Paid Media Marketing - Manager

Global E-commerce and Manufacturing.

via Shewin Media

- The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.- Provide creative copy suggestions and graphical ad templates.Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords- Keep pace with search engine and PPC industry trends and developments

We are looking for a talented Social media executive to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.Responsibilities• Perform research on current benchmark trends and audience preferences• Design and implement social media strategy to align with business goals• Set specific objectives and report on ROI• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)• Suggest and implement new features to develop brand awareness, like promotions and competitions• Stay up-to-date with current technologies and trends in social media, design tools and applications

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)

About Parakh Online Pvt. Ltd.   Parakh is a CMM Level 5 certified company.   We are a fast-paced organization whose idea is to bring a fundamental change in the current process of activities taking place in the assessment & education industry, we are making them relevant to the digital age by offering industry-specific technological solutions at affordable prices.   Our core team holds great corporate and entrepreneurial experience in managing online/offline examinations, multi-domain exposure.   We offer Software Services, IT Infrastructure Services, Online Assessment Services and Complete Institute Management solutions to our clients in the Education and Assessment Industry. We have developed a range of products to provide end-to-end examination related services to our clients. Our potential clients are Government Agencies, Academic Institutions and Corporates.   At Parakh, one is always getting an opportunity to learn and nurture, not just keeping yourself to one skill or domain. You ask for an opportunity and we are ready to help you learn and grow professionally.       Job brief We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the on-going company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mind-set and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field

Job SummaryWe are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.Responsibilities:• Design and oversee all aspects of our digital marketing department including our marketingdatabase, email, and display advertising campaigns.• Develop and monitor campaign budgets.• Drive campaigns from planning to execution and beyond to meet key performance metrics• Constantly optimize marketing activities to improve return on investment• Allocate budgets and analyze and recommend modifications to ad spends• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spendscaling tests on campaigns online and offline to identify what works best• Test new channels and trends (such asvoice search, Augmented Reality, Virtual Reality, DigitalOut of Home, etc.)• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale newcustomers• Plan and manage our social media platforms.• Prepare accurate reports on our marketing campaign’s overall performance.• Coordinate with advertising and med iaexperts to improve marketing results.• Identify the latest trends and technologies affecting our industry.• Evaluate important metrics that affect our website traffic, service quotas, and target audience.• Work with your team to brainstorm new and innovative growth strategies.• Oversee and manage all contests, giveaways, and other digital projects.Requirements:• Bachelor’s degree in Marketing or relevant field.• A minimum experience of 1-3 years in a digital performance marketing.• In-depth knowledge of various social media platforms, best practices, and website analytics.• Solid understanding of HTML, CSS, and JavaScript is required.• Highly creative with excellent analytical abilities.• Outstanding communication and interpersonal skills.• Up-to-date on the latest trends and technologies in digital marketing.

We’re looking for an analytical and creative Digital Marketing Manager who is highly analytical and can deeply empathize with our customers. You should love A/B testing, using data to make decisions, have experience using Google Analytics to drill down to conversion funnels, have experience with retention marketing (including life-cycle and trigger-based campaigns) and some form of marketing automation. You should be an excellent communicator, be persona-centric in your communication, and strive to deeply understand why customers buy our products and turn these insights into campaigns. You’ll work closely with our Product, UI, and Marketing team to accomplish your goals.     Responsibilities:   * Identify and optimize acquisition offers * A/B test and develop ad copy and creative * Optimise ads across various ad channels (Facebook, Instagram, Google Display, etc) * Optimize landing pages and conversion funnels * Plan our CRM campaigns for emailers and our app * Develop and optimize lifecycle and trigger-based campaigns (ie. onboarding, churn, etc) * Contribute to our community, social media, and other marketing strategies and planning  Qualification: * 4+ Years of digital marketing experience * Excellent English and writing skills * Google Analytics Certifications * Retention marketing experience for e-commerce or app

About us: White Panda as a platform offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement. Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive. In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally. Job Description We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done. Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation. Responsibilities: 1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns. Skills: - Excellent Communication Skills (Oral and Written) - Active participation in extracurricular activities / Leadership activities - SEO - Ability to manage projects on a fast paced environment - Candidates must possess good attention to detail - Candidates must possess the ability to prioritize tasks and must remain delivery focused - Startup or Agency Experience will be a bonus

Eating healthy is a challenge for office goers, fitness enthusiasts or people who have diabetes. we aim to provide a portfolio of healthy snack and meal replacement products which will satisfy your taste buds and also cut down on your junk intake. We are a 4yr Old company, and our products are rated highly both online and offline. We are looking for a digital marketing/social media specialist to take over our digital presence, someone who is very well accustomed to talking to people online, creating engaging content, run campaigns, measure outcomes and interact with media. an ideal person would be one who has worked with startups, and has handled/have exposure to the entire digital ecosystem. We are based in South Bangalore, a 15 min walk from metro station. We have flexible work days and timings, you can choose either coming down to office or work from remote, we can figure out the actual modalities that'll work for both of us. Requirements: 1+ Years of Experience in startups Experience in Digital Marketing Good Oral/Written English Skills Nice to Have: Photo/Video Editing

"To apply and win a free certificate register at: Registration link : https://goo.gl/XiY9WF We at Runs.com are a pioneering technology team comprising of researchers from Columbia University and Stanford University in US as well as IIT & IIM. Blockchain is a global phenomenon that is disrupting everything, just the way internet changed since early 2000. We want to educate as many Indian students as possible to learn this cutting edge technology which will be driven by our honorable speakers Dr. Arthur Langer (Director, Center for Technology Management - Columbia University) & Dr. Artit Wangperawong (PhD, Stanford University and Chief Technology Officer, runs.com ) .We request you to pass this information to help students learn new technology which will help in their career. Qualifications: Graduate in any field with good communication skills Responsibilities: Assisting the marketing manager in all tasks. Analysing the blockchain industry and working on fundraising, marketing, social media and business development. Register at https://goo.gl/XiY9WF for the first round and the students clearing this round will be contacted personally for subsequent rounds. Please note that anyone can apply and win a free certificate!"

Hi Greetings from Aptinova Business Services Pvt.Ltd, Currently we are HIRING candidates for the position of SR.Digital Marketing Executive & SEO Analyst ,with 2-6 yrs of Experience in the similar fields,if any candidate is looking for the same opportunity,please reply me with your updated CV at prasanna.va@aptinova.com or else you can reach me @9989521945,pls fill and attach the below details also in your mail, 1.Current CTC 2.Expected CTC 3.Notice Period 4.Total Years of Experience 5.Reason for changing the current job. Thanks&Regards, Prasanna.Hr. Aptinova Business Services Pvt.Ltd.