5+ Landing page optimization Jobs in Delhi, NCR and Gurgaon | Landing page optimization Job openings in Delhi, NCR and Gurgaon

Strategic Copywriter Job Description:

We are hiring a Strategic Copywriter to own positioning, messaging architecture, and high-stakes enterprise copy.

What You Will Do:

- Define and refine ICP clarity and messaging hierarchy.

- Build positioning frameworks for enterprise audiences.

- Write high-conversion copy across funnel stages (website, landing pages, email, sales assets).

- Structure objection handling for complex B2B buyers.

- Build and maintain a categorized hook and messaging system.

- Collaborate with founders, design, and performance teams to align strategy and execution.

- Improve messaging performance through structured testing and iteration.

What You Won’t Do:

- Manage social media calendars or posting cadence.

- Write low-context, generic content for volume.

- Execute without strategic clarity.

- Operate without performance accountability.

Requirements:

- Strong experience in B2B or enterprise-facing copy (mandatory).

- Clear understanding of funnel stages and objection sequencing.

- Ability to define positioning, not just write headlines.

- Comfort working in founder-driven environments with direct feedback.

- Structured thinker who can abstract patterns and build systems.

- Performance-aware — understands metrics and iteration logic.

- Strong compression skills — can simplify complex ideas without losing depth.

Recruitment Process:

- Stage 1: Resume Screening

- Stage 2: Cognitive Test (20–30 mins) + Strategic Assignment (2-3 hours)

- Stage 3: Final Interview

- Stage 4: Offer Letter

About ESGA:

We build and manage capability centers for brands and agencies.

If you're looking for a team that's all about collaboration, growth, inclusivity, and good vibes, then you've found your perfect match. We offer:

- Inclusive and flexible work environment

- Best processes and work practices

- International clientele

- Unique learning & growth opportunity

- 5-day work week

If you think in positioning frameworks, understand funnel systems, and treat copy as a growth lever, we’d love to talk.

HelloTrade is a wholly-owned subsidiary of Indiamart, India’s largest B2B marketplace. We are building a next-generation financial services and wealth management platform for MSMEs. Leveraging Indiamart’s 20M+ SME user base, HelloTrade aims to revolutionize access to loans, insurance, credit cards, deposits, and financing solutions—becoming the financial operating system for Indian MSMEs.

Role Overview:

We’re looking for a Product Manager – Lending Platform to lead the buildout of HelloTrade’s fintech ecosystem.

You’ll define and deliver the core lending, insurance, and wealth modules—owning the roadmap, integrations, and user experience from concept to scale.

You’ll collaborate cross-functionally with engineering, data, compliance, and business teams to ship high-impact financial products.

Key Responsibilities

1. Core Lending Stack

• Build and scale borrower and partner journeys: onboarding, application, KYC, offer, disbursal, servicing, repayment, and delinquency.
• Develop architecture for LOS, LMS, rule engines, and internal operational tools.
• Integrate with partners: bureaus, NBFCs/Banks, GST, AAs, PAN, CKYC, DigiLocker, BBPS, and others.

2. Free Credit Score Product (Immediate Priority)

• Launch and scale a free credit score module for MSMEs.
• Integrate with credit bureaus (CRIF, Experian, CIBIL) to fetch and display scores and reports.
• Design user education flows on credit health, repayment behavior, and improvement tips.
• Build funnels for upsell into lending and financial wellness products.

3. Insurance & Wealth (Future-Ready Platform Build)

• Design a framework for embedded insurance (term, health, credit-life) with contextual offerings.
• Architect journeys for micro-investments, recurring deposits, or mutual funds for MSMEs.
• Partner with insurance and wealth providers to build APIs and co-branded experiences.
• Ensure compliance with IRDAI and SEBI norms and embed customer suitability logic.

4. Decisioning, Risk & Lifecycle Infrastructure

• Manage rules engines, scorecard integrations, fraud layers, and partner fallback logic.
• Own architecture for lifecycle automation: reminders, upsell triggers, payment follow-ups, and collections.

5. Internal Systems & Ops Tooling

• Build internal CRMs, dashboards, and case management tools for support, credit ops, and collections.
• Define monitoring and alerting layers for partner SLAs, exceptions, reconciliation, and financial reporting.

6. Data, Reporting & Governance

• Define data schema and structures in collaboration with engineering and analytics.
• Enable regulatory and business reporting: bureau pulls, performance metrics, and RBI-ready logs.

7. Cross-Functional Execution

• Collaborate with Engineering, Analytics, Legal, Compliance, Marketing, and Business teams.
• Drive alignment on priorities, write clear specs, manage releases, and own platform performance KPIs.

Skill Set

• 5–10 years of experience in lending product roles at fintechs, NBFCs, or banks.
• Proven success in building lending tech stacks and financial services products.
• Strong grasp of APIs, backend architecture, decision systems, and regulatory landscapes.
• Experience scaling products from MVP to full-stack, multi-vertical platforms.
• Excellent documentation, communication, and stakeholder management skills.

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Job Summary

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.

Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.

To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.

Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills

Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.

Understanding best practices for UI and UX for websites

Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)

Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus

Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus

Prior experience working in diverse client portfolio

Benefits

5 Day working

Flexible work from home policy

Company sponsored team outing and parties

Company sponsored lunch

No dress code

Salaries at par and above the industry standards

Great Learning and growth opportunities

Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally

Diverse and exciting client portfolio of internationally renowned brands