Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Subodh Popalwar
Software Engineer, Memorres
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Cygnet has Offices in India (Ahmedabad), Mumbai, Pune, Delhi, USA, UK, South Africa and is expanding its wings to achieve PAN India Development centers/business centers in the coming few years.
The Cygnet is a member of NASSCOM, AMA, FICCI, CII, GESIA, and Indo-American chamber of commerce. Microsoft Certified Gold Partner, Intel software partner, CMMI Level 3, ISO 9000:2008, ISO27001:2005, with Nearly 1000+ Employee Strength For more details please visit www.cygnet-infotech.com
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