positions in search engines.
4. Promote websites/services with the help of available social media sites.
5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.
6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.
7. Timely report generation to present metric for month-on-month comparison of efforts versus.
8. Plan and write the SEO strategy.
9. Provide ongoing client support for SEO strategy.
10. Being up-to-date with the latest SEO initiatives in the market.
Responsibilities
- Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyses content marketing metrics and make changes as needed.
- Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
- SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
- Excellent verbal and written communication skills
Qualifications
Any Graduate/Post Graduate
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Digital Marketing - Head, you will be responsible for Handling and guiding various digital marketing activities which include but are not limited to, SEO, PPC, Social Media Marketing, Content Marketing, Affiliated marketing etc. and also overseeing and guiding the overall digital campaign management.
What you will do:
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns, and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
What you need to have:
- 4 plus years of demonstrated track record of developing senior-level client relationships.
- Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
- Strong relationship management skills.
- Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/interactive marketing problems.
Responsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points to your performance.
Collaborate with the Creative Services team on digital or print needs for each event.
Capture event content for social media channels when applicable.
Make sales outreach via phone, in-person and via email
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points