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Social Media Specialist (B2B – Learning & Development Industry)
Social Media Specialist (B2B – Learning & Development Industry)
Edstellar.com's logo

Social Media Specialist (B2B – Learning & Development Industry)

partha Sarathy's profile picture
Posted by partha Sarathy
3 - 6 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Learning & Development
B2B Marketing
Creative Design
B2B Social media Strategy
social media Platforms
Visually appealing Content
social media Calendars
design tools
Brand awareness
performance metrics,
paid social media Campaigns
Ab testing
CMS

Job Description: Social Media Specialist (B2B – Learning & Development Industry

Position: Social Media Specialist

Industry: Learning & Development (EdTech)

Experience: 3+ years

Location: Bangalore

Notice Period: Candidates who can join within 30 days

Portfolio Submission: Mandatory (Share portfolio links

Job Overview:

We are looking for a creative and data-driven Social Media Specialist with experience in B2B marketing and creative designing in the Learning & Development industry. The ideal candidate will be responsible for managing social media strategies, content creation, and audience engagement to enhance brand visibility and lead generation.

Key Responsibilities:

🔹 Develop and execute B2B social media strategies across LinkedIn, Twitter, YouTube, and other relevant platforms.

🔹 Create compelling and visually appealing content (images, infographics, videos, carousels) using design tools.

🔹 Manage social media calendars, ensuring consistent posting and audience engagement.

🔹 Optimize social media campaigns for lead generation and brand awareness.

🔹 Collaborate with content writers and designers to craft engaging posts and ad creatives.

🔹 Analyze performance metrics using tools like Google Analytics, Meta Business Suite, LinkedIn Insights.

🔹 Stay updated with industry trends and algorithm changes to improve organic reach and engagement.

🔹 Plan and execute paid social media campaigns to enhance audience targeting.

Required Skills & Experience:

3+ years of experience in B2B social media marketing.

✔ Strong expertise in LinkedIn marketing, including lead gen campaigns and organic growth.

✔ Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or other design tools.

✔ Experience in content strategy, copywriting, and storytelling for a professional audience.

✔ Hands-on experience with social media analytics and reporting tools.

✔ Ability to craft high-quality graphics, videos, and interactive content.

✔ Knowledge of SEO best practices for social media posts.

✔ Experience in paid advertising campaigns (LinkedIn Ads, Meta Ads, YouTube Ads) is a plus.

✔ Strong project management skills with the ability to work in a fast-paced environment.

How to Apply:

📩 Interested candidates can share their updated resumes and portfolio links showcasing past B2B social media work at



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About Edstellar.com

Founded :
2000
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:

Key Focus Areas of Edstellar Global:

  1. International Corporate Training:
  • Customized training programs catering to diverse industries worldwide.
  • Specialized modules for cross-cultural teams and global business operations.
  1. Partnerships with Global Institutions:
  • Collaborating with international universities, corporations, and training bodies.
  • Co-developing curricula aligned with global industry standards.
  1. Remote and Hybrid Learning Models:
  • Delivering training programs through advanced digital platforms.
  • Blended learning solutions to accommodate various geographic and time constraints.
  1. Addressing Global Skill Gaps:
  • Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
  • Supporting workforce reskilling to meet global technological and industrial trends.
  1. Localized Solutions for Global Reach:
  • Tailoring training content to align with local regulations, cultural nuances, and languages.
  • Establishing regional hubs to ensure seamless delivery of services.
  1. Focus on Sustainability and Inclusion:
  • Incorporating sustainable practices and principles in training methodologies.
  • Promoting inclusive training programs to empower underrepresented groups in the global workforce.

Potential Benefits of Edstellar Global:

  • Access to a diverse talent pool.
  • Creation of globally competitive skill sets.
  • Strengthening partnerships with multinational companies.
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Candid answers by the company

What does the company do?
What is the location preference of jobs?

Edstellar is an EdTech company specializing in providing corporate training, skill development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.

What Edstellar Does:

1. Corporate Training Solutions:

  • Designs customized training programs for businesses to enhance workforce skills.
  • Focuses on both technical and soft skills development.
  • Helps organizations meet their specific training goals and improve team productivity.

2. Skill Development and Upskilling:

  • Offers courses for individuals to upskill and stay competitive in the job market.
  • Covers various industries, including technology, finance, healthcare, marketing, and more.
  • Programs are aligned with current industry trends and future workforce needs.

3. Learning Management System (LMS):

  • Provides a digital platform for managing and delivering learning content.
  • Features analytics to track learner progress and assess outcomes.
  • Supports remote and hybrid learning models.

4. Collaborations with Industry Experts:

  • Partners with subject matter experts, institutions, and organizations to develop high-quality content.
  • Focuses on practical, industry-relevant training for real-world application.

5. Global Training Solutions:

  • Extends its services globally to cater to international businesses and teams.
  • Localizes content to match regional and cultural requirements.

6. Comprehensive Training Programs:

  • Covers areas such as leadership development, technical certifications, compliance training, and more.
  • Programs are designed for employees at all levels, from entry-level to executive.

Who Edstellar Serves:

  • Businesses: Enhances employee performance and aligns training with organizational goals.
  • Professionals: Empowers individuals to achieve career growth through skill development.
  • Educational Institutions: Bridges the gap between academic learning and industry requirements.

Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.

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