
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

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This is a must requirement.
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Collaborate with cross-functional teams to define, design, and ship new features.
Work on bug fixing and improving application performance.
Continuously discover, evaluate, and implement new technologies to maximize development efficiency.


1. Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle. |
2. Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions. |
3. Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code. |
4. Prepares and installs solutions by determining and designing system specifications, standards, and programming. |
5. Provides information by collecting, analyzing, and summarizing development and service issues. |
6. Design, develop and implement new integration. |

Software engineering - Bengaluru and remote
Description:
Building products at BiCSoM is about turning dreams and ideas into lovable technology and design solutions. As a mindful member of the BiCSoM team you will create rule-breaking backend systems for mobile applications and websites using Php, Laravel, Lumen, MySQL, PostgresSQL and AuroraDB. Large number of people across the globe use our products everyday, we take pride in wearing ‘Made with love in India’ on our sleeves.
Requirements:
What are we looking for?
- We expect you to have your domain knowledge of Php, MySQL, AuroraDB, PostgresSQL, Laravel, Lumen, REST APIs and AWS based scalable backend development
- There are few skills which you need to have from get-go:
- You are a problem solver, polite and someone who values team members and customers
- You respect time and understand, lost time never comes back
- You have the ability to explain your algorithms and solutions and understand how to ask questions with respect to mobile app development and web development scenarios
- You are a smart and energetic talent from engineering and computer science background
- Based on the situations you can contribute individually or work with team and make work productive and fun
- In terms of day to day work, for 4-5 years you should have done the following:
- At least 8 to 10 live projects in Laravel, Lumen
- Handled team of 2 to 3 developers on Php
- Thorough understanding of MVC framework in Php using Laravel and Lumen
- Writing backend code with SOLID principle
- Unit testing of your code with Travis CLI
- Hands on experience with MySQL and PostgresSQL
- Rock solid understanding of Blade template engine
- Collaborative development with BitBucket or GIT and handling of code merge conflicts
- Documenting backend code and APIs using Swagger
- Expert Knowledge of code deployment on AWS is a must
- Knowledge of NoSQL will be an added advantage
- Expert in Linux, and understanding of Ubuntu OS
Other information:
- Work location: Bengaluru city and Remote
- Working days - 6 days a week
Welcome to BiCSoM careers:
BiCSoM Technologies Private Limited is committed to breakthrough innovation and success for its team members. From our mindful culture of compassion and wisdom to passionate customer success philosophy, this is one awesome place to work! So come and experience what it takes to build digital products which are loved by millions of users across the globe. You will find speed, agility, fun and supportive culture where we are responsible for each other’s success.
- BiCSoM is a registered startup under the Startup India initiative of Government of India and a DIPP registered MSME
- BiCSoM was recognized as one of the top AR/VR startups in India in 2018 in DCB Bank innovation carnival

