DIGITAL MARKETING INTERN

About Yocket

Established in 2015, Yocket is India's largest and most active online platform for international education. We connect students with top global universities and provide expert services, including counseling, test preparation, visa assistance, and education loan support. We've helped over 10 lakh students and facilitated education loans worth ₹1,500 Cr+ through partnerships with 12+ lenders including HDFC, Avanse, Incred, and Leap Finance.

Role & Responsibilities

• Direct sales to students and their parents to promote premium counseling services.
• Understand student profiles and recommend suitable international education solutions.
• Build rapport with potential clients through calls, WhatsApp, emails, and webinars.
• Make outbound calls and follow up diligently on all leads and inquiries.
• Use CRM tools to maintain accurate records and manage the sales pipeline.
• Attend virtual events, and travel to physical events such as seminars and webinars when required.
• Meet and exceed sales targets set by the organization.

Requirements

• 0–1 year of experience in sales (internship or full-time).
• Bachelor's degree or equivalent.
• Strong communication skills – both written and verbal.
• Organized, detail-oriented, and proactive in follow-ups.
• Familiarity with CRM tools is a plus.
• Open to working on weekends and in a fast-paced, target-driven environment.

Benefits

• Medical insurance coverage for employees and their families.
• Access to psychological counseling for mental well-being.
• Flat hierarchy – no “boss culture”; instead, collaborative mentoring.
• Exposure to global education domain and fast-track growth opportunities.
• Skills:- Salesforce and Customer Relationship Management (CRM)

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Role: Principal Software Engineer

We looking for a passionate Principle Engineer - Analytics to build data products that extract valuable business insights for efficiency and customer experience. This role will require managing, processing and analyzing large amounts of raw information and in scalable databases. This will also involve developing unique data structures and writing algorithms for the entirely new set of products. The candidate will be required to have critical thinking and problem-solving skills. The candidates must be experienced with software development with advanced algorithms and must be able to handle large volume of data. Exposure with statistics and machine learning algorithms is a big plus. The candidate should have some exposure to cloud environment, continuous integration and agile scrum processes.

Responsibilities:

• Lead projects both as a principal investigator and project manager, responsible for meeting project requirements on schedule

• Software Development that creates data driven intelligence in the products which deals with Big Data backends

• Exploratory analysis of the data to be able to come up with efficient data structures and algorithms for given requirements

• The system may or may not involve machine learning models and pipelines but will require advanced algorithm development

• Managing, data in large scale data stores (such as NoSQL DBs, time series DBs, Geospatial DBs etc.)

• Creating metrics and evaluation of algorithm for better accuracy and recall

• Ensuring efficient access and usage of data through the means of indexing, clustering etc.

• Collaborate with engineering and product development teams.

Requirements:

• Master’s or Bachelor’s degree in Engineering in one of these domains - Computer Science, Information Technology, Information Systems, or related field from top-tier school

• OR Master’s degree or higher in Statistics, Mathematics, with hands on background in software development.

• Experience of 8 to 10 year with product development, having done algorithmic work

• 5+ years of experience working with large data sets or do large scale quantitative analysis

• Understanding of SaaS based products and services.

• Strong algorithmic problem-solving skills

• Able to mentor and manage team and take responsibilities of team deadline.

Skill set required:

• In depth Knowledge Python programming languages

• Understanding of software architecture and software design

• Must have fully managed a project with a team

• Having worked with Agile project management practices

• Experience with data processing analytics and visualization tools in Python (such as pandas, matplotlib, Scipy, etc.)

• Strong understanding of SQL and querying to NoSQL database (eg. Mongo, Casandra, Redis

• 3 - 5 years of progressive IT experience with a minimum of 1+ years in building Ruby on Rails Web applications and RESTful API endpoints
• Proficient with scripting languages, specifically Python and Bash
• Experience in Object Oriented Java Script.
• Must have Linux command line experience.
• Good experience in developing and integrating reliable REST web services.
• Possess good communication, organizational and creative thinking skills.
• Multi-tasking individual that likes to work both in a team environment and individually
• Excellent technical abilities, leadership, decision making, and adaptability to new technology
• Good knowledge of Agile processes and practice
• Team player

 Responsibilities for Content Writer

• Research and analyze top SEO content topics 
• QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
• Research and write long-form content on various relevant topics
• Publish content on various platforms and analyze traffic performance
• Research and evaluate competitor marketing with a focus on content
• Write attractive Blogs, Articles and Comments.
• Plan and execute various SEO tasks

Job Description:

Excellent Java development skills using J2EE, J2SE, Servlets, JSP, JDBC, Java, Spring, Springboot, Hibernate, Microservices, Webservices, Extensive experience designing, developing RESTful APIs, coding experience with either Java/J2EE/Spring, Good SQL knowledge

Required experience in Core Java, Spring, Springboot, Hibernate, Microservices, rest services

Able to understand SDLC process, Extensive experience designing and, developing RESTful APIs, Extensive coding experience with either Java/J2EE/Spring

Qualification Any Graduate

• Sound knowledge in controller design and analysis.
• Good understanding in optimisation based control algorithms.
• Experience with implementing PID controller for various unstable system.
• Experience with vehicle modelling and analysis.
• Good understanding of implementation/debugging/testing model and control algorithms.
• Candidate should have experience in programming concepts like OOPS in C++ and Python with robust and efficient coding.
• Experience in Matlab/Simulink, Stateflow.
• Good understanding in code generation, implementation and testing for real time intergration embedded system.

• Algorithm development for different control features.
• Testing of algorithm architecture along with tuning and validation.
• Working with simulation team to integrate and test models and algorithms into simulation environment for rapid development and validation.
• Tuning and validation of plant models to emulate real physical systems’ behaviour
• Co-ordination with other departments to maintain consistency and compatibility in department stack.

• ROS and ROS2 experience
• Vehicle dynamics modelling and simulation.
• Experience with version control using Git.

• Health Insurance
• Employee Stock Options
• Work from Home
• Flexible work hours
• Monthly Team outings and events
• Budget for up-skilling
• Flexible vacation