Digital Media Buyer

As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.

What you will do:

• Creating & Managing of Advertising/ Marketing Campaign
• Optimizing the campaigns for best results and Driving growth for the company.
• Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
• Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
• Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
• Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
• Running analysis for improving ROIs of advertising.
• Creating Analytical models to generate better performance.
• Evaluating various marketing strategies and creating an alternative path for better results.