SEM Specialist
3 - 6 yrs
₹6L - ₹12L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Copy Writing
Retargeting
About the role:
We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms.
The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated.
Key responsibilities:
• Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines.
• Track, measure, and analyse all initiatives to report on SEM ROI
• Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Requirements
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting.
• Experience handling AdWords budgets and forecasting/reporting results
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
About Wandertrails Services Pvt Ltd
Founded :
2016
Type
Size :
20-100
Stage :
Raised funding
About
WanderTrails is an online platform where users can discover adventure trails, bike trails, cycling trails, treks, activities etc. Provides the entire itinerary on the platform. Users can send their enquiry from the platform. Also aggregates homestays and boutique resorts. As of Feb 2017, claims to host more than 5,000 experiential stays and immersive activities in 65 destinations across 12 states. Seed funded by Earlsfield Capital.
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort