Roles and Responsibilities
How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.
Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.
Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.
Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.
Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.
Handy experience in operating various marketing tools.
Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.
Desired Candidate Profile
Ability and desire to strive for excellence.
Self-initiative, determined, and tech-savvy to the core.
SEO, SEM, Google Analytics, Website Designing, Graphic Designing.
Handy experience in operating various marketing tools.
Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.
a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.
About The Simple Indian
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About UpSolve
We build and deliver complex AI solutions which help drive business decisions faster and more accurately. We are a typical AI company and have a range of solutions developed on Video, Image and Text.
What you will do
- Capture and edit photographs for social media platforms.
- Create post captions
- Use correct hashtags
- Interact with client to understand business requirement
- Manage digital ads
- Create & design content
Working Mode: Remote (India)
What are we looking for
- Excellent communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic team environment.
- Creative mind
Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
1. Research, Implementing, Monitoring, and Report on Organic search
2. Keyword research and mapping
3. Content writing and optimization
4. Link-building outreach campaigns
5. Acquire backlinks
6. Editorial negotiations
7. Maintaining SERPs
8. Work on standard and current SEO practices
9. Auditing existing website
10. Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords
11. Work on SEO reporting
Skills & Requirements
1. Excellent written and verbal communication skills
2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.
3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.
4. Strong operational excellence in link building – NOT outdated practices like (directories,
bookmarking, etc.)
5. Knowledge of outreach to editors to form collaborations for publishing our content on their
portal – this is a must have. Candidate to show clear experience of achieving this in this past
employment.
6. Strong experience in the use of Google Analytics and Google Search Console
7. Ability to solve problems and identify opportunities through data analysis and critical
thinking
8. Strong attention to detail, excellent organizational skills, and ability to manage multiple
projects and responsibilities
9. Agency background preferable
CTC
20,000/- p.m. to 30,000/- p.m.
Responsibilities
- Analyze organic search landscapes to discover opportunities that may drive valuable traffic
- Help keep our pages SEO optimized for mobile users and search performance
- Perform extensive keyword research and product listing audits to put forth optimized content regularly
- Grow into an SEO leader, taking additional responsibilities as and when needed
- Conduct competitive site analysis
- Monitor SEO impact with key metrics
- Develop and implement link building strategies
- Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
- Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords
Skills
- Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
- Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
- Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
- Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
- Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.
Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.
What you will do:
- Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimizing copy and landing pages for search engine marketing
- Performing ongoing keyword discovery, expansion and optimization
- Researching and implementing search engine optimization recommendations
- Researching and analyzing competitor advertising links
- Developing and implementing link building strategy
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code
- Working with editorial and marketing teams to drive SEO in content creation and content programming
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Desired Candidate Profile
What you need to have:- Proven SEO experience
- On Page SEO- Keywords auditing and developing required tags and optimizations
- Off Page SEO- Thorough knowledge of backlinking techniques
- Proven SEM experience managing PPC campaigns across Google and Facebook business
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proven backlink experience- sites built backlinks for and raised traffic (will check url)
- Website links to previously conducted on-page optimizations
- Previously conducted keyword embedding for #1 rank Google
- Influencing the direction of our marketing team and the business at large by informing strategy research, innovation, suggesting, testing, and utilizing the latest and greatest approaches and tools in the space.
- Partnering with outside agencies to amplify successes and results
- Optimizing content, site structure, link architecture, and our growing brick & mortar footprint to improve 1st page ranking
- Increasing and constantly iterating the communication streams and alignment cross functionally that ensure SEO efforts are understood, well-supported, and successful at the enterprise level
- Nurturing a world class, engage, and high-performing SEO function & team
- Contributing thought partnership, positive influence, and subject matter expertise to the Marketing leadership team as well as peer groups across the organization
What you need to have:
- MBA - Marketing or in related Stream from good college is preferred. (tier 1 colleges not mandatory)
- 6 - 10 years of success in Marketing with strong track record and technical knowledge of SEO latest practices
- Demonstrated success within B2C/ D2C/ Media/ EdTech/ Fintech/ Ecommerce businesses
- Obvious and insatiable curiosity and learning agility
- Proven agility to move between simultaneous projects, challenges, and priorities
- Experience collaborating across teams, functions, and initiatives
- A strong drive to identify and act on improvement opportunities
- A head for business and a heart for people
Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.
Additional Skills not mandatory
SEO, Website Optimization