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Bengaluru (Bangalore)
3 - 6 years
{{600000 / ('' == 'MONTH' ? 12 : 100000) | number}} - {{1200000 / ('' == 'MONTH' ? 12 : 100000) | number}} {{'' == 'MONTH' ? '/mo' : 'lpa'}}

Skills

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Adwords
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Copy Writing
Retargeting

Job description

About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.

About Wandertrails Services Pvt Ltd

Wandertrails (www.wandertrails.com) is online experiential travel platform enabling discovery and booking of experiences indigenous to a particular location - be it through experiential stays, local tours & activities or handcrafted holiday trails. Wandertrails operates by handpicking the most amazing activities and experiential stays for you with a strong emphasis on integrity and depth of listings. Authenticity of experience is ensured through an on-ground audit and professional creative shoot.

We are a funded company with an amazing set of hyper charged people working towards making Wandertrails the best in class for the experiential travel market. The founding team comprises of IIM alums, Ex-Bain & A.T. Kearney Consultants, WEF recognized Global shaper, who cumulatively hold multiple titles including Asia’s most talented CMO’s, India’s best brand manager etc.

We are building out a rock star team to turbo charge our growth while in parallel continuing to build on our core ethos of superlative customer experience. If you are looking for an outstanding learning opportunity, frenetic paced growth, a culture of camaraderie and are passionate about solving customer pain points in the one of the hottest internet segments around the world right now, then we should talk!

[W]: www.wandertrails.com
[F]: https://www.facebook.com/wandertrails/
[I]: https://www.instagram.com/wandertrailsofficial/
In the Media: https://www.wandertrails.com/press-and-media

Founded

2016

Type

Services

Size

6-50 employees

Stage

Raised funding
View company

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