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Landing page optimization Jobs

Explore top Landing page optimization Job opportunities for Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.

SEO and PPC Executive
SEO and PPC Executive

Founded 2004
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Pune
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2 - 4 years
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Best in industry5 - 8 lacs/annum

Job Responsibilities- SEO: Develop SEO strategy to drive high quality and relevant inbound traffic to website that converts. Perform keyword analysis, site audit, technical SEO audit, competitor analysis. Suggest improvements and implement them to boost search engine rankings. Keep a track of latest developments in the SEO field and implement new developments as required to Searce’s website Research and suggest new keyword ideas for blogs. Share content optimisation ideas with content writer and get them implemented Ensure that all the content on the website integrates with the current SEO best practices Regularly monitor search console for webpage rankings, keyword ideas, updating sitemap and indexing related tasks Regularly track and monitor website performance improvement using Google Analytics or any equivalent analytics tool. Create monthly web analytics report and provide recommendations to further enhance website performance Identify off page optimisation opportunities. Perform backlink audit for Searce and Competitors; suggest backlink opportunities PPC: Plan, manage, and execute paid search/display/remarketing ads, including but not limited to account setup, implementation of strategies, campaign structure, budget management, and daily bidding Optimise campaigns for conversions Daily campaign bid management with detailed attention to ROI and budget Keyword analysis - build keyword lists, analyze search volume, regularly check search terms report and add negative keywords to the campaign Implement and use ad extensions - track ad extension performance Write ad copy for search and display ads, ensure brand are guidelines met for new ads and continually test and optimize existing ads Deliver weekly and monthly performance reports  Create landing pages for the campaigns and optimise them to maximise conversions Key Requirements: Well versed with Google Analytics and Google Search Console. Requires understanding of advanced Google Analytics functions including Goal Setting, Goal Conversions, Adwords Integration, custom reports etc. Basic understanding of HTML, CSS and Javascript codes. Knowledge of implementing tracking codes from Google, FB, LinkedIn etc. in the website Well versed with SEO tools like SEMrush, Ahrefs, Ubersuggest etc. or any other equivalent tool Well versed with on-page, off-page, local and international SEO Experience in creating and driving results from Google Search, Display and Video ads  Strong understanding of conversion tracking and conversion rate optimisation Experience in creating and optimising landing pages that leads to high conversion rates Should be well versed with the landing page optimisation techniques Up-to-date knowledge on the SEO and PPC updates and best practices  2-3 years of strong and relevant experience in managing SEO and PPC campaigns that drive results Job Location- Pune, Hinjewadi Phase 1

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Lavanya Pandey
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Conversion rate optimization Specialist
Conversion rate optimization Specialist

Founded 2016
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NCR (Delhi | Gurgaon | Noida)
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1 - 8 years
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Best in industry4 - 9 lacs/annum

Job Summary As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills. The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus Responsibilities and Duties Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales. Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization). Coordinate with developers, analysts, and researchers to drive projects forward. Required Experience, Skills and Qualifications Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website. Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools. Understanding best practices for UI and UX for websites Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.) Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus Prior experience working in diverse client portfolio Benefits 5 Day working Flexible work from home policy ‘No Leaves’ Policy: we trust people in getting work done Company sponsored team outing and parties Company sponsored lunch No dress code Salaries at par and above the industry standards Great Learning and growth opportunities Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally Diverse and exciting client portfolio of internationally renowned brands

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Content Author Consultant/Freelancer
Content Author Consultant/Freelancer

Founded 2008
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Bengaluru (Bangalore)
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0 - 1 years
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Best in industry1 - 1 lacs/annum

The successful content administrator will be highly attentive to detail and passionate about maintaining the integrity of web content through design, build, and testing phases. The right candidate is resourceful and knows how to balance creativity and knowledge to solve business and technical needs, and isn’t afraid to roll up their sleeves and develop content to meet a deadline. Responsibilities: Build product pages leveraging the given content Collaborate with Production, Development and QA teams to enhance the website for better usability/user interaction Content that will be uploaded are (but not limited to) images, copy, metadata, specs, pdf’s, videos Familiarity with responsive web authoring Performing site-wide audits, focusing on product specifications with a strong attention to detail Qualifications: Under Graduate/ Graduate degree who is able to handle multiple task in given deadlines. Good written & verbal Skills in English Experience with data entry Familiarity with AEM (Adobe Experience Manager) or CMS will be an add on.

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Amrutha C Marigeri
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