Social media Manager

About the Role

We are looking for a results-driven SEO Marketing Executive with 2+ years of experience in SEO, SMO, and paid advertising campaigns. The ideal candidate should have hands-on expertise in WordPress, digital marketing tools, and paid ads (Meta Ads, Google Ads, PPC) to drive traffic, improve online visibility, and generate qualified leads for our Web-based projects.

Key Responsibilities

Plan and execute SEO strategies (On-page, Off-page, and Technical SEO).

Perform keyword research, competitor analysis, and content optimization.

Build high-quality backlinks and improve search engine rankings.

Manage SMO (Social Media Optimization) and handle daily posting, engagement, and community growth across platforms (Facebook, Instagram, LinkedIn, Twitter/X, etc.).

Run Paid Ad Campaigns (Meta Ads, Google Ads, Promotional Ads, PPC) to drive conversions.

Monitor campaign performance, optimize ad spend, and prepare performance reports.

Manage and update websites using WordPress (or other CMS tools).

Integrate analytics tools (Google Analytics, Search Console, Tag Manager) and track performance metrics.

Collaborate with content writers, designers, and developers to ensure SEO & marketing best practices.

Stay updated with the latest SEO, SMO, and Digital Marketing trends.

Requirements

Bachelor’s degree in Marketing, IT, Communications, or related field.

2+ years of proven experience in SEO & Digital Marketing.

Strong knowledge of SEO (on-page, off-page, technical) and SMO strategies.

Hands-on experience with Paid Ads (Meta Ads, PPC, Google Ads, Promotional Ads).

Proficiency in WordPress and knowledge of other CMS tools (Wix, Webflow, Shopify, etc.).

Expertise with SEO & marketing tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Tag Manager, Search Console).

Good understanding of HTML, CSS, and basic JavaScript (preferred).

Strong analytical, problem-solving, and communication skills.

Good to Have

Experience in Web3/Blockchain or tech-based projects.

Knowledge of content marketing and email campaigns.

Creative mindset for running promotional campaigns.

• A bachelor’s degree in Computer Science or a related field.
• 5-7 years of experience working as a hands-on developer in Sybase, DB2, ETL technologies. 
• Worked extensively on data integration, designing, and developing reusable interfaces Advanced experience in Python, DB2, Sybase, shell scripting, Unix, Perl scripting, DB platforms, database design and modeling.
• Expert level understanding of data warehouse, core database concepts and relational database design.
• Experience in writing stored procedures, optimization, and performance tuning Strong Technology acumen and a deep strategic mindset.
• Proven track record of delivering results 
• Proven analytical skills and experience making decisions based on hard and soft data
• A desire and openness to learning and continuous improvement, both of yourself and your team members.
• Hands-on experience on development of APIs is a plus 
• Good to have experience with Business Intelligence tools, Source to Pay applications such as SAP Ariba, and Accounts Payable system Skills Required
• Familiarity with Postgres and Python is a plus

A B.Tech/M.Tech in Computer Sc, a SDE should have 1-3 years of experience in SW solution development. We are specifically looking for a SDE who:

• is highly proficient in Java Coreand Spring boot applications including making high quality, highly performing code under JVM environment. 
• has good working knowledge in design of n-Tier databases (Postgres, NoSQL DBs e.g. Cassandra/MongoDB)
• has worked in agile development environment under open source gitlab including testing, change management
• is highly proficient in OOD, extensibility, usability, understand data pre-processing
• has exposure to full life cycle of product implementation and deployment of enterprise products driving a subsystem including development under gitlab or github.
• [Desirable] Ability to optimize an ML solution for accuracy and scale
• [Desirable] has experience in working with Advanced Java

Execute projects: Exceptional quality

Plan collaboratively: Detailed project

Liaise with clients: Manage expectations

Supervise projects: Ensure & maximize efficiency

Maintain standards: Conduct reviews

Generate reports: Data insights

Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

About us

Aura is a state-of-the-art platform for Web3 gaming. We cater to gamers as well as gaming studios and offer a host of features (check auranft.co) at Aura, all aimed at simplifying and enhancing the user experience in web3. 

We’ve just launched 100+ games on our marketplace that’s built on Polygon, Ethereum and Binance blockchains and have games like Metasoccer, ZedRun, Decentral Games on board, all belonging to different gaming genres like Digital Horse Racing, Trading Cards, PvP, MMORPG and more.

Location: Remote

Role and Responsibilities

• Have the ability to regularly write high quality, authentic long-form content such as blogs, articles and case studies about web3 games, trends & new updates. It needs to be well-researched, fact-checked, crisp and engaging.
• Build a hub of reading material for the 100+ games on Aura. 
• Work with the marketing team under the guidance of the marketing head and senior team members.
• Be able to simplify web3 gaming terms, gameplays, and put them across in a way that is easy and entertaining to read.
• Proofread and edit every content piece before taking it live.
• Update gaming content as and when the trends change, and new updates from existing games’ releases, periodically.
• Create SEO optimised content with relevant keywords in collaboration with our growth hacker.
• Coordinate with the designers to illustrate your content.
• Important note: You often have to play the web3 games available on our marketplace and write content based on that.

What do you need to apply for this position?

• Good command of the English Language
• Good storytelling skills
• The ability to create original pieces of content
• Interests in gaming, specifically in web3 gaming is a plus

• Build, Train and Test multiple CNN models.
• Optimizing model training & inference by utilizing multiple GPUs and CPU cores.
• Keen interest in Life Sciences, Image processing, Genomics, Multi-omics analysis
• Interested in reading and implementing research papers of relevant field.
• Strong experience of Deep Learning frameworks TensorFlow, Keras, PyTorch.
• Strong programming skills in python and experience of Ski-Learn/NumPy libraries.
• Experience of training of Object detection Models like YOLOv3/Mask CNN and semantic segmentation models like DeepLab, Unet etc.
• Good understanding of image processing and computer vision algorithm like watershed, histogram matching etc.
• Experience of cell segmentation and membrane segmentation using CNNs (Optional)
• Individual Contributor

• Experience with image processing
• Experience required : 2-10 Years
• CTC :15-40 LPA
• Good python programming and algorithmic skill.
• Experience with deep learning model training using any known framework.
• Working knowledge of the genomics data in R&D

• Understanding of one or more omics data types (transcriptomics, metabolomics, proteomics, genomics, epigenomics etc.)
• Prior work experience as a data scientist, bioinformatician or computational biologist will be a big plus