
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

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About AbleCold Logistics: (www.ablecold.com)
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Remote | Chennai | Hyderabad | Bangalore
Tiger Analytics is a global AI and analytics consulting firm. With data and technology at the core of our solutions, our 2800+ tribe is solving problems that eventually impact the lives of millions globally. Our culture is modeled around expertise and respect with a team-first mindset. Headquartered in Silicon Valley, you’ll find our delivery centers across the globe and offices in multiple cities across India, the US, the UK, Canada, and Singapore, including a substantial remote global workforce.
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Curious about the role? What your typical day would look like?
As a Lead - Application Engineer, you will work with our Application Engineering team on designing and developing web applications.
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You are important to us, let’s stay connected!
Every individual comes with a different set of skills and qualities so even if you don’t tick all the boxes for the role today, we urge you to apply as there might be a suitable/unique role for you tomorrow.
We are an equal-opportunity employer. Our diverse and inclusive culture and values guide us to listen, trust, respect, and encourage people to grow the way they desire.
Do Your Thng
Role : Django Developer
JOB DESCRIPTION
DYT - Do Your Thing, is an app, where all social media users can share brands they love with their followers and earn money while doing so! We believe everyone is an influencer. Our aim is to democratise social media and allow people to be rewarded for the content they post. How does DYT help you? It accelerates your career through collaboration opportunities with top brands and gives you access to a community full of experts in the influencer space.
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QUALIFICATIONS
- 1-3 years of experience as a backend developer
- At least one product build and published
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You’ll be our: Application Developer
You’ll be based at: IBC Knowledge Park, Bengaluru
You’ll be Aligned with: Application Development Lead
You’ll be the member of:VehicleSoftware Team
What you’ll do at Ather:
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You will be developing the various Applications for the cloud to process data connecting with the vehicle
-
You shall work with the Lead and product team to define and deliver features.
-
Be part of the Agile team, to define Sprint work content definition.
-
Work with cross functional teams to drive overall feature delivery.
-
Be part of the initiatives that achieve the functional requirements of the team. Explore technical feasibility of solutions, propose and evaluate tech stacks.
-
Performance tuning and benchmarking of the features
Here’s what we are looking for:
-
Strong knowledge and Hands on experience with Nodejs, RestAPI, Java Script, Java Development experience in cloud based infrastructure
-
Strong fundamentals in any fullstack of your choice, OOPS concepts, Google Cloud Platform. Knowledge of Java, React, React Native, Android Native , HTML5, Firebase and Go Programming is a plus.
-
Knowledge on CI/CD pipelines, JIRA, UML, Static Code Analysis tools and Unit test framework is required
-
Knowledge on the S/W communication protocols like gRPC, HTTP, MQTT is a plus Cross platform development experience would be needed.
-
Knowledge of Cloud Based solutions would be a plus.
-
App development for a product which is beyond a mobile platform would be a plus. Experience with Telematics/Infotainment projects would be a great advantage.
-
Strong experience with Agile methodology, along with tools such as JIRA, Confluence.
-
Flashing and debugging tools experience is a plus.
You bring to Ather:
-
Bachelor’s/Master’s in computer science or any other equivalent degree
- Strong Java software development experience – with a focus on Java 8 & 9
- Experience with NoSql databases – ideally with MongoDB
- Experience implementing REST apis – ideally with JAX-RS
- Experience with Reactive Programming – ideally with RxJava
- Experience implementing unit tests
Preferred Qualifications
- Experience developing applications in fintech or established financial institutions
- Experience with microservice architectures
- Experience developing systems that can scale to large amounts of data
- Experience working in Agile Scrum
- Experience working on a globally distributed team










