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We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.
Responsibilities:
- ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
- Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
- Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
- Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
- Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
- Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.
Requirements:
- 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
- Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
- Proven experience in running targeted campaigns for enterprise accounts.
- Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
Good to Have:
- Strategic thinker with a revenue-first mindset.
- High ownership and ability to operate in a fast-paced, high-growth environment.
- Strong collaboration skills across sales, marketing, and product teams.
- Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.
Account-Based Marketing (ABM) Manager
Location: Noida (Work from Office)
About the Role
We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.
You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.
Key Requirements:
1. Years in performance marketing (2+ years)
2. LinkedIn Ads ownership + monthly budget (daily use with a budget of more than $20k)
3. Hands-on landing pages + ad creatives
4. Current company - B2B SaaS product
Key Responsibilities
- ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
- Identify and prioritize high-value accounts in collaboration with sales teams
- Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
- Drive personalized messaging tailored to specific accounts, industries, and personas
- Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
- Enable sales teams with insights, messaging, and campaign support
- Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
- Track, measure, and optimize campaign performance and ROI
- Content & PersonalizationWork with content and product marketing teams to create account-specific assets
- Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
- Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
- Continuously experiment and improve conversion across the funnel
Requirements
3–7 years of experience in B2B Marketing / Demand Generation / ABM
Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)
Proven experience in running targeted campaigns for enterprise accounts
- Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, Demandbase (good to have)
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent communication and stakeholder management skills
What We’re Looking For
Strategic thinker with a revenue-first mindset
High ownership and ability to operate in a fast-paced, high-growth environment
- Strong collaboration skills across sales, marketing, and product teams
- Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post
HTML/CSS- Improving organic search results for desktop and mobile Version on all major search engines.
- Developing and implement On Page Optimization and Off Page Optimization.
- Working with the development team, Designing Team, Content Team to ensure SEO best practices are properly implemented on the website.
- Conducting website audits, and make progress Reports
- Implementing the required changes to website architecture, content, linking and other factors to improve SEO positions for all target keywords.
- Optimizing landing pages and blogs.
- Doing Competitor research and analysis to identify SEO opportunities, maintain the tracker.
- Being responsible for DA ranking, Website Ranking and Keywords Ranking
- Ensuring Direct link-building and blogger outreach for guest posting
- Being responsible for creating high-quality link building for site
- Keeping abreast with the latest updates in Search engine Algorithms.
What you need to have:
- Proven SEO execution experience of 3+ years
- Knowledge of standard and current SEO practices
- Knowledge of HTML/ CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends, Webmaster Tools)
- Solid understanding of performance marketing, conversion, and organic customer acquisition.
- Excellent communication skills
- Analytical mindset with numerical aptitude
- Passion and ambition to grow in the digital marketing field
Google Analytics- Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
- Conduct keyword research and optimize campaigns. ·
- Research and analyze competitor advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Should have a good understanding of Google Analytics, Google Tag Manager.
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
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