Senior HRBP

Location : Mumbai About Qrata

Growth Manager- Influencer Marketing

We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting.

About the company we're hiring for

Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.

It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.

Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.

Role Responsibilities-

● P&L Lead - Build and scale influencers as performance channel rather than the awareness channel at Foxtale . Responsible for P&L of the channel.

● Growth Plan - Build a long term growth model for influencers channel, design quarterly and monthly objectives and metrics to be tracked and execute experiments optimizing for the right metrics.

● Execution - Lead the team, coordinate with the internal teams and agency, Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.

● Impact Analysis - Analyse the end of campaign performance, identify successes and optimize for the improvements.

Requirements -

● 2-3 years experience in leading influencer marketing for any brand is necessary

● Prior experience in leading P&L and in leading teams is necessary

● Prior experience in Growth marketing is good -to have

● Experience in D2C brand and beauty/skincare brands is an advantage

Grounds up build REST API automation framework using best in class open source, cloud technologies. Help build automaton first Quality culture in a fast growing product team. The ideal candidate is a self-starter and operates with a high sense of ownership.

What you will do:

• Author extensible, manageable REST API automation suite.
• Works closely with the Development team to release high quality, predictable releases. 
• Develop detailed understanding of overall product architecture, engage at design time to access Automation and Test environment impact. 
• Build Test plans, create prioritized regression suites.

Experience Range: 

You have 2 - 4 years of proven automation and quality assurance experience with any product. 

Technical Expertise:

• Strong hands on programming experience in either Java or Python.
• Deep understanding of REST APIs, have built Test Suites validating product functionalities using API automation frameworks like tavern, postman etc.
• Good to have an understanding of the AWS/Mobile App Automation. environment. ALBs, VPCs, IAM roles.
• Understanding of Docker is nice to have. 
• Good understanding of Object oriented concepts.

• 3+ years relevant professional experience.   
• Good understanding and a full life cycle project implementation experience with Java / J2EE technologies  
• Hands on experience in core Java 
• Hands on experience in Microservices Architecture patterns.

• In-depth knowledge of application development using Spring.
• Proven experience implementing Java applications in an enterprise environment.
• Fundamental understanding of JavaScript front-end development.

• Experience with Angular and TypeScript   
• Experience upgrading applications from Angular 5 to 6 is a plus. 
• Experience using SOAP or REST APIs   
• Familiarity with Bitbucket, Rally, and REST API Clients is a plus.   
• Strong communication and interpersonal skills is an absolute must.   
• Bachelor's degree or equivalent.   

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.

You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Responsibilities and Duties

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
• Create affiliate and manage social media paid ad campaigns.
• Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
• Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
• Understand the markets in which we are performing and suggest new strategies on top of the competition.
• Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
• Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
• Measurable improvements to perform. 
• Keep a track of weekly targets and reports.

Qualifications & Criteria:

• Fluent in written English
• 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
• A self-starter mentality, a strong sense of ownership, and an appetite for learning
• Moderate to advanced Excel experience (pivot tables, graphs, etc.)
• Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
• A passion for marketing, social advertising, and a positive attitude in all regards
• A desire to remain up-to-date with trends, new features, and functionalities in social advertising
• A team-oriented mindset and the ability to work with a wide range of individuals
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.

Job Description:

• Programming and optimizing rust / wasm based smart contracts
• Design, research and develop blockchain-based solutions
• Developing decentralized high-performance systems
• Building reliable and fast data storages
• Working with virtual machines used by modern blockchains: WebAssembly, EVM, COSMWASM
• Implementing consensus algorithms and other protocols
• Security audits of third-party and internal solutions
• Establishing policies and procedures that produce secure, high-quality software
• Write and review technical proposals
• Improve engineering standards, tooling, and processes
• Coding with concurrency, efficiency and scalability as primary motive
• Document systems, build runbooks, and automate those processes
• Being hands on by writing, testing, and deploying high-performance networking code
• Rigor on clean code, unit testing, code coverage and best practices
• Developing infrastructure software
• Supporting and Leading the team of junior developers.

Required qualifications:

3+ years experience in developing smart contracts, 2.5+ years of experience in Rust, willingness to learn on the go, ability to write clean code, a strong sense of responsibility.

Tech Stack:

Rust, cargo, git, linux, bash, ability to work with Docker.

Nice to have:

cryptography and system software development experience,understanding of design patterns, understanding of operating systems and networks, ability to design algorithms and mathematical models.