L&D E- learning (content Manager)

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Job Title : Account Executive

Location : Sanpada ( Navi Mumbai)

Job Type: Full-time

Experience : 1 to 3 Years

immediate joiner preferred

Requirements:

1.Working knowledge of Tally.

2.Basic accounting Entries

3.Accounts payable

4.Basic knowledge of GST.

5.Basic knowledge of TDS.

Schedule:

• Day shift
• Fixed shift

Position Overview:

As a Shopify Developer, you will play a pivotal role in the development and customization of Shopify themes. Your expertise in HTML5, SASS/CSS3, and JavaScript, coupled with proficiency in VueJS or React, will drive the creation of dynamic and responsive web designs. Operating within EST and GMT work times, you will utilize CI/CD frameworks and pipelines to streamline development processes, emphasizing performance optimization techniques such as FCP, CLS, and LCP. Your familiarity with Shopify site architecture and integration with third-party apps like Algolia and Boost will enable you to implement custom solutions tailored to clients' needs.

Additionally, your strong grasp of Liquid code and Shopify JS APIs will facilitate troubleshooting and resolution of front-end technical challenges, ensuring cross-browser compatibility and adherence to performance budgets. Your ability to work both independently and collaboratively, coupled with a keen attention to detail and problem-solving skills, will be invaluable in driving the success of our projects. While certification and experience with Shopify Plus and API development are advantageous, your dedication to understanding technical architecture and delivering end-to-end project implementations will be key to your success in this role. 

Key Responsibilities:

• Expert in Shopify theme development and customization

• An expertise in HTML5, SASS/CSS3 and JavaScript and expertise with VueJS or React

• Willing to work on EST and GMT work time.

• Experience in CI/CD frameworks and using pipeline.

• Experience in Performance optimization, performance budget, FCP, CLS, LCP

• Experience of Shopify site Architecture and its custom integration with Third party apps like Algolia, Boost etc...

• Working knowledge in code optimization and improving site performance in shopify theme.

• Ability to understand anything that uses JSON REST/ GraphQL API.

• Proficiency in working with different Shopify JS APIs, Strong in Liquid code.

• Offering expertise in troubleshooting and resolution of front-end-related technical problems, guiding the team through complex technical challenges.

• A thorough understanding of Shopify admin/backend system and cross-browser compatibility issues

• A strong understanding of responsive web design techniques

• Should be able to do unit testing.

• Excellent problem-solving skills and attention to detail

• Ability to work independently and in a team environment

Required Qualifications:

• Shopify certification

• Experience with Shopify Plus store development.

• Strong in API development and customization, App Development using PHP/Laravel or any scripting language.

• Hands on experience in integrating API/web services.

• Shopify End to end project implementation.

• Ability to understand the technical architecture design of the solution

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Finance Head

No of Position:1

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Experience:5+Years.

Ctc-4lpa-4.5lpa

Job Description:

The Finance Head is a senior executive responsible for overseeing all financial activities within an organization. This role typically reports directly to the Chief Executive Officer (CEO) or Chief Financial Officer (CFO) and plays a crucial role in guiding the financial strategy and decision-making processes.

Key Responsibilities:

·        Financial Planning and Analysis: Develop and implement financial plans, budgets, and forecasts aligned with organizational objectives. Conduct financial analysis to assess performance, identify risks, and opportunities for improvement.

·        Financial Reporting: Prepare accurate and timely financial reports, including income statements, balance sheets, cash flow statements, and variance analysis. Ensure compliance with accounting standards, regulatory requirements, and internal policies.

·        Treasury and Cash Management: Manage cash flow to optimize liquidity and ensure sufficient funds for operational needs .Oversee banking relationships, including negotiations for credit facilities and banking services.

·        Financial Control and Compliance: Establish and maintain internal controls to safeguard company assets and ensure accuracy in financial reporting. Coordinate audits with external auditors and regulatory agencies. Stay updated on changes in accounting standards, tax regulations, and compliance requirements.

·        Strategic Financial Leadership: Collaborate with other executives to develop and execute strategic initiatives that drive growth and profitability. Assess the financial implications of business decisions and provide strategic guidance to support long-term success.

·        Team Leadership and Development: Build and lead a high-performing finance team, providing mentorship, guidance, and professional development opportunities. Foster a culture of accountability, collaboration, and continuous improvement within the finance department.

Qualifications:

·        Bachelor's degree in Finance, Accounting, Business Administration, or related field; MBA or CPA preferred.

·        Proven experience (typically 8+ years) in financial management roles, with increasing levels of responsibility.

·        Strong understanding of financial principles, accounting standards, and regulatory requirements.

·        Excellent analytical, problem-solving, and decision-making skills.

·        Effective communication and presentation abilities, with the ability to convey complex financial information to non-financial stakeholders.

·        Leadership skills with the ability to inspire and motivate teams to achieve goals.

·        Proficiency in financial software and ERP systems; advanced Excel skills preferred.

·        Demonstrated integrity, professionalism, and ethical behavior in all interactions.

Key Skills: Sales, negotiation, client handling, good communication, team handling

About Company:

Rent2stays.com, We are a start-up taken birth to solve the challenges faced by Owners, Tenants, Builders, Owners who stay remote, Owners who need services not only through digital platforms but someone who can be owner’s representative.

We understand the Real Estate rental space because we don’t know anything else apart from Rental space. In nutshell, we breathe Real Estate Rental space. So all our solutions, services are long term to protect your asset. To get good returns and to get asset appreciation.

Our services are two-fold:

We sign up with owners to manage their properties, rent we will transfer, security Deposit we will transfer, Demand Generation we will take care. We will arrange visit to tenants, move ins, move out will be taken care by us. Owners need not to return security deposit every time when there is change in tenants, so its complete End to End Rental management solutions

Roles & Responsibilities:

• Maintaining a relationship with existing Property Owners (Residential) & Tenants.
• Finding out properties across Bangalore for building acquisition to rent out the same for a prospective tenant.
• Manage and maintain a pipeline of interested prospects.
• Negotiate pricing with customers, and suppliers in some cases.
• Able to handle client relationships & closing the business deal.
• Able to work in target driven environment.
• Should handle apartment sales / renting out properties across Bangalore.
• Able to handle team & train on sales process
• Responsible for sales document preparation.
• Keep records of sales, revenue, invoices etc.
• Conduct market research to identify new markets and customer needs and should be closing the business deal.
• Developing goals for the team, assigning the target and ensuring they are met.

Job description

Problem Statement-Solution

Only 10% of India speaks English and 90% speak over 25 languages and 1000s of dialects. The internet has largely been in English. A good part of India is now getting internet connectivity thanks to cheap smartphones and Jio. The non-English speaking internet users will balloon to about 600 million users out of the total 750 million internet users in India by 2020. This will make the vernacular segment one of the largest segments in the world - almost 2x the size of the US population. The vernacular segment has very few products that they can use on the internet.

One large human need is that of sharing thoughts and connecting with people of the same community on the basis of language and common interests. Twitter serves this need globally but the experience is mostly in English. There’s a large unaddressed need for these vernacular users to express themselves in their mother tongue and connect with others from their community. Koo is a solution to this problem.

About Koo

Koo was founded in March 2020, as a micro-blogging platform in both Indian languages and English, which gives a voice to the millions of Indians who communicate in Indian languages.

Currently available in Assamese, Bengali, English, Hindi, Kannada, Marathi, Tamil and Telugu, Koo enables people from across India to express themselves online in their mother tongues. In a country where under 10% of the population speaks English as a native language, Koo meets the need for a social media platform that can deliver an immersive language experience to an Indian user, thereby enabling them to connect and interact with each other. The recently introduced ‘Talk to Type’ enables users to leverage the voice assistant to share their thoughts without having to type. In August 2021, Koo crossed 10 million downloads, in just 16 months of launch.

Since June 2021, Koo is available in Nigeria.

1. 
   Founding Team

Koo is founded by veteran internet entrepreneurs - Aprameya Radhakrishna (CEO, Taxiforsure) and Mayank Bidawatka (Co-founder, Goodbox & Coreteam, redBus).

Technology Team & Culture

The technology team comprises sharp coders, technology geeks and guys who have been entrepreneurs or are entrepreneurial and extremely passionate towards technology. Talent is coming from the likes of Google, Walmart, Redbus, Dailyhunt. Anyone being part of a technology team will have a lot to learn from their peers and mentors. Download our android app and take a look at what we’ve built. Technology stack compromises of a wide variety of cutting-edge technologies like Kotlin, Java 15, Reactive Programming, MongoDB, Cassandra, Kubernetes, AWS, NodeJS, Python, ReactJS, Redis, Aerospike, ML, Deep learning etc. We believe in giving a lot of independence and autonomy to ownership-driven individuals.

Technology skill sets required for a matching profile 

• Experience between 3 to 7 years in a devops role with mandatory one or more stints at a fast paced startup.
• Mandatory experience with containers, kubernetes (EKS) (setting up from scratch), istio and microservices.
• Sound knowledge of technologies like Terraform, Automation Scripts, Cron jobs etc. Must have worked with goals of putting infra as code like setting up new environments with code.
• Knowledge of industry standards around monitoring, alerting, self healing, high availability, auto scaling etc.
• Exhaustive experience with various cloud technologies (especially on AWS) like SQS, SNS, Elastic Search, Elastic Cache, Elastic Transcoder, VPC, Subnets, Security groups etc.
• Must have set up stable CI-CD pipelines with capabilities to do zero downtime deployments on any one of rolling updates, blue green or canary modes.
• Experience with VPN and LDAP solutions for securely login to infrastructure and proving SSO. 8. Master of deploying and troubleshooting all layers of application from network, frontend, backend and databases (MongoDB, Redis, Postgres, Cassandra, ElasticSearch, Aerospike etc).

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India 
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech
• upGrad is the official education partner for Government of India - Startup India program 
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning 

About the Role

If you love to learn, are a quick learner and would love to create top-notch online courses on emerging technologies like Blockchain, Software Development or Data science then we are looking for you!

The Senior Content Strategist role is unique in the sense that it provides an opportunity to learn new topics quickly, work on case studies, interact and build network with top industry professionals and faculty members in the respective domains, and do work that directly impacts the lives and careers of our learners.upGrad is looking for people passionate about education to help design learning programs for working professionals in order to help build the careers of tomorrow. 

Roles & Responsibilities

• Develop world-class content for online courses on different stacks in Full-Stack Web Development (Java, Spring, Spring Boot, Angular, React.js, Node.js & Express.js, C#, .NET), Blockchain Development & Architecture, software development/mean-stack development / Data science/Machine Learning. This job will equip the candidate with highly sought after skills and will be a great starting point for a career
• Understand the industry requirements and develop courses to help students meet high standards
• Plan and execute student competency assessment and engagement to ensure extraordinary learning experience
• Quickly learn complex concepts and ensure quality of content, instructional design and overall course experience
• Collaborate with business development team to meet content production deliverables
• Define & structure content development process; work with educational content across all levels
• Structure, grow and lead content development team including research assistants, video producers, scriptwriters etc.
• Work closely with senior faculty, freelancers and global industry leaders

Skills Required

• BE/B.tech Computer science background (Bachelor’s/Master’s degree, BCA/ MCA,
• Online/ self taught/MOOC) OR a degree in Maths/Statistics.
• 4+ years of experience in e-Learning and/or creating customised higher education programs
• Experience in software development (backend/full-stack web development) , Data science is valuable.
• Excellence in problem solving and structuring of complex processes in new terrains
• Master in Higher Education/ Technology, Education & Innovation is preferred
• Experience in (digital) pedagogic content production; preferably higher education is preferred