Marketing Head

Job description

• Database Design & Development:
• Design, implement, and maintain PostgreSQL databases.
• Develop efficient schemas, indexes, and stored procedures to optimize data performance.
• Backend Development:
• Develop RESTful APIs and backend services using Node.js.
• Integrate databases with backend applications for seamless data flow.
• Query Optimization & Performance Tuning:
• Optimize SQL queries for performance and scalability.
• Monitor database health and troubleshoot slow queries or deadlocks.
• Security & Compliance:
• Implement database security best practices, including role-based access control (RBAC) and encryption.
• Ensure compliance with industry standards like GDPR, HIPAA, etc.
• Data Migration & Backup:
• Develop and maintain data migration scripts between different PostgreSQL versions or other databases like mongodb.
• Set up and manage database backup and recovery strategies.
• Write efficient SQL queries and manage database schemas using PostgreSQL.
• Build RESTful APIs and integrate third-party APIs/services.
• Optimize application performance and troubleshoot production issues.
• Ensure data security and protection practices are followed.
• Write clean, maintainable code and participate in code reviews.

Job description:

• Min 1 Year Experience in Google Ads & Facebook ads Manager
• Social Posting Topic & Content Creation
• Competitor Research Detailed Skill
• Latest SEO Knowledge
• Sound Knowledge of Graphic design tools
• Basic Knowledge of video editing tools

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Job Description

We are looking for an iOS developer responsible for the development and maintenance of applications aimed at a range of iOS devices including mobile phones and tablet computers. Your primary focus will be development of iOS applications and their integration with back-end services. You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and the creation of quality products is essential.

Responsibilities:

• Design and build applications for the iOS platform
• Ensure the performance, quality, and responsiveness of applications
• Collaborate with a team to define, design, and ship new features
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization

Skills

• Proficient with Objective-C or Swift.
• Familiarity with RESTful APIs to connect iOS applications to back-end services
• Knowledge of other web technologies and UI/UX standards
• Understanding of Apple’s design principles and interface guidelines
• Knowledge of low-level C-based libraries is preferred
• Familiarity with cloud message APIs and push notifications
• Knack for benchmarking and optimization
• Proficient understanding of code versioning tools (such as Git, Mercurial or SVN)
• Familiarity with continuous integration

Education Qualification:

• Undergraduate in Engineering related to Computer Science and Information Technologies and Postgraduate in Computer Science
• Shouldn’t have Backlog or Arrear.
• Must have completed at least 3 month course.

• Have a deep understanding of NLP, Computer Vision
• Potentially have exposure to Knowledge Graphs
• Have strong solution skills in translating customer needs to product requirements
• Engineering background mandatory, you will be expected to get hands-on with code and data
• Project manage the delivery of POCs and Product, interfacing with engineering and implementation teams
• Propose and implement fast Proof of Concepts and lightweight experiments
• Ability and experience working with technical teams, and development, requirement analysis, or PM experience around APIs is a plus
• Excellent analytical skills with a tendency to prefer data over instinct
• Experience working in a fast-paced environment, with competing resources and priorities, through planning, development, and launch.
• Exposure to data science will be a big plus.
• Exposure or experience in Financial Services a big plus

• Join a client call and understand what their requirements are
• Work with a developer (or solo) to build a quick POC using our technologies for the client
• Work with the engineering team to build and deploy production solutions (cloud and on-prem)
• Do calls with client technical, architecture, and data science teams to explain our product and deployment

• At least 3 years of diverse experience in product or services organizations working on NLP driven products
• Experience in serving Enterprise / Fortune 500 Clients
• Familiarity with the competitive landscape of NLP and Computer Vision products
• Experience in IDP / RPA a big plus
• Expertise in programming using Python or similar scripting languages
• In-depth exposure to technologies used in web-based SaaS products, including REST APIs
• Sound understanding of Postgres and NoSQL databases such as MongoDB

• AWS
• Azure
• ELK
• Google APIs
• Microservices Architecture Pattern

• Resourcefulness- - we're looking for versatile developers who are good at figuring out what they need to use, learn, build, re-purpose to get the job done quickly and efficiently.
• Ownership- - We like to be directive and not prescriptive in our management. We- d love for you to take ownership of what you work on, and tell us what to do, rather than the other way round.
• Work Ethic- - We've grown up on Wall Street. We work hard and have aggressive goals. We want our teammates to be focused, goal-oriented, and consistent high achievers.
• Execution Focus- - Our business is about getting things done and getting things done right. We want outcome-focused colleagues who can multi-task, and execute quickly and elegantly.

VIDEO EDITOR

Tesseract Esports is looking for an experienced Video Editor to provide to provide digital content such as frag movies, hype videos, highlights and various ancillary content for Esports. This role is responsible for pre and post-production of all video deliverables.

You will interact with creative and broadcast teams and other client staff to produce the deliverables for internal and external use. 

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Roles and Responsibilities

Hiring for Mobile app Developer (1 to 2 yrs.)

- Develop hybrid mobile app for iOS and Android platform using Flutter framework

- Hands of experience in Flutter

- Proven software development experience

- Flutter/ React Native Developer

- Must have Experienced 6 months to 2 yrs. in above

- Developed at least 2 apps and live

Desired Candidate Profile

Fresher, Experience mobile app developer

- Experience in developing Android/ iOS applications

- Testing and debugging skills

- Design, Develop and maintain applications