SEO Expert

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.

Essential Duties and Responsibilities

• Auditing existing websites
• Competitive research and benchmarking
• Keyword research and mapping
• Content writing and optimization
• On-page optimization
• Link building outreach
• Monitoring and evaluating results and building reports on those results for our clients

Qualifications

• A hunger for learning and the ability to perform independent research to solve problems
• Proficiency with Google Sheets
• Working knowledge of search engine optimization and/or digital marketing is preferred
• Ability to thrive while working on multiple projects with strict deadlines
• Ability to work well with all teams across the agency
• Commitment to completing work on time that meets or exceeds expectations of quality

 In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

- In-depth knowledge of research principles and methods and experience in analyzing data

- App Localization experience.

- Critical thinker and problem-solving skills

- Strong communication skills - both written and spoken

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search, where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
• an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• some experience and knowledge of web hosting.

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

• An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Planning, implementing and monitoring our digital marketing campaigns across all digital networks
• Optimize content for the social media platforms
• Ensure that the brand message is consistent
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• With Good Communication Skills
• Candidates from Marketing Agency can apply.
• Immediate with 15 days joinees preferred.
• An ideal candidate would be someone who handles end to end digital marketing

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  
  

Requirements

• Bachelor’s degree in Marketing or relevant field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.