- Improving organic search results for desktop and mobile Version on all major search engines.
- Developing and implement On Page Optimization and Off Page Optimization.
- Working with the development team, Designing Team, Content Team to ensure SEO best practices are properly implemented on the website.
- Conducting website audits, and make progress Reports
- Implementing the required changes to website architecture, content, linking and other factors to improve SEO positions for all target keywords.
- Optimizing landing pages and blogs.
- Doing Competitor research and analysis to identify SEO opportunities, maintain the tracker.
- Being responsible for DA ranking, Website Ranking and Keywords Ranking
- Ensuring Direct link-building and blogger outreach for guest posting
- Being responsible for creating high-quality link building for site
- Keeping abreast with the latest updates in Search engine Algorithms.
What you need to have:
- Proven SEO execution experience of 3+ years
- Knowledge of standard and current SEO practices
- Knowledge of HTML/ CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends, Webmaster Tools)
- Solid understanding of performance marketing, conversion, and organic customer acquisition.
- Excellent communication skills
- Analytical mindset with numerical aptitude
- Passion and ambition to grow in the digital marketing field
About E-Store For Apparels N Handicrafts
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Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role
This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms
● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft office and Google Sheets
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.
The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.
Essential Duties and Responsibilities
- Auditing existing websites
- Competitive research and benchmarking
- Keyword research and mapping
- Content writing and optimization
- On-page optimization
- Link building outreach
- Monitoring and evaluating results and building reports on those results for our clients
Qualifications
- A hunger for learning and the ability to perform independent research to solve problems
- Proficiency with Google Sheets
- Working knowledge of search engine optimization and/or digital marketing is preferred
- Ability to thrive while working on multiple projects with strict deadlines
- Ability to work well with all teams across the agency
- Commitment to completing work on time that meets or exceeds expectations of quality
In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs
- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing
- In-depth knowledge of research principles and methods and experience in analyzing data
- App Localization experience.
- Critical thinker and problem-solving skills
- Strong communication skills - both written and spoken
Skill :
- a genuine interest in SEO and/or digital marketing
- evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
- a commitment to keeping your technical skills and knowledge up to date
- an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
- a good understanding of search engines
- an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- a good understanding of PR and how to get the right messages out there
- an understanding of how customers search, where they search and why they purchase something online
- a good understanding of the wider marketing context
- strong analytical skills for understanding ranking algorithms
- excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
- an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- proficiency in Microsoft Office and an excellent knowledge of Excel
- some experience and knowledge of web hosting.
Responsibilities:
● Researching and brainstorming each stage of the project
● Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
● Conduct market research and analysis to evaluate trends & brand awareness
● Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
● Identify target audiences, objectives and desired outcomes of marketing campaign
● Research and develop marketing strategy, and evaluate success strategy
● Develop content of marketing campaigns
● Stay up-to-date on current marketing trends
● Manage and allocate budget correctly
Qualifications:
● Bachelor's degree in marketing or related field
● 2 - 3 years of relevant experience
● Excellent research and writing skills, particularly as these apply to marketing
● Strong analytical, communication, time-management and creativity skills
● Strong ability to focus on customer/market and take initiative Experience with social media
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
- An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
- Planning, implementing and monitoring our digital marketing campaigns across all digital networks
- Optimize content for the social media platforms
- Ensure that the brand message is consistent
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- With Good Communication Skills
- Candidates from Marketing Agency can apply.
- Immediate with 15 days joinees preferred.
- An ideal candidate would be someone who handles end to end digital marketing
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelor’s degree in Marketing or relevant field.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.