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Role : Mid-Level Front-end Web Developer -The Visibility Assassin
Most web dev roles have you pushing pixels in the dark. This one hands you the digital front door to a technology that literally sees inside supply chains in real time and you're expected to make the world stop scrolling and start paying attention.
About Our Client:
We don't build logistics software. We build x-ray vision for supply chains. Our patented IIoT hardware and AI SaaS platform give companies continuous, real-time Asset Intelligence: they know where every asset is, what it's doing, and what happens next. No delays. No guesses. No excuses.
We've already made customers rethink everything about how they operate. Now we need the web presence to match: fast, aggressive, designed for people who understand that seeing everything changes everything. If your site doesn't make that obvious in five seconds, you're losing.
About the Role
This isn't "manage the website." As Web Developer you own the digital nervous system of a company that sees what competitors are blind to. The corporate site, the landing page engine, the conversion infrastructure, all of it translates Asset Intelligence into revenue.
You'll take designs and campaign ideas and turn them into a system so tight, so fast, so sharp that non-technical teams can launch pages at startup velocity without breaking a thing. Every pixel you touch either strengthens the story or gets cut.
What You'll Be Doing
- Rebuild the corporate website so viscerally good that landing on it feels like a glimpse into the future of supply chain intelligence, not a slide show
- Build landing page templates that let Marketing move at insane speed without needing your approval every time they want to tell a new story
- Translate designs into code that's so clean, so responsive, so fast that page load times become a selling point, not an apology
- Own conversion like your job depends on it: forms that don't leak, CTAs that don't beg, flows that don't waste visitors
- Work directly with Marketing on messaging that makes Asset Intelligence feel inevitable, not optional
- Partner with Product to build pages that explain what we do in ten seconds, period
- Set up a CMS that lets non-technical teams feel powerful, not terrified
- Plug in analytics and A/B testing so every page proves what works with data, not feelings
- Guard performance and reliability obsessively: if the site slows down, it better be worth it
Who You Are
You're not a Web Developer who tolerates mediocre websites. You're the person who feels physical pain watching slow load times, broken forms, and lazy design. You see a page that doesn't convert and you already know how to fix it.
You move at startup speed and don't ship garbage. You speak design, you understand pipeline, and you know that performance is a feature, not a luxury. You own problems completely and fix them before someone notices they exist. If this doesn't sound like obsession, you're not our person.
You will have
- 3–5 years of hands-on web development shipping real production sites that real people used and actually liked
- HTML, CSS, and JavaScript skills so sharp you don't need Stack Overflow for the basics
- Real experience with React or Vue, chosen intentionally because you understand the tradeoffs
- A track record of building CMS-driven sites and marketing landing pages that moved conversions and pipeline
- Deep understanding of conversion: you know where users drop and how to stop it
- Comfort living in Figma and design systems without hand-holding
- Startup DNA: you move, you own, you don't wait for permission
Nice to have:
- A/B testing experience and the discipline to read results like they matter
- Familiarity with CRM, email, and analytics platforms because integrations shouldn't scare you
- Time spent in environments where "move fast and iterate" isn't corporate speak, it's the default
Why Us
You're not taking a job at a company that treats the website like IT overhead. You're stepping into control of how Asset Intelligence, actual, patented, game-changing technology, gets discovered and understood by the people who need to see it.
Leadership listens when you say something matters. Marketing moves faster because your systems enable speed instead of choking it. You get autonomy, real technical challenges, and the satisfaction of watching conversions spike because the web layer actually helped.
We move fast. We expect sharp. We don't accept mediocre.
The Bottom Line
If you're ready to take the title of Mid-Level Web Developer and own the digital face of a company that sees inside supply chains and won't let the world forget it, this is your seat. You're not here to patch templates. You're here to build the front door that makes Asset Intelligence impossible to ignore.
- Improving organic search results for desktop and mobile Version on all major search engines.
- Developing and implement On Page Optimization and Off Page Optimization.
- Working with the development team, Designing Team, Content Team to ensure SEO best practices are properly implemented on the website.
- Conducting website audits, and make progress Reports
- Implementing the required changes to website architecture, content, linking and other factors to improve SEO positions for all target keywords.
- Optimizing landing pages and blogs.
- Doing Competitor research and analysis to identify SEO opportunities, maintain the tracker.
- Being responsible for DA ranking, Website Ranking and Keywords Ranking
- Ensuring Direct link-building and blogger outreach for guest posting
- Being responsible for creating high-quality link building for site
- Keeping abreast with the latest updates in Search engine Algorithms.
What you need to have:
- Proven SEO execution experience of 3+ years
- Knowledge of standard and current SEO practices
- Knowledge of HTML/ CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends, Webmaster Tools)
- Solid understanding of performance marketing, conversion, and organic customer acquisition.
- Excellent communication skills
- Analytical mindset with numerical aptitude
- Passion and ambition to grow in the digital marketing field
- Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
- Conduct keyword research and optimize campaigns. ·
- Research and analyze competitor advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Should have a good understanding of Google Analytics, Google Tag Manager.
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands


