
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content
recommendations for organic SEO success

About Avista Web Technologies Pvt Ltd
About
Avista Web Technologies Private Limited is an IT service provider company in Vadodara, India. We believe in innovations and excellence. Our aim is to provide excellent solutions to business complexities with our best team efforts in area of Web development, Web designing, Mobile development and User Experience. Goal to respond business needs, whether it be through timely delivery, providing the best value for the money, efficient and courteous service and reliability of our services and that will provide quality output ensuring value to our customer's business and mark their profitability. Our focus is on to reduce efforts by using diverse IT technologies. It provides offshore web development solutions like Finance portal, ecommerce portal, CRM, SAAS, SMS API services, Web hosting and Open source to clients across the world.
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Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
Senior Back-end Engineer Developer
What We Need
Looking for a senior back-end developer who will start working in our Bangalore office and then will be given an opportunity to move to Netherlands to work closely with our clients
- A highly motivated and experienced frontend software engineer / developer with a proven track record (at least 5 years of experience).
- A Bachelor’s degree in computer science.
- Someone who loves to work in a multidisciplinary team of engineers and business colleagues in a high-tech environment.
- You are able to work in a dynamic and demanding environment, a real team player and a speak-up mentality to promote your ideas in a concise way.
- You are a problem-solver and see yourself as a hardcore web developer.
- You have knowledge of, and experience with, different web technologies.
- You are skilled with implementing architecture & design patterns.
- You can write modular code that is configurable, extensible and testable.
- You have great analytical skills, conceptual understanding and able to quickly understand new technical concepts.
- You have a strong interest in the latest trends in software development & web technologies.
- You have strong communication skills to explain complex technical concepts.
- You are fluent in English both in verbal and written.
We are looking for a back-end engineer / developer:
Proficiency / experience with following technologies & tools:
- Thorough and deep understanding of Java JDK 11+, our foundational programming language
Spring Framework & AOP v5.2+
- Proven experience working with, and a deep understanding of Spring Boot 2.5+ and its modules (Web, Data JPA, Security OAuth2) and ability to explain complex use-cases related to persistency and web security
- Experience with Maven v3+
- Experience with containerization and deployments tools (eg. Docker v20+ and Kaniko, Helm (charts) v3+ with Kubernetes deployments)
- Experience working with CI/CD tools like GitLab SCM & pipelines and JFrog Artifactory
- Strong knowledge working with different types of SQL and NoSQL databases such as PostgreSQL v12+, MongoDB v4+ and Neo4J v4+
- Proficient in working with DevOps engineers on Cloud deployments (eg. Azure subscriptions)
- Experience in Agile/Scrum & (pref.) SAFe (Scaled Agile Framework) and enabling tooling – Atlassian Jira Cloud / Jira Align
- Experienced and skilled in full-stack development.
- Leading and solutioning product development of secure and high-performance applications.
- Good understanding of REST APIs and working knowledge of HTTP(S).
- Experienced in testing stack – Junit / Mockito
- Experience with software quality & vulnerability testing – SonarQube and Blackduck
- Proficient in writing software documentation on Atlassian Wiki
- Proficient in implementing data structures, algorithm design and OOPs concepts.
Experience: Mobile testing (both Android & iOS).
Technical Skills:
Strong in debugging.
Well-versed with API level validation from logs.
Familiar with database-level validation and queries.
Experience in backend testing and understanding of service interactions.
Testing Coverage:
Capable of designing end-to-end test cases.
Strong in negative, edge-case, and performance scenarios coverage.
Process Knowledge:
Familiar with Agile ceremonies (Grooming, Sprint Planning, Retrospective) and QA roles and responsibilities.
Can contribute effectively in bug triage and RCA discussions.
Job Title: Customer Success Manager
Location: Baner, Pune
About Us:
Truein is a fast growing B2B SaaS product company, offering Attendance & Timesheet solutions
to the companies with Contractual and Distributed workforce. 500+ customers across the globe now believe in what we do and have embarked on this journey with us. At Truein, we are on a
mission to bring transparency and controls in the time & attendance process. We leverage Face recognition and AI technologies. We are backed by Investors and a high potential team of 40 people and growing.
Our Culture:
At Truein, we genuinely care about every member we hire. You’ll learn new things regardless of your experience level. We strongly believe in creating value for all stakeholders - our employees, customers, and investors. We foster ownership, and have a dynamic, fun and vibrant startup culture.
Role Overview:
As a Customer Success Manager at Truein, you will play a key role in driving customer goals,revenue expansion and product adoption by ensuring the activation, engagement, success,
retention, and growth for Truein’s key enterprise and mid-market clients. This role is focused on high-impact, high-value activities in all aspects of business development and retention. It is an individual contributor role wherein the person would work with a small but highly competitive and effective team.
Responsibilities:
● Customer onboarding: help them set up product configuration and upload data
● Conduct product training for key stakeholders in the customer organization
● Drive adoption, improve customer satisfaction, and work with our customers to
generate new business (upsell and cross-sell)
● Minimize customer churn, maximize retention and create great customer experience
● Contact customers to explain new features and help them upgrade to new plans
● Collect customer references, testimonials and create case studies
● Be the customer’s voice within Truein providing feedback to our Product team to develop/identify new features
● Conduct quarterly business reviews with senior stakeholders to align product deliveries to client business outcomes
● Help customers map Truein to their existing policies and processes
Requirements:
● 5+ years years of experience in SaaS or software product company in acustomer-facing roles
● Previous experience working with enterprise customers
● Process-oriented and analytical
● Excellent verbal and written communication skills
● Strong empathy for customers and passion for growth
● Passion for solving client challenges and commitment to client delight
● Result-oriented and has great attention to details
● Bachelor's degree or equivalent experience in Computer Science or related field
Good to have:
● Experience dealing with International customers
● Has worked with growth stage startup
● Education background of Technology + Management studies
You will get:
● Competitive compensation package and benefits
● Work closely with and be part of a truly amazing team
● Join a fast-growing company early, make a difference and enjoy the ride
● Challenge yourself and take your career to the next level
Truein is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Duties & Responsibilities
You will be responsible for
● Working closely with our digital marketing team to develop digital marketing plans.
● Track and report digital marketing plans for effectiveness and efficiency.
● Assist our digital marketing team with Off page, On page & Technical SEO activities.
● Produce content for content marketing & for On page optimization.
● Track keyword rankings
● Keep track of the latest trends in the industry and communicate ideas for improvement with the team. Skills and Qualifications A successful Digital Marketing Intern needs various skills and qualifications to perform the required duties of their role.
Essential skills for this position include the following:
● Strong written & verbal communication skills
● Creativity and ability to develop engaging content
● Detail-oriented and highly organized.
● Prior experience in digital marketing or related field is a plus.
● Proficiency with word processing, spreadsheet and presentation software
● Knowledge of basic design tools will be an added advantage.
● Ability to quickly learn and process information
● Organization and time management skills
● Strong desire to learn along with professional drive
● Solid understanding of different marketing techniques
● Passion for the digital marketing industry and its best practice
Job description:
As a relationship officer, you will meet the loan applicant, conduct an analysis of their requirement, help the customer with documentation and process their loan application in our partner banks. You will also maintain relationships with our partner bank’s branches to smoothly process applications and grow the business.
Job Specification
- Must be good in Communication (Language English, Hindi and the local language)
- Must be comfortable with traveling
- Must be interested in a field job
Job Requirements
- Should have a laptop and a phone
- Should own a bike
- Should be good with basic math like percentage calculation, mental multiplication etc.
International Dailing for Sales. Candidates having experience in sales.
What you will do:
- Working with external third parties to assess partnerships and licensing opportunities
- Running beta and pilot programs with early-stage products and samples
- Being an expert with respect to the competition
- Determining customers' needs and desires by specifying the research needed to obtain market information.
- Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements
- Appraising new product ideas and/or product or packaging changes.
- Assessing market competition by comparing the company's product to competitors' products.
- Providing source data for product line communications by defining product marketing communication objectives.
- Obtaining product market share by working with sales director to develop product sales strategies.
- Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Bringing new products to market by analyzing proposed product requirements and product development programs
- Preparing return-on-investment analysis and establishing time schedules with engineering and manufacturing
- Introducing and marketing new products by developing time-integrated plans with sales, advertising, and production.
- Determining product pricing by utilizing market research data and reviewing production and sales costs
- Anticipating volume and special costing and customized orders.
- Completing operational requirements by scheduling and assigning employees and following up on work results.
- Maintaining product management staff by recruiting, selecting, orienting, and training employees.
- Maintaining product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Maintaining professional and technical knowledge by attending educational workshops and reviewing professional publications
- Establishing personal networks and participating in professional societies.
- Contributing to team effort by accomplishing related results as needed.
What you need to have:
- Bachelor’s degree from an accredited educational institution, preferably in a technical discipline (Computer Science, Electrical Engineering)
- Preferable MBA degree
- Should have a minimum 3 to 6 years of product management experience (electronics and accessories)
- Significant experience in a startup environment, and taking products from inception to launch
- Strong understanding of consumer electronics and related industry
- Should have demonstrated history of accountability and performance delivery, including leading teams to meet or exceed objectives
- Deep working knowledge of networking, procuring, logistics and sourcing
- Should have the capacity for self-motivation, independent initiative and creative problem-solving
- Should have the ability to manage time and schedules to meet aggressive deadlines and influence through persuasive written and verbal communication
- Excellent leadership skills & experience collaborating with cross-functional teams
- Having diligent attention to detail and strong technical intuition, as well as the ability to set and manage expectations at the executive level
SEO
Execute search engine optimization tactics, including ongoing evaluation of keywords, content, campaign performance tracking, and link building.
Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks
Hands-on experience in Google Ads, Facebook Ads & Other Native Ads, measure & report performance of all Search Engine Marketing campaigns.
Experience in working with overseas clients.
SEM
Digital Advertising experience in the industry.
Manage the strategy and setup all paid campaigns in Google AdWords, Bing Ads, and others.
Hands-on experience in creating Results driving ads, expand keyword coverage, develop compelling ad copy, implement bid management strategies, Daily monitoring & Ad optimization.
Track, measure and analyze all initiatives to report on SEM ROI.
Should be good at new scaling-up opportunities keyword/search queries, new targeting methods
Qualifications and Skills
Proven experience as SEO & SEM Executive.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, Facebook Ads, Native Ads, etc.
Experience handling paid marketing budgets and forecasting/reporting results
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Excellent understanding of digital marketing concepts and best practices.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
We are seeking talented, motivated engineers who will be part of a dynamic global team delivering and supporting technology infrastructure to meet the growth needs of the business.
As a Product Support Engineer, you will collaborate with the Engineering, Product and Support teams to ensure the designed product and service is fully operational with streamlined processes and procedures for addressing reported bugs and anomalies. Production Support Engineers will take ownership of resolving product issues through its life cycle and communication to multiple stakeholders.
This is a programming role which requires a good understanding of Java along with solid debugging skills so complex workflows can be debugged and solved. You will own the code you push to production
To be successful, you must be an excellent team player and self motivated person who can carry out duties with minimal supervision.
Skills you need to have:
-
A good understanding of SQL
-
An understanding of Java and Java design patterns
-
L4 support
-
Good debugging and problem solving skills
-
Excellent communication
Bonus Skills:
-
An understanding of SpringBoot and ORM's











