FirstPrinciples
https://firstprinciples.ioAbout
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About FPGrowth
We’re FirstPrinciples Growth — a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category.
Job Location - JanakPuri (Delhi)
Job Synopsis:
Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.
Responsibilities
Inbound Campaign Execution :
Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building.
AI-Augmented SEO Implementation:
Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Deploy programmatic SEO tactics for scalable organic growth Monitor and adapt to algorithm changes and SERP evolution
Technical SEO Execution:
Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations.
Content Optimization:
Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion.
Performance Analysis:
Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools.
Link Building & Outreach:
Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.
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Google AnalyticsAbout the Account Executive Role
The full-cycle Account Executive role turns inbound and outbound leads into long-last relationships. The Account Executive needs to have experience selling SEO services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the Account Executive Role.
About Us
FirstPrinciples Growth Advisory is a premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.
Role Break-Up
Lead Generation (25%)
The Account Executive will also be partly responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.
Nurturing New Leads/Pitch Cals (25%)
We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call.
Nurturing Existing Leads & Customers (25%)
Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client.
Strategy (10%)
Analyzing results of past campaigns and tweaking future outreach campaigns and approaches.
Coordination & Administrative(15%)
Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team
What is in it for you?
The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high.
Requirements for the Account Executive Role
- 2 to 5 years of experience selling Digital Marketing Services
- Ability to conduct “Mini-Closes” in Succession
- Genuine customer empathy
- Organized and strong time management skills
- Experience working with Ahrefs and doing fundamental SEO Analysis for client sites
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AngularJS (1.x)
Angular (2+)
React.js
NodeJS (Node.js)
MongoDBPosition Title: Lead Software Engineer
Level: Mid - Senior L5
Years: 6-8 Yrs
Job Location: Delhi/NCR (Hybrid)
Position: 1
About Omni.US
Omni is the ultimate B2B outreach platform backed by the decade-long expertise of co-founders in cold outreach and scaling SaaS companies. We've obsessively focused on cold outreach and built a powerful tool perfect for Enterprise and SMB companies to get clients. Our team has deep experience building and scaling B2B SaaS companies to millions in ARR. We understand what it takes to create a successful product, so we're excited about Omni.
Meet your Team Members
Alex Berman, Co-Founder
Navjyotsingh Rajput, Co-Founder
Madhuri Pandit, Product Owner
About the Role
As a Lead Engineer, you will need to produce and implement functional software solutions. You will work with a senior engineer to define software requirements and take the lead on operational and technical projects. In this role, you should be able to work with minimal supervision. Your goal will be to develop high-quality software that is aligned with customer needs and business goals.
Responsibilities
- You will need to ensure that software deliverables comply with quality standards and are completed on time.
- Experience or proactive working in mission-critical 24*7 systems.
- Review the performance of the operating system used in the Company and upgrade it as and when required.
- Conducts peer code reviews and design reviews.
- Should have knowledge and experience working with SAAS-based applications in early or mid-stage startups.
- Undertaking engineering tasks that are complex in nature and also working on big modules and defining the architectural layouts, both on the Application, API, and Database levels.
- Demonstrates broad and deep expertise in multiple computer languages and frameworks (e.g., open-source).
- Designs, Develop and approve end-to-end functionality of a product line, platform, or infrastructure.
- 3+ Years of experience as Technical Lead.
- 6+ years of software development experience with at least one full-cycle implementation.
- Strong exposure working on projects related to MERN stack. Maintains deep technical knowledge within areas of expertise
- Experience in building highly scalable distributed systems
Desired Experience
Technical Skills:
- Programming and working with mobile or website systems & security principles.
- Strong experience in Tech Stack - MERN (Node.JS, Express, React.JS, Mongodb) with GraphQl as preferred API.
- Experience working in Product lifecycle management from requirement gatherings to user experience.
- Strong experience in JS libraries.
- Must have delivered at least 1 product (which should be available in the public domain for reference)
Soft Skills:
- Creating end goals for their team.
- Experience in a delegation of responsibilities.
- Can multitask and Should have experience managing/working with a team of 5- 10 resources.
- Offering support and guidance to the team when needed, able to provide clear instructions and set expectations.
- Prior experience working with Startups and Senior developers or Tech leads.
Interview Process
- 1st Round - Technical
- 2nd Round - Product Manager
- 3rd Round - Manager
- 3rd Round - HR Manager
Qualifications
- BE/BTech/MCA/ME/MTech-E&C/IT/CS or equivalent experience.
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.NET
C#Your role as a Solution Architect will be able to perform;
- hands-on coding
- guide the team through industry best practices,
- lead the team by example,
- be the SME in Sharepoint,
- implement and execute the technology roadmap,
- and long-term thinking of strategies to migrate or build a new app using SharePoint Online.
You will be directly reporting with the C-level suite, and collaborating with them to build and execute the technology roadmap. Our distributed team is based out of India, US, and Ukraine. This is a remote full-time job.
This role requires you to spend time coding and engineering. Please do consider applying only if you are okay with getting involved in engineering and working in a high-paced and dynamic environment.
If you are someone who brings 7 to 10 yrs of experience working in the Microsoft Tech stack (SharePoint, ASP.Net, VB, C#) and wants to work with a growing product company, this opportunity is for you.
CTC is not a problem for the right candidate.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Adobe Illustrator
Adobe XDWe are looking for a talented visual designer to enhance our brand’s online presence with eye-catching and professional graphic designs. As a visual designer, you will consult with the project team to determine design requirements, submit draft concepts for approval, and develop similar design prototypes for our other branded products.
To be successful as a visual designer, you should exhibit experience in visual design and the ability to contribute creative expertise to brainstorming sessions. Outstanding visual designers are team players who apply their creativity to varied design requirements.
Responsibility:
Consulting with the project team and determining visual design preferences and expectations.
1. Designing original graphics with unique colors, shapes, and typography fonts
2. Enhancing digital images, including the application of contrasts and gradients.
3. Submitting visual design concepts for brainstorming and approval in a timely manner.
4. Meeting with the project team for feedback and editing designs, when required.
5. Collaborating with IT developers in aligning visual designs with website functionalities.
6. Developing prototypes to uniformly integrate logos and brand images to other products and platforms, including social media.
7. Designing high-quality visuals for social media banners, newsletters, emailers, presentations, branding, business cards, and other design collaterals
8. Keeping track of advancements in visual design technologies and applications, as well as industry trends.
Requirements:
1. 2-3 years of experience as a visual designer, or similar.
2. A complete portfolio of visual design examples.
3. Advanced proficiency in visual design software, such as Adobe Creative Suite's Photoshop, Illustrator, Figma, Sketch, and Xd
4. Exceptional creative abilities as reflected in original visual designs.
5. Extensive experience in determining visual design preferences and meeting deadlines.
6. Exceptional ability to collaborate on visual design projects and integrate feedback.
7. Proficiency in keeping up with visual design technologies and industry trends.
8. Excellent communication skills.
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Job description
Roles and Responsibilities
Analyze and create the SEO strategy including technical and content audits, keyword research, and off-site analysis to drive keyword rankings
- Create the content strategy, bring SEO-backed ideas, and execute through a group of writers and content managers using a test and learn approach
- Conduct data analysis of campaign performance, traffic, and keyword rankings against key metrics, and present insights and learnings to the team and broader company
- Manage our link building and content outreach efforts to increase domain authority and boost performance in SERPs
- Own the technical SEO roadmap to identify and fix crawlability issues and implement an SEO-friendly content creation process
- Research and analyze keywords and SEO techniques used by competitors and top industry experts
- Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and registrations
Desired Candidate Profile
Minimum 5+ years of experience in SEO managing projects from idea to implementation
- Proven results in improving organic traffic, conversion rates, and working with content to drive SEO rankings growth
- Proficiency with Google Analytics and Google Tag Manager, and SEO tools like Google Search Console, Moz, BrightEdge, SEMrush, etc.
- Comfortable with technical SEO and web code best practices
This is a great next step for your career if you have
- 5-7 Years of Proven experience as an SEO Executive (or) Analyst
- Educational Background: Engineering, Master or MBA-Marketing (from reputed university)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, Ahrefs, Semrush, buzz sumo, Moz, etc)
- Experience working with CMS and building/administering content in CMS environments
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Time Management skills and are a team player
- Compensation:: Best in the industry.
- Job Location:: Work From Home
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Candidate Profile:
Role: Marketing Campaign Coordinator
Vertical: Marketing
Education: Any graduate or postgraduate but MBA - Marketing( preferred)
Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing
Total Experience: Around 2 years
Overview of the Company
Armentum is an IT Services company that provides the following services.
- Website Design and Development
- Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
- SEO Services
and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry.
Specific Responsibilities
- Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
- Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
- Having prior knowledge of working with Product Marketing
- Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
- Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
- Prior knowledge of working on any CRM for an end to end marketing and sales campaigns
- Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.
Ideal Candidate Description
- 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
- Excellent Writing and Communication Skills
- Proficient using tools like MS Office & Google Drive
- Must possess knowledge of CRM systems and how they operate
- Excellent presentation skills
- Ability to learn things quickly
- Industrious, Orderly and Disciplined
- Must be able to meet tight deadlines
- Excellent documentation skills
- Ability to effectively communicate with different teams
- Quick thinker, ability to get things quickly, and to manage time
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Attention: We are looking for Immediate joiners!
Executive Summary
Are you looking to level up? The Senior Product Owner (Digital Transformation) role at FirstPrinciples and the partner that you will be staffed with is a multi-million-dollar digital transformation initiatives on web and mobile with one of the largest Luxury Home Builders in the United States.
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company with a Venture Studio as part of its holdings. One part of the Venture Studio business at FirstPrinciples is about working with large enterprises on long-term digital transformation initiatives within their organization. The position that we are currently hiring for involves a multi-million-dollar digital transformation initiatives for one of the largest Luxury Home Builders in the United States. Our scope involves working as expert consultants to advice and execute on upgrading the IT & Tech different internal and stakeholder facing systems within their organization. We are working on both web and mobile platforms.
Who is This For?
This is for an experienced Product Owner/Manager who is looking to take their career to the next stage by working on a large-scale initiative that will challenge and extend their current capacities.
At FirstPrinciples, we truly act as a Tech Strategic Consultant along with having the operational capacity to implement the suggested recommendations. This role is for someone who is able to provide recommendations to the client while having the ownership of the end deliverables. While we have technical leaders also staffed within this partnership, we are looking for someone who can talk the talk with senior engineers and tech architects and understand their recommendations and its implications.
Requirements
- One of the following certifications (PRINCE2, CSP, CAPM, CBAP (BABOK), Agile, CSP, CSPO, PMPO)
- Experience in independently managing, End-to-End Business Analysis, Product Analysis, Project Management for complex IT Projects and Products / Apps
- Working with Client to understand provide Consulting or Business Solutions, Problem Solving Approach and Skills, Strong Analytical Skills, should be able to read between the lines
- Managing scope via release management and planning and creating User-Stories, Running Sprints Cycle and Experience working with a team of 15-20 resources
- Requirements Gathering, Requirements Analysis, Requirements Management, Requirements Elicitation, Requirements Matrix (RTMs)
- Experience in Developing Low-Level and High-Level Prototyping using Wireframes tools (using any of the latest wireframing tools, such as JustInMind, Adobe XD, MockFlow, etc)
- Ownership of the Product Backlog & Deliverables and developing the User Stories & Release Planning
- Experience in Writing and Maintaining Business Requirement Documents (BRD) or PRDs and Functional Specification Document (FSD), Software Requirements Specification (SRS)
- Should have experience in creating Project Budgeting, Creating Efforts Estimations (EE), Presentation Decks, and Clean Documentation
- Experience in Writing Test Cases and Managing UAT and Deployment
- Analysis: GAP, Fish-bone Analysis, RCA (Root Cause Analysis), MoSCOW
- Experience in Consulting clients on Problem Statements V/s Solution Building based on AS-IS and TO-BE
- Experience converting Business Cases to Technology case and Building Products from scratch thus Translating Business Requirements into Software Requirement Specifications
- Interacting with the Technical team to ensure Delivery and Implementation of the Software Solution/Projects
- Client Relationship Management, Excellent at English Speaking, and Written Communication
- Understanding of Change Management, Risk Management and Project Management
Management Skills
- Excellent Written and Oral Communication Skills and Etiquettes
- Excellent Presentation Skills
- Experience in working with Onshore and Offshore Teams and Experience handling Cross-Functional Projects, Resources and Clients
- Experience dealing with Pressure and Meeting strict Project Deadlines
- Leadership and Motivational Skills to ensure the Work is being done by the Resources on time and within the specified budget
- Conflict and Resolution Management
- Prior experience in operations management - good to have
- Experience working with US Clients
TechStack & Platform
- MEAN Stack (Web)
- Native iOS & Android (Mobile)
- AWS
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About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.
Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required.
Requirements
- Conceptual understanding of SEO and Digital Marketing Principles
- Strong eye for web and mobile site design
- Past experience working with the WordPress CMS
- Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
- Strong written and verbal communication skills
- Strong project coordination skills
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About FirstPrinciples
Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.
Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.
You will be responsible for:
- Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
- Provide QA and copy editing for content produced by writers.
- Help the team to create high-quality web pages.
- Act as the Content Manager and implement the Content Calendar / Content strategy.
- Liaise with content writers to ensure brand consistency.
- Speak with the Digital Marketing Manager regularly and inform of any issues.
- Proactively assess possible problem areas.
- Improve imagery and content creation processes to increase accuracy and reduce the time taken.
- Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
- Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
- Assist with the recruitment process when / if required.
- Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
- Previous experience in copywriting will be a strong plus.
- Prior experience using SEO best practices to create content.
- Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
- Previous experience in recruitment and team building (desirable)
- Good IT systems knowledge and technical confidence.
- MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
- Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
- A collaborative approach to working with others.
- The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations
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