Digital Marketer

• Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

• Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

• Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

• Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

• Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

• Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

• Create content and materials the showcase the value 100ms creates for 

customers 

• Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

• Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

• Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

• A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

• Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

• Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

• Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 

You'll be a great fit if you have: 

• Experience developing digital multi-channel campaigns 
• Solid understanding of LinkedIn, Facebook, Google ad platforms

• Experience using Google Analytics, Google Optimize or similar 

  • Comfortable using Google Sheets or similar for reporting, analytics 
  • Understands the campaign data growth metrics

Background

Praan (Praan, Inc.) is an impact focused deep-tech startup democratising clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace. 

Why

Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come. 

Job Description

• Lead the technical sales efforts for Praan's filterless purification systems, targeting industrial clients for the MK II platform, and commercial clients for the HIVE platform
• Identify potential customers, establish and nurture relationships, and conduct product demonstrations to showcase the features and advantages of our product portfolio
• Collaborate closely with the engineering and product teams to understand technical details, product capabilities, and competitive advantages, enabling you to effectively communicate the value proposition to potential customers
• Understand customer requirements and tailor product solutions to meet their specific needs, providing technical recommendations and guidance throughout the sales process
• Develop and deliver persuasive sales presentations, proposals, and product demonstrations to key decision-makers, highlighting the benefits and ROI of our products
• Actively track and manage sales opportunities through the entire sales cycle, from lead generation to deal closure, ensuring timely follow-ups and effective communication to meet sales targets
• Provide feedback from the market to the product development teams, helping to shape future product enhancements and new offerings based on customer needs and market trends

Skill Requirements

• Past academic education in Engineering + MBA or equivallent 
• Proven track record working on engineering projects and have sold products like vibro sifters
• Past experience of 7 years to 10 years in the relevant industry
• Proven track record of successful technical sales, preferably in the B2B environment, with a focus on complex products or solutions
• Proven track record of achieving monthly/quarterly and yearly targets
• Strong leadership skills - will be managing a team of 4-5 Inside sales representatives
• Strong technical acumen and the ability to understand and explain technical concepts to both technical and non-technical audiences
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely
• Demonstrated ability to build and maintain strong relationships with customers, understanding their needs and providing effective solutions
• Self-motivated, results-oriented, and able to work independently as well as collaboratively within a cross-functional team environment
• Willingness to travel as required to meet with clients, attend trade shows, and participate in industry events.

An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design works better. Users often perceive aesthetically pleasing design as design that’s more usable. We need Visual Designers who know how to make their design interfaces usable, how to draw the user’s eye to the correct information and functionality., and how to prioritise content on a page through size, colour, and the use of negative space. We need visual designers who have mastered the basics of UI, graphic design, branding, and visual communication. This is because they have to translate a brand’s style and voice into a beautiful yet usable design. We take our design process seriously. So research via surveys, customer feedback, heat mapping, and analytics forms a core part of our process. Our designs go through an internal design checklist so that we achieve user goals while keeping in mind technical limitations. You need to be someone who’s flexible, agile, responsive and honestly, calm! You will be juggling multiple projects. The office environment is young and dynamic. It's a work-hard, play-hard culture. We work in a hybrid model, three days from the office, and 2 days from home. If this sounds like you, apply to us.

• Experience with Django/Flask Framworks
• Worked on web app and mobile app
• Understanding of DevOps tools - Jekins/Kubernetes/Azure/AWS/Docker will be a plus

Key Purpose

Responsible for direction, strategy, planning & execution for the company's human resources management and administration while also managing the industrial relations in a unionized environment which requires special attention.

Key Responsibilities :

1. Prepare the annual human resources budget based on strategic aims and specific business objectives of the company. Review and roll out action plans during quarterly, monthly forecasts to achieve the targets set.

2. Direct and coordinate human resources management operations which include recruitment, training & development, Industrial Relations, and personnel administration. This covers custody and maintenance of all human resource records and documentation and meeting all compliance requirements set by governmental authorities.

3. Develop, update, implement and maintain policies and processes for all human resource operations and ensure that they are clearly understood and followed.

4. Monitor and ensure the timely completion of the annual review of the performance management system in place. Continually revise and update the business objectives and key result areas in consultation with the functional heads to improve the contribution of individuals and teams to business performance thereby aligning with the company- s strategic aims and business objectives.

5. The management of recruitment processes to secure the right person and competencies to satisfy the organization's development/job needs.

6. The development and implementation of organizational group and individual learning processes that achieve the skills and knowledge development to fulfil current and future business success.

7. Managing the relationship with the union as a representative of the management to liaison between the management and the union. To investigate and resolve any complex or critical industrial relations issues in a timely and effective manner. Handling complaints, managing grievance procedures, and facilitating counseling in conjunction with the management.

8. Facility management will ensure a clean, hygienic, secure facility in good repair, running efficiently with processes/frequencies / performance measures in place. Printing and stationery stocking & issue and incoming mail distribution will be part of facility management.

Additional Responsibilities :

Travel Management - Ordering flight tickets based on approved travel requisitions, themost economic rates and efficient travel, turnaround times. The domestic & international travel policy ground rules will apply.

Profile :

- Right Organisation - Small or Midsized engineering company in a professional, process-driven manufacturing environment.

- Right Qualification - Graduate/Engineer, Masters in Human Resource Management Right Experience - +12 years experience, 5 years minimum relevant experience,

- Competence - Excellent verbal and written business communication skills including the Capabilities ability to communicate with all levels of management and workmen in the organization.

- Strategic analytical capability, attention to detail and presentation skills

- Empathy and ability to understand the development needs of all employees

- Managing administrative work with a high degree of perfection

- Proficient with computers particularly with MS office and ability to utilize various software applications

- ERP functional knowledge, strong business, and quality management process understanding.

- Using considerable independent judgment and initiative to make recommendations to the management on all human resource related matters.